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Zoe Menendez is a seasoned marketing professional with a Master's degree in Business Administration and Management, General from Johnson & Wales University. She has extensive experience in marketing communications, advertising, sales, social media, and customer service, with a strong background in digital media and marketing strategy. Zoe has worked with various companies, including Lone Beacon, P.F. Chang's China Bistro Inc., Candlelight Communications, RDW Group, Care.com, and Aeropostale.

Credentials

  • Facebook Media Planning Professional
    Facebook
    Jul, 2021
    - Apr, 2026
  • Google Search Ad Certification
    Google Ads
    Jul, 2021
    - Apr, 2026
  • Facebook Media Buying Professional
    Facebook
    Jul, 2020
    - Apr, 2026
  • Google Display Ad Certification
    Google Ads
    Jun, 2021
    - Apr, 2026

Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Senior Digital Marketing Manager
      • May 2024 - Present

    • Digital Media Manager
      • Apr 2022 - Present

    • Digital Media Buyer
      • Mar 2019 - Apr 2022

  • P.F. Chang's China Bistro Inc.
    • Providence, Rhode Island Area
    • Server and Certified Trainer
      • Aug 2017 - Mar 2019
      • Providence, Rhode Island Area

      I started out as a hostess and after about 7 months I was certified as a trainer, which lead to my transition into serving. Having the opportunity to work in a different industry has taught me how my skills can be applied in different situations, and has also taught me new skills to bring over into my desired industry.

    • Media Assistant
      • Nov 2017 - May 2018

      I assisted in media strategy, positioning and buying for JWU during the 2018 National Student Advertising Competition. We worked with tradition media like radio as well as digital platforms that index high with our target.

    • Strategic Planning
      • Nov 2016 - May 2018

      As a first-year team member, I was lucky enough to be taught the wonders of research, brand strategy, and in-store tactics. Working with a brand who had little to no awareness in their desired new market, we faced many obstacles, but we soon found our positioning. Take a look at our plans book.

  • RDW Group
    • Providence, Rhode Island Area
    • Social Media and Digital Intern
      • Jun 2017 - Aug 2017
      • Providence, Rhode Island Area

      During my time at RDW Group I had the opportunity to work with a vast number of clients, all from different industries. I managed multiple social media accounts which included being responsible for content and trend research, content creation and content scheduling. It was up to me to analyze engagement and account growth and report to my supervisor. While there I also wrote a blog post on Programmatic advertising and was honored to have it posted online. Feel free to take a look!

  • Care.com
    • Providence, Rhode Island Area
    • Nanny
      • Jun 2016 - Jun 2017
      • Providence, Rhode Island Area

      In was a nanny for 2 young boys, ages 5 and 7, over the summer. I had to organize activities for them to do during the days and also had to manage the money I was given from their parents. Afterwards, I was a nanny for a 5 year old boy in Providence.

  • Aeropostale
    • Merrimack, New Hampshire
    • Sales Associate
      • May 2014 - Aug 2016
      • Merrimack, New Hampshire

      My responsibilities included organizing and maintaining the store floor, as well as ensuring that everyone customer I helped had the best experience I could possibly give them.

Education

  • 2017 - 2019
    Johnson & Wales University
    Master's degree, Business Administration and Management, General
  • 2015 - 2018
    Johnson & Wales University
    Bachelor’s Degree, Advertising and Marketing Communications

Suggested Services

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Industry Focus. “Marketing and Advertising”

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