Experience

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  JM Financial Asset Management Ltd

  • Mumbai, Maharashtra, India

  • Senior Vice President Marketing and Branding

    • Mar 2024 - Present
    • Mumbai, Maharashtra, India

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  Epsilon Money Mart Pvt Ltd

  • Mumbai, Maharashtra, India

  • Head Marketing & PR

    • Aug 2022 - Feb 2024
    • Mumbai, Maharashtra, India

    Heading the Marketing and PR function at Epsilon Money.

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  TRUST Mutual Fund

  • Mumbai, Maharashtra, India

  • Vice President Marketing

    • Mar 2021 - Mar 2022
    • Mumbai, Maharashtra, India

• 

  Quantum Mutual Fund

  • Mumbai Area, India

  • AVP - Customer Communications

    • Feb 2009 - Dec 2020
    • Mumbai Area, India

    Steering the Marketing Department, strategically managing all Digital, Offline & Online Marketing Campaigns, Lead Generation and Direct Acquisition of Investors, with a 12-member high performing marketing team.Instrumental in achieving success all throughout the growth journey from the AUM of INR 100 Cr. in 2009 to the AUM of INR 1,658 Cr. in 2020, and no. of investors grown from 7,100 in 2009 to 73,000 in 2020.Meticulously implemented multiple SEM campaigns for Quantum Mutual Fund on Google to target specific sites achieved campaign revenues of no less than 6 times the cost, and at n instance even achieving 25 times the cost.Unique Website Visitors have grown 10x times from 2,000 per month to 27,900 per month.Successfully launched the Quantum Smart Invest App and various online tools like the Asset Allocator.Executed all-India campaigns as well as implemented SMO campaigns on various relevant websites, including Facebook and Twitter – with optimal Cost per Lead.Responsible for all Marketing activities from strategy to execution viz. designing communications strategy, crafting 360° marketing campaigns, testing different Positioning Strategies across platforms.Managing and maintaining various websites of the Quantum group; constantly innovating, in order to enhance the online investing portal, methods of investment and modes of paymentCreating content, layout & finalisation of all communication for Quantum Mutual Fund including e-newsletters, website content, official documents like SID and KIM etc.Effective Vendor Management with agencies like Dentsu Aegis Network and iProspect in order to conceptualize and execute the marketing and media strategy for Quantum.Interacting with business teams to understand market dynamics, monitoring campaign results and executing real-time changes to optimize media spends through a well-crafted Owned, Earned and Paid Media strategy.

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  Jet Airways

  • Mumbai Area, India

  • Assistant Manager - Marketing Department (E Commerce and Innovation)

    • Jan 2005 - Jan 2009
    • Mumbai Area, India

    Product Management for Jet Privilege Frequent Flyer Programme. Launched multiple product variants, schemes, campaigns, developed and identified business opportunities and conducted online promotions to boost ticket sales.Managed numerous alliances and all partner campaigns from start to finish, including all aspects like advertising, media planning, back-end IT integration etc.Achieved significant growth by doubling the number of Jet Airways Silver Card Users from 20,000 to around 45,000.Website Management: Introduced Digital Campaigns, did SEO / SEM implementation, e-commerce tie-ups.Successfully initiated and executed deals with new Financial Partners in the Frequent Flyer Programme.Instrumental in launch of Jet Citi Business Cards, conducted several online marketing campaigns with various partners, while keeping a close eye on RoI, ensuring that the resultant revenue from the campaign far exceeds cost.

• 

  DHL

  • Mumbai Area, India

  • Territory Manager

    • Jan 2004 - Jan 2005
    • Mumbai Area, India

    Was primarily responsible for driving sales, generate leads and develop new customer accounts. Successfully achieved targets, and was among the best performers all across. Crucially handled the largest territory in Mumbai.

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  Marico Limited

  • Executive – International Business Group

    • May 2003 - Dec 2004

    Joined from Campus; worked on International Marketing activities as IBG Co-ordinator.