Experience

• 

  Kapa Oil Refineries Limited.

  • Nairobi, Kenya

  • Marketing Manager

    • Mar 2022 - Present
    • Nairobi, Kenya

• 

  kapa oil refineries

  • Kenya

  • Senior Brand Manager

    • Mar 2016 - Mar 2022
    • Kenya

    •Brands strategy development from market research all the way to campaign execution.Managing of different advertising agencies to ensure the appropriate adaptation of marketing and communication brand strategy to the local market, including detailed creative and media briefs, category and brand & strategy reviews..Digital and social media management through creation of concepts notes,content calendars and monitoring of reports through different web analytics such as google analytics.Website and SEO management through creating of landing pages for data collection and SEO optimization.•New Product Development in line with business development strategies - Develop the Launch/Relaunch business cases for all NPDs, Market test local concepts and put a business case together with net sales & Market share potential. Also developing and implementing 360 support plans for NPDs.•Manage and grow brands through marketing activation, innovation of current portfolio and appropriate implementation of the new products.•Monitor of brand performance through analysis of market data (Euromonitor, Kantar and Nielsen when available), identification of key issues and opportunities & provision of recommendations for appropriate corrective action.•Control of Brand Profitability & Budget through accurately control the marketing investment/ budget in line with the agreed Marketing Plan and to reconcile and amend as necessary during the financial year to achieve marketing objectives/forecast.•Data analysis through use of data management systems of the sales performance of different regions for marketing campaign development.

• 

  Famiar Generating systems

  • Marketing executive

    • Jun 2014 - Mar 2016

    • Conducting of branding research on a monthly or quarterly basis to determine market requirements for existing and future products.• Overseeing all market research activities and competitor analysis for the Company this helps to the identify patterns and market demands and requirements to ensure the company aligns its activities to the market.• Events planning & Co-ordination, execution and tracking sales thereof.• Identifying marketing opportunities by identifying customer requirements; defining market, competitor’s share, strengths and weaknesses.• Liaising with media and service providers for marketing purposes and ensures the brand image of the business is maintained at all times.

• 

  Music Copyright Society of Kenya

  • Marketing Executive

    • Jan 2014 - Apr 2014

    • Liaising with different regional radio stations through holding meetings together with the CEO with them and showing them the importance of paying the license fees.• Organizing and identifying CSR events which will build companies image.• Liaising with other media partners in organizing of MCSK events and the famous MCSK Gala awards.• Ensuring printing of marketing materials and display of them in public events for maximum publicity.• Maintenance and update of the website content together with the i.t department.