Experience

• 

  HARMAN International

  • Jakarta, Indonesia

  • Digital & eCommerce Lead

    • Sep 2022 - Present
    • Jakarta, Indonesia

    • Managing the eShop (Harman-owned eCommerce platform) of JBL, Harman Kardon and other Harman brands through collaboration, product launching, and new initiatives. Oversee and recommend owned platform enhancement to maximize audience opportunities (data capture, where-to-buy, store visits, etc), in tandem with local roll-out plans (NPI) and change requests.• Undertake continuous relationships and coordination with eCommerce stakeholders (Shopee, Tokopedia, Lazada, Blibli, etc) including but not limited to; (1) developing the JBP and leading the negotiation, (2) developing eCommerce strategy which will combine the marketing and promo plan, (3) evaluate business performance in quarterly basis.• Partner closely with a local distributor in Indonesia to ensure online-related budget, media exposure, social media content, promotional mechanics, and other key levers to grow the business.• Manage performance, creative, KOL, and tech agencies to ensure projects are delivered to brief, on time, and within budget.• Manage and grow customer database through acquisition campaigns, brand partnerships, and innovative strategies as well as newsletter subscriptions and warranty registration.

• 

  Tokopedia

  • Jakarta, Indonesia

  • Senior Internet Marketing Specialist

    • Aug 2021 - Sep 2022
    • Jakarta, Indonesia

    • Managing end-to-end display-based advertising on Facebook, Instagram, Twitter, Google Display Network, DV360, Youtube (tactical campaigns) to increase awareness, impressions, video views, drive quality sessions and product purchase.• Managing end-to-end search-based advertising on Google (Dynamic Search Ads, Standard Text) and its third-party network, consisting of executing, maintaining, media planning, and reporting.• Managing end-to-end shopping-based advertising on Google (Smart Shopping Campaign, Regular Shopping Campaign) and its third-party network, consisting of executing, maintaining, media planning, and reporting.• Maintaining metrics and cost metrics (Impressions, Video Views, Clicks, Sessions, Order, Spending, CPM, CPV, CPC, CPS, CPO, tROAS, eCPC, tCPA) through technical optimization (bid, campaign type, etc).• Responsible for analyzing, evaluating, and optimizing campaign performance to make sure all the investment is effective and efficient.• Working closely with the strategist team to execute, produce detailed reports, advise and brainstorm efficient strategies to implement campaigns.• Working closely with data analyst team and internet marketing architect to ensure the reliability of daily reporting data, tracking, etc.• Producing detailed report consisting of analysis and learnings of campaigns on a biweekly and monthly basis.• Frequently conducting experimentation to explore new features and marketing strategies in order to adapt to a constant change in company goals• Key channel/tools: Facebook Business Manager, Google Ads, DV360 (DBM), Google Analytics, Google Data Studio, Twitter Ads, LinkedIn Ads, Supermetrics, and other internal tools

• 

  Jago Coffee

  • Jakarta, Indonesia

  • Digital Marketing Specialist

    • Aug 2020 - Aug 2021
    • Jakarta, Indonesia

    • Run performance-based advertising campaigns to increase brand awareness, product purchase and app install.• Plan & execute a variety of performance advertising campaigns across a range of digital channels such as Google Ads and Facebook Ads (display ads, search ads, social media ads, mobile ads) to ensure the quality of delivery & performance on a regular basis.• Developing creative assets for various digital placement.• Analyze, evaluate, and optimize digital marketing campaign performance to make sure all the investment is effective and efficient.• Work with creative team to write engaging copy for adverts and make creative suggestions which works best for the campaigns.• Work together with CTO to ensure availability and reliability of performance advertising platform (i.e. technical implementation, data tracking and platform deliverability).• Developing strategy, creating content and executing email marketing blasts using MailChimp, SendInBlue and Google BigQuery.• Produce detailed analysis and reports of campaigns using Google Data Studio, Google BigQuery and Facebook Analytics.• Initiate end-to-end content marketing effort to grow upper-funnel marketing (awareness and reach) with quality and insighful content

• 

  EF Education First

  • Greater Jakarta Area, Indonesia

  • Social Media Specialist

    • Oct 2017 - Jul 2020
    • Greater Jakarta Area, Indonesia

    - Creating and developing strategies for all social media channels monthly content (Facebook, Instagram, LinkedIn, and Twitter).- Creating key visual concepts and copy for various promotions (organic/paid).- Monitoring social media performance dashboard on a daily basis.- Developing strategy, creating content, and executing email marketing blasts using Taxi for Email, Silverpop (IBM Watson Customer Engagement), and EDM Designer.- Use LinkedIn Ads, Instagram Ads, and Facebook Ads to increase engagement, generate website traffic, increase app-install, getting new leads and sales.- Working closely with the academic and offline team to build stronger engagement, generate leads, and develop creative content.- Working closely with graphic designers to make, develop, and execute various creative content.- Collaborate with the global marketing team to run tactical campaigns, craft blog content, etc.- Crafting digital marketing daily, weekly and monthly reports.- Managing at least two nationwide marketing campaigns per year- Work with KOLs to get more customer acquisition and brand awareness during the sales campaigns or non-sales campaign periods.- Working closely with SEO/SEM Specialist to develop Private Blog Network (PBN) content to increase organic traffic.