Experience

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  Symmetry Group

  • Karāchi, Sindh, Pakistan

  • Senior Consultant - Strategy and Planning

    • Mar 2023 - Present
    • Karāchi, Sindh, Pakistan

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  Freelance

  • Karachi, Pakistan

  • Communications Consultant

    • May 2015 - Oct 2022
    • Karachi, Pakistan

    Develop Communications Strategy as well as designing and executing them • Script company profiles and mission statements• Design marketing collaterals: brochures, flyers, posters etc• Write and design company website complete with themes and flow of information• Rebrand image to increase the value of the business • Design communications strategy for lateral and vertical business integration• Create presentations for corporate promotions as well as designing strategies to expand private sector clientele

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  Eden College

  • Karāchi, Sindh, Pakistan

  • Academic Counselor

    • Jan 2022 - Jul 2022
    • Karāchi, Sindh, Pakistan

    • Set up Communication Protocols (Parents/Faculty/Students)• Network Alliances (relevant external channels to assist the dept)• Setting up international admission portal accounts• Discussing basic University Requirements with students & parents >• Conducting Counseling classes once a week/fortnight for an hour• Creating a Master Transcript (Eden College Confidential• Physical set up of the department (material, books, documents) Counseling Calendar for the first academic quarter• Overseeing all A level Counseling (National & International) • Counseling (one on one) AS and A Level Parents and Students Property)• Making transcript of each student applying abroad (AS & A Level)• Setting up protocols of teacher recommendations.• Writing Counselor Recommendation for each student.• Summer and Winter Schools Applications• Keeping Record of applications/acceptances/scholarship amount• Getting student testimonials for Eden College• Overseeing University Fairs, Counseling Events, Relevant University• or Regional Alliances etc• Foreign Study Groups (Once travel resumes)• Designing Quarterly Counseling Department Newsletter• Assistance with Visa Application Process (where possible)

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  Hype Media

  • Co- Founder / Executive Director

    • Sep 2019 - 2022

    • Curate digital content• Design and execute digital marketing strategy• Directed the creative team to design, produce and manage all• digital content, including social media posts, social media ads,• captions and hashtags.• Lead the production team to visualize, film and edit ad• campaigns, social media stories, reels, IGTV videos, brand videos• and documentaries.• Audit websites and lead the website design and development• team working on UI/UX and developers working on wordpress, woo commerce, shopify, PHP etc.• Develop and design pitch decks and lead the client services team to initiate, manage and close deals with potential clients.• Curate print and broadcast campaigns for the Govt of Sindh and Insync Advertising (sister concern of Hype).• Worked on Hype's website (UI/UX & Development), SM and branding• Media Campaigns/SM/Branding: ICM Gulf Promotion, Rashid Salon, DAO Proptech launch, Elements Residencia branding, Sara Fabrics (Timeless Fashion, winter campaign, Guard Pakistan and Power Suits) Amazon Products, Shabbir Fabrics Shaan e Shaksiat, summer/winter etc, Tia Shoes, Techno International, Urak Studios, Great Fabrics SM and E-Comm, Saray Jewelry, PowerPlate, HipKids, CyberPros, TSG and others.• Insync Govt of Sindh Campaigns: Omicron 2021, Sindh Solid Waste Management, Sindh Works & Services Department, Dengue 2021, Covid 2021, Muharram Protocol 2020 & 21, Mangroves 2020.

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  TMUC Karachi

  • Karachi

  • College & Career Counselor

    • Jul 2017 - Mar 2020
    • Karachi

    • Meeting with students regarding educational and career aspirations. Determining the strengths and weakness associated with current academic selection/s and option/s for better alignment if need be.• Help students identify ambitions, set goals and take necessary actions in pursuit of those goals. Distinguish between short-term and long-term goals and present alternatives when applicable.• Support on decisions regarding universities selection – from applications to financial assistance, scholarship programs, living/boarding options and others. Helping shortlist Universities based on the specialization desired, financial impact, socio-cultural concerns and career aspirations. • Arrange for external academic advisors to provide their first hand insight towards multivariate topics associated with University admission, career choices, employment culture and environment.• Help students acquire knowledge and interpersonal skills to help them understand and respect self and others through extra-curricular activities like debates, sports, outdoor excursions and events organized by different educational and non-educational organizations.• Coordinate the College Fairs and individual visits from college representatives.• Assist outside agencies visiting the school. This includes National and International universities representatives, government officials, and renowned names of corporate world.• Develop alliances and linkages with United States Education Foundation, British Council, AUSPAK• Initiate contacts with professionals in the community and arrange for students to job shadow.• Process post-secondary and scholarship applications.Write letters of recommendation .• Prepare and process scholarship materials; establish, organize and meet with scholarship committees; make scholarship applications available to students• Guide students through the entire application process.• Maintain information on institutions that offer scholarships.

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  The Lyceum School

  • Karachi

  • Communications Consultant

    • Apr 2017 - May 2017
    • Karachi

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  The Lyceum

  • Karachi, Pakistan

  • Professor

    • Aug 2016 - May 2017
    • Karachi, Pakistan

    • Develop General lesson plans in line with the CIE General Paper 8004 curriculum.• Deliver engaging, coherent lectures and motivating lessons to students, utilizing learning technology in the planning and delivering of lessons.• Modify assignments and activities to meet the learning needs of individual students.• Conduct activity based classrooms, where students are encouraged to take part in interactive sessions, to share their learning goals and motivational cues.• Lead a classroom where participation and compassion is key in excelling.• Encourage students to focus on areas they have a genuine interest in and also explore newer topic areas for a more holistic learning experience.• Share CIE grading schemes, examiner notes and actual assessments to prepare students for the General Paper.• Discuss and share handouts and worksheet to study common mistakes made by students in essay writing and how to avoid them.• Introduced Mind Mapping Activity as one of the brainstorming techniques. • Designed Content and Structure activities and assignments that familiarizes the students, at first, and then strengthens their essay writing skills. • Introduced News Response Activity• Initiated Film Reaction Activity for each topic area covered. • Communicate with parents, students, the teaching administration and other educators on a constant basis to discuss student progress.• Track progress through assessment and reporting within own teaching groups. • Grade tests, essays, reports and other assignments.• Take part in the school quality assurance. • Interrogate other instructors and interpret relevant data to use as achievement tools.• Engage in the self-review processes together with the school management.

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  Hype Media

  • Karachi, Pakistan

  • Co Founder/Director Content & Communications

    • Dec 2015 - Jun 2016
    • Karachi, Pakistan

    Hype is Pakistan's first social media influencer marketing studio specializing in brand advocacy & portfolio enrichment. I lead all marketing and strategic internal/external communications including:• Create the brand/marketing/public relations strategy that will allow MNN executive and board leadership to cultivate and enhance meaningful relationships with targeted, high­ level external audiences, including the media, public officials and key influencers• Develop and manage creative influencer marketing techniques, curate content and increase audience engagement on all Social Media channels• Oversee, or execute as needed, the development of electronic communications, including Hype's website, electronic newsletter and other electronic communications• Serve as lead point person on media interactions that help promote and/or impact the organization and actively cultivate and manage press relationships to ensure coverage of issues of strategic importance to the sector, as well as MNN’s programs, special events, public announcements, and other projects• Manage relationships with any communications­ related vendors or consultants

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  Arfeen International Pvt. Limited

  • Karachi, Pakistan

  • Marketing and Communications Manager - Port Grand Ltd

    • Feb 2015 - Aug 2015
    • Karachi, Pakistan

    Created and Developed the Communications Department as well as Designing and Executing Marketing Strategies and Product Development and Implementation• Develop and maintain media relations • Write and edit news reports, press releases and all internal and external communications • Restructure and rewrite the entire content of the company’s website (www.portgrand.net)• Design marketing collaterals; flyers, menus, brochures, posters, hoardings, vouchers, FB posts/cover photos• Script Radio spots, Television tickers/scrolls, taglines for restaurants, proposals, promotions and announcements• Oversee market research and analyzed market trends simultaneously using it to improve company’s marketing tactic • Developed brunch program called ‘Chit Chat and Chai’ for City Bistro (one of Discovery Ventures’ restaurants) • Created and developed the Communications Department at Port Grand Limited including flow of communication blueprint, proposal formats, internal and external communication protocols as well as initiating past and current data archive • Designed and implemented marketing strategies for Food & Beverages at Discovery Ventures (DV) Ltd that lead to a boost in sales in the first three months of execution• Lead the rebranding project of DV Ltd ‘s 5 restaurants, including taglines for the brand names, designing marketing collaterals and media strategy. Worked closely with the Chairman of the group, the Creative department and the General Managers of the relevant departments• Rewrote and assisted in redesigning of the company’s website and Facebook page as well as building brand image of Port Grand Ltd and DV Ltd through strategic TV, Radio and Web/Social Media content positioning• Assisted the Head of Sales and Marketing in designing and implementing of a media plan and marketing strategies for Port Grand’s successful Ramzan 2015 Campaign

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  Fifth Avenue (Shabbir Textiles)

  • Karachi, Pakistan

  • Media Relations Manager

    • Jul 2014 - Jan 2015
    • Karachi, Pakistan

    Responsible for overseeing communications to the media, including preparing articles, press kits, press releases, and other content initiatives. Cultivate and manage relationships with media reps.• Enhanced social media presence updating the brand’s Facebook page, YouTube and Instagram accounts • Designed campaigns, including online giveaways that not only increased the followers online but boosted sales• Worked on the Ramzan/Fall Campaign including ATL and BTL Promotions• Co designed and produced the Winter Campaign, including shooting the brand’s catalogue

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  NYCTV

  • Greater New York City Area

  • Producer

    • Feb 2013 - Feb 2013
    • Greater New York City Area

    Produced, scripted and edited news package for NYCTV as a part of NYU Arthur L. Carter Journalism Institute presentation.Profiled Mr. Marion Anderson for NYCTV for their concept of ‘NEW YORKERS HELPING NEW YORKERS’ and his efforts to teach a useful skill to local teens.Mr. Anderson, 86, teaches sewing to youth and adults in Harlem, NY.http://vimeo.com/63943076

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  CNBC Pakistan

  • Karachi, Pakistan

  • Anchor/Producer

    • May 2011 - Aug 2012
    • Karachi, Pakistan

    Joined as an anchor of a Live show called ‘Chai Time”. It was based on current affairs, sports, social issues, entertainment, nutrition & fashion. After two weeks of being on board, I also became the Associate Producer of Chai Time. Presented daily live show Designed segments, format, graphics and wrote scripts Decided daily topics, lined up guests and edited packages Handled pre and post production along with selected marketing strategies Created Facebook and YouTube account which hiked up ratings Conducted and produced Parliament Special live from Islamabad Scored an Exclusive Interview with then Pakistan’s Ambassador to US Sherry Rehman One of the first female anchors in Pakistan to visit Swat to cover post-Taliban life and present live from the previously dangerous region Got the graphics changed and am working on a new set design for the show, including color schemes, furniture and flooring. Designed marketing techniques by introducing competitions and incentive based questions in the show, which have resulted in an increase in viewer ship.  The new segments I introduced were − Current news, both local and international.− Sport, business and showbiz update from Pakistan and around the world− Candid Politics: Interviewing politicians, highlighting their life away from the limelight and glamour− Tea Twitter: Following prominent personalities’ tweets − Healthy Living: A nutritionist was invited to shares tips, healthy recipes & explain the psychology of weight control  Special shows that I anchored and assisted in production were Ocean Day, Education and Employment for the physically challenged, Blood Donation Campaign for Fatimid Foundation, Tribute to the musical greats of Pakistan, Pakistan Cricket: Its present and future, Magician and Illusionists: The similarities and differences, Celebrating Summer Vacations: Traveling, Summer Camps, Mangoes, and Internships and Employment opportunities for fresh graduates in Pakistan.

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  Pakistan Media Industry

  • Pakistan

  • Host/Artiste/Producer

    • Dec 2003 - Aug 2012
    • Pakistan

    Various projects for Geo TV Network, ARY TV Network, HUM TV, EYE Television Network, AAJ TV, TV ONE, Air Waves Media, Interflow Communications, INDUS TV Network, MOOMAL Productions, Beyond Borders Productions, Twentynine Dash One Productions, Six Sigma Productions, 7th Sky Productions and A&B Productions

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  DawnNews

  • Karachi, Pakistan

  • Anchor/Reporter

    • Jan 2008 - Jan 2010
    • Karachi, Pakistan

     Worked as an Anchor/Reporter on the Sport Desk as well as the Main desk. Work involved mainly Live News Casting, Script Writing, Editing packages & important events in the city News segments from National & International, Sports, Business & Entertainment Field Reporter, twice during Pakistan’s Federal elections 2008 Worked on graphics, mini reports and packages related to the ongoing elections as well Coordinated the special broadcast as an Anchor, Reporter and Assistant Producer throughout the Twenty20 World Cup 2009 the Shift In charge during Beijing Olympics 2008, supervising script to final edit Host, Reporter, Assistant Editor & Producer of the daily Live sports show ‘The Final Whistle’ Co-Produced the sports year ender show ‘Dash through 2009’ Tickers & News Alert on Sports and Main Desk In the last six months, I also worked as a Panel Producer. Recorded Sports bulletins handling video, graphics & sound Prepared a special report on ‘The Increase of Dengue Infected Patients Across Karachi’. Visited various hospitals, interviewing officials & collecting information by directly speaking to the patients Assisted in research and production of Sports documentary series ‘Not Cricket’ Hosted and assisted in research and script of ‘Dawn News Special with Shahid Afridi’ Prepared special reports on Sesame Street’s 40th Anniversary, Passing Away of Music legend Iqbal Bano, the Terrorist Attack on Srilankan Cricket Team in Lahore etc Worked as a Reporter and Researcher/Presenter in the Current Affairs Department. Prepared special reports on ‘The Rise in Internet Crime’ and ‘The Transition in Journalism’ Contributed special reports, highlighting the careers of international tennis players Yana Kuztnetsova and Anna Ivanovic for the show ‘Open Court’ Lent my voice as Voice-Over Artiste and assisted in research in a number of shows in the Features Department Pitched ideas for shows, graphic templates and formats of various news segments

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  Petarian Association

  • Karachi, Pakistan

  • Host

    • Nov 2007 - Nov 2007
    • Karachi, Pakistan

     Presented and planned the script of the Silver Jubilee exclusive program. Carried out interviews of relevant officials and was the speaker for the celebration event The show included a detailed presentation on the history of the Petarian Association. It discussed the important milestones achieved by the association

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  Shabbir Textiles, Fifth Avenue

  • Karachi, Pakistan

  • Marketing Assistant

    • Jun 2007 - Sep 2007
    • Karachi, Pakistan

     Worked in the Marketing department on the city promotion of the brand. Traveled to Mumbai, India for a meeting with the Birla Sun Group.  Worked on the launch of an Indian brand Fahrenheit 96 in Pakistan under the banner of Fifth Avenue

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  Citi

  • Karachi, Pakistan

  • Financial Services Intern

    • Jun 2006 - Aug 2006
    • Karachi, Pakistan

     Completed a rotational internship in the Card Operations & Corporate Finance department. Logged all card related records, including card orders, card misplacement applications and card expiry accounts.  Assisted in analyzing the financial health of the

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  JAFFAR PUBLIC SCHOOL

  • Karachi, Pakistan

  • Mathematics Professor

    • Jul 2003 - Dec 2003
    • Karachi, Pakistan

     Taught O Levels Math to Grade Seven.  Job description included detailed planning of the syllabus, conducting class activities, assigning and checking homework, preparing tests and examination papers as well as reports and evaluating performance and progress of each student