Experience

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  Strategic Public Relations Group

  • Shanghai City, China

  • Consultant

    • Apr 2018 - Present
    • Shanghai City, China

    • Develop and execute marketing communication plans and public strategies to establish and maintain a positive brand image, execute public relations campaigns the engage target audiences in powerful brand messages and promotions• Assist in general promotional marketing planning, strategy, and timelines• Build and maintain solid relationships with media and KOLs, including but not limited to media pitching, media cooperation, interview arrangement, KOL approach and management, to achieve maximum PR exposure for clients• Help create and edit content for press release and byline articles• Monitor, analyze and communicate PR results on a monthly basis to clients• Coordinate all content on social media platforms, manage, monitor and keep optimizing the performance of social platforms

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  Envision Energy

  • Shanghai City, China

  • Marketing Specialist

    • Jul 2017 - Mar 2018
    • Shanghai City, China

    • Assist company brand in all marketing and public relations efforts• Support the development of promotional collateral and its distribution• Manage media inquiries and interview requests, accommodate media during the “2017 World Internet of Things Convention” and “China Wind Power 2017” by arranging interviews and writing communication reports • Organize preliminary works associate with “Energy Internet of Things Innovation Salon” co-hosted by Envison’s partners such as AWS China• Conduct market and territory research and case studies of leading companies in the energy industry as well as “Energy Internet of Things”, and then produce a comprehensive investigative report

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  Private Placement

  • Shenzhen

  • Financial Reporter

    • May 2013 - Jan 2014
    • Shenzhen

    • Compose weekly proposals for interviews of more than 20 company managers, CEOs and CFOs, wrote and edited more than 20 articles which were released on official journal• Collect information and analysis of leading companies in private-equity industry about the product information, amounting to articles complemented by face-to-face interviews.

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  Yaneng Consulting Company

  • Beijing City, China

  • Summer Internship

    • Aug 2012 - Oct 2012
    • Beijing City, China

    • Conduct monthly reports according to data statistics and categorize financial data• Collect latest energy sources information to make a related summary to superior• Record various data of energy sources and update them timely

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  Guangdong Radio & Television Station

  • Guangzhou, Guangdong, China

  • Summer Intern

    • Jun 2011 - Nov 2011
    • Guangzhou, Guangdong, China

    • Provide assistant service for different positions such as photographers, directors and hosts for “Lucky to be me” Program• Draft out shooting plans, sort paper works, and contribute to proofreading