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I am Zimasa Mpemnyama, a communications professional based in East London, South Africa. With a Master's degree in Media Theory and Practice from the University of Cape Town and a Bachelor's in Journalism and Media Studies, I have honed my skills in journalism, copywriting, blogging, and editing over several years. Currently, I serve as a Programme Officer for Strategic Communications at Afesis, where I develop communication strategies and manage digital platforms. My experience spans various roles, including teaching Media Studies at the University of Cape Town and interning at Reuters and eNCA. I am proficient in multiple languages and skilled in video editing using Final Cut Pro, photography, and social media marketing. I am passionate about enhancing brand reputation and effective storytelling through creative writing and public relations.

Experience

  • DG Murray Trust
    • Cape Town, Western Cape, South Africa
    • Project Lead: Alcohol Harms Reduction
      • Nov 2023 - Present
      • Cape Town, Western Cape, South Africa

      Key Responsibilities include: Providing overall programme oversight, managing budgets, coordinating with stakeholders/consultants, handling strategic litigation, conducting research, engaging with the media, writing various documents such as op-eds and policy briefs, participating in media interviews, lobbying efforts, and contributing to policy development and grant management.

  • Afesis
    • East London, Eastern Cape, South Africa
    • Programme Officer: Strategic Communications
      • Jan 2020 - Oct 2023
      • East London, Eastern Cape, South Africa

      i) Developing and implementing a communication’s strategy;ii) Developing and implementing a branding guide;iii) Writing and editing communications content;iv) Developing and implementing communications campaigns;v) Preparing progress reports;vi) Facilitating communication through digital platforms including social media;vii) Building and keeping healthy relationships with journalists and other media personnel;viii) Actively seek opportunities to improve the organisation’s brand reputation;ix) Manage the communications budget;x) Researching and writing policy briefs; opinion pieces; press releases; newsletter.

  • Reuters
    • City of Johannesburg, Gauteng, South Africa
    • Financial Journalist Intern
      • Jan 2016 - Dec 2016
      • City of Johannesburg, Gauteng, South Africa

      i) Writing financial market reports under strict deadlines. ii) Reporting on general news of interest to the Reuters clientele. iii) Covering financial conferences, and communicating with traders daily to track movements in the rand currency and on the Johannesburg Stock Exchange (JSE).

  • Wits Vuvuzela
    • City of Johannesburg, Gauteng, South Africa
    • Student Journalist
      • Jan 2015 - Dec 2015
      • City of Johannesburg, Gauteng, South Africa

      i) Writing and researching general news articles for the student newspaper.ii) Interviewing a large range of people, from students to top university management.iii) Producing, shooting, editing videos (using Adobe Premiere and Final Cut Pro software) and other multimedia content for the Wits Vuvuzela website.iv) Shooting and editing pictures for the paper and its online platform (editing using Adobe Lightroom & Photoshop software). v) Layout and design of the newspaper using Adobe inDesign.

  • eNCA
    • City of Johannesburg, Gauteng, South Africa
    • Intern
      • Jan 2014 - Dec 2014
      • City of Johannesburg, Gauteng, South Africa

      Rotated and gained skills in six departments including: Logistics & video editing, assignments (reporting and researching news stories), writing and editing (short scripts for news anchors), cameras & archives, and Satellite News Gathering (SNG).

  • Mediatorr Digital Marketing
    • Cape Town, Western Cape, South Africa
    • Copywriter Intern
      • May 2013 - Jul 2013
      • Cape Town, Western Cape, South Africa

      i) Writing creative copy content for a variety of blogs, websites, social media etc.; both internal portfolio work and external clients.ii) Introduction to Search Engine Optimization

  • Live Mag
    • Cape Town, Western Cape, South Africa
    • Writer & Production Manager
      • Feb 2013 - Apr 2013
      • Cape Town, Western Cape, South Africa

      i) Kept track of entire production cycle of the magazine. ii) Flatplanning and making schedules with editor, and maintaining and updating a weekly schedule with deadlines. iii) Writing features, reviews and ad campaigns for a youth and popular culture audience.

Education

  • 2018 - 2020
    University of Cape Town
    Master of Arts - MA, Media Theory and Practice
  • 2015 - 2016
    University of the Witwatersrand
    Bachelor of Arts (B.A.) with Honors in Journalism and Media Studies, Journalism, Media Studies
  • 2009 - 2012
    University of Cape Town
    Bachelor of Science (BSc), Microbiology and Human Physiology

Suggested Services

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Industry Focus. “Philanthropic Fundraising Services”

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