Experience

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  Runner Automobiles PLC

  • Tejgaon Industrial Area Thana, Dhaka, Bangladesh

  • DGM (Head of Category Development and Marketing, Category Development and Marketing Division.

    • Nov 2023 - Present
    • Tejgaon Industrial Area Thana, Dhaka, Bangladesh

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  Bengal Group of Industries, Bangladesh

  • 75, Bengal House, Gulshan 1, Dhaka

  • Deputy General Manager and Head of Marketing

    • Apr 2022 - Jul 2023
    • 75, Bengal House, Gulshan 1, Dhaka

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  Meghna Group of Industries

  • Gulshan, Dhaka

  • Assistant General Manager, Brand

    • Oct 2020 - Mar 2022
    • Gulshan, Dhaka

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  BANCAF - Bangladesh Cancer Aid Foundation

  • Rangs Bhavan, Tejgaon , Dhaka

  • Secretary General

    • May 2020 - Oct 2020
    • Rangs Bhavan, Tejgaon , Dhaka

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  Apex Footwear Limited

  • Bangladesh
  • Manufacturing
  • 200 - 300 Employee

  • Assistant General Manager

    • May 2015 - May 2020

  • Marketing Manager

    • May 2015 - May 2020

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  Globe Soft Drinks and AST Beverage Ltd.

  • Tejgaon, Dhaka

  • Brand Manager

    • Apr 2014 - May 2015
    • Tejgaon, Dhaka

    Organization• FMCG manufacturing & marketer of health grade products.• Brand leader in the packed food categoryCareer Summary• Mid position, report to Group Director• Assist the Marketing management team.Major Responsibilities• To integrate various efforts in developing, gaining approval for and implementing down-to-earth brand plans to meet targeted volume of brand, revenue, profit and attain time-specific targets for designated brands within organization’s FMCG range. • To act as a spokesperson for the brands assigned for and monitor various perimeters of brand performance.Major Accountabilities• Assist in framing annual marketing calendar and marketing paradigms (volume, revenue, advertising and promotion, profit for the designated brands).• Implementation of approved marketing plans and co-coordinating resources to achieve brand objectives. • Coordination among various creative resources leading towards production of advertisements and other media materials, packaging, literature and other revenue related regulations. • Acting as a go-between with the company and its service providers.

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  Akij Food and Bevarage Ltd

  • Brand Officer

    • Jul 2012 - Apr 2014

    •Monitor, measure and manage brand equity/strength•Increase brand awareness, relevant differentiation, value, accessibility and emotional connection•Develop brand plan•Monitor progress against brand plan•Be responsible for results against brand plan•Drive brand understanding and support throughout the organization•Champion/drive initiatives that support delivery of the brand promise•Brand messaging – elevator speech, tagline, campaign themes, proof points, etc.•Manage the brand architecture•Maintain brand identity consistency•Chair the brand identity council/team/board•Help determine identities for new brands/sub-brands•Anticipate and accommodate new brand identity needs

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  IOE

  • Gulshan, Dhaka

  • Sr. marketing executive

    • Jan 2010 - Sep 2010
    • Gulshan, Dhaka

    • Career Summary• Mid level position, report to Sr. Vice President (Sales & Marketing).• Lead the brand management team.• Major Responsibilities• Assisted in implementing various brand marketing objectives. • Performed rapid actions in discharging duties as Brand Executive through vigilance over brands’ promotional activities as and when assigned for (earned reputation for advocacy in presentation quality).• Major Accountabilities• Developing strong liaison with supply chain, monitoring RM/ PM stock and quality of various PMs for uninterrupted production. • Prepared annual brand strategy and implemented those strategies to achieve brand objectives. • Prepared copy briefs for PR and advertising service providers and printers. • Redesigned brand image graphics and product literatures. • Suggested promotional strategies through introduction of various offers and retailers incentives.

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  Dog's Day Films

  • Baridhara, Dhaka

  • Chief Communication Officer

    • Jan 2007 - May 2010
    • Baridhara, Dhaka

    • Career Summary• Mid level position, report to Director, Marketing.• Lead the brand management team.• Major Responsibilities• A team player in implementing brand objectives through product management and marketing. • Provided crucial information on comparative brand positioning.• Major Accountabilities• Carried on company’s corporate as well as brand-specific marketing objectives. • Re-designed most of the on-going product literatures, graphics, typesets and brand image reproductions.• Coordinated between Sales, Marketing and Brands’ staff workforces.• Liaising with various regulatory bodies for compliance and transparency.