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Zia Ahmed is a seasoned executive with extensive experience in merchandising, fashion, and supply chain management. He has held various leadership positions in companies such as Axen Apparel, Esfa (pvt) Ltd, BDX Textiles Lahore (Pvt) Ltd, and Matrix Sourcing (Nabila ABS Group). Zia has a strong educational background in business administration and humanitarian science from the Lahore Institute of Social Sciences and Business Administration and the University of the Punjab.

Experience

  • Axen Apparel
    • Lahore, Punjab, Pakistan
    • General Manager
      • Oct 2019 - Present
      • Lahore, Punjab, Pakistan

      As the General Manager of Axen Apparel, I oversee all aspects of operations, ensuring efficiency and alignment with our strategic goals. With a focus on driving growth and fostering a positive work culture, I collaborate with department heads to implement initiatives that enhance productivity and customer satisfaction. My role involves strategic planning, resource allocation, and effective communication to achieve organizational success. With a passion for leadership and a dedication to excellence, I strive to lead our team to new heights of achievement.

  • Esfa ( pvt ) Ltd
    • 18Km Feroze pore Road Lahore
    • General Manager Production
      • Jun 2018 - Sep 2019
      • 18Km Feroze pore Road Lahore

      A "VI Sigma Apparel Network" sister concern ESFA (pvt) Ltd is a sister concern of “VI Sigma Apparel Group” governed by Mr. Bilal Sethi ( Group Director VI Sigma Apparel). Since Inception of ESFA, I was the one who Manage to start its operations as Head / GM of Operations from knit to Pack Under a nominated Director and Worked on Lean System. For controlling wastages in the cutting sections we used to cut our dye lots with the help of Patterns printed out through “GGT”. During my tenure I also manage to get our Fty Compliant with INDITEX, SEDEX , GOATS AND BSCI. And also gave quality from knit to pack to the customers like ZARA , DIVERSE , SCALPER and Urbun Out Fitters. Handled production in both JEANS and Knits.

    • Operations
      • Sep 2007 - 2018
      • Lahore

      Since Inception of BDX, worked with BDX Textiles Lahore (Pvt) LTD in the capacity of " Head of Operations". “BDX Textiles” was a Commercial Export concern and was involved in exports of Knitted / Woven (denim) Garments and Bed Sheets to UK and European markets. Bequet, Morgan , La-Blanch Port and Calitex were the customer to whom we provided our production services from Pakistan. This position was directly monitored by Board of Directors living abroad.

  • ALvera Enterprises
    • Lahore, Pakistan
    • Marketing Merchandising Manager
      • Dec 2005 - Aug 2007
      • Lahore, Pakistan

      Joined ALVERA in the capacity of Manager Merchandiser. The Position was monitored directly by the Chief executive of the company. Alvera was Exporters of Bed Sheets, Pillows, Shams, Bolsters and Quilt covers. Major EU client were Morgan, Becquet, Brodhehoux Bioss, LK and LBP.

    • Deputy Project Manager
      • May 2004 - Nov 2005
      • Punjab

      SDF was an “NGO” working for US AID(United States Aid) program named “ESRA – Education Sector Reforms Assistance Program” in which I was responsible for providing On job Training to the Sewing workers of both Knits and woven “textile items exporting factories of Punjab (Lahore and Faisalabad)” i.e. Cotton Web, Musterhalft, Mr. Denim, Styler International, Mr. Fabrics, Irfan Textiles Limited and Angora Textiles etc etc through practical working tools . Had Joined “SDF” as Deputy Program Manager for Punjab (Lahore & Faisalabad ) at “SDF” to make me more competent in the market I was brought in to a tough training in Industrial Engineering “How to do it Right” designed by the “Pakistan Textile Institute Karachi” and with the additional advance techniques and inputs of “KSA (Kurt Salmon Associates)”. It was a contractual Job and this project was winded up because of Earthquake emerged in District “BAGH” and all the funds were then transferred for immediate relief activities for the earthquake victims.

    • A. Manager Merchandising
      • May 2003 - Apr 2004
      • Lahore, Pakistan

      Joined Irfan Textiles as “A. Manager Merchandising ”. ITL was a big vertical setup dealing in exports of knitted and woven items to USA, Eu, UK, and Canadian markets. Part of Lay off program forced to quit.

    • General Manager
      • Nov 1998 - Apr 2003
      • Lahore, Pakistan

      Had joined Kress Textiles / TSP as Manager Merchandising / Production and was later on promoted as “General Manager”. KTML / TSP was dealing in exports of knitted and woven items to USA, Eu, UK and Canadian markets. The job was to look after A to Z operations including Administration of the factory having 150 sewing machines.

    • SNR Merhandiser
      • Feb 1993 - Sep 1998
      • Lahore, Pakistan

      As a “Senior Merchandiser” and within 5 years of my tenure in Merchandising / Marketing / Production, I had a string of working with the world’s renowned buyers / brands independently like :TIMBERLAND, POLO FOR BOYS BY RALPH LUREN, HAGGAR INC,. GEAR FOR SPORTS (WINNING WAYS INC.), AMERICO, SIGALLO ,FREDERIC ATKINS INC., AND CATALINA ( For PREL - WAL _MART ) Special expertise in developing imported Garment Accessories from local manufacturers and follow up of the Imported Accessories from the suppliers nominated by the buyer like “RVL, Al-Khan Labels, Cheng Fung Metal Buttons Etc. Etc.

    • Dyeing Quality Lab Incharge / Manager Coordination
      • Feb 1991 - Jan 1993
      • Lahore

      Had worked with Libbas Textiles as “Manager Co-ordination”. Libbas Textiles was a vertical knitwear / Woven manufacturing export-oriented unit with 350 sewing machines. Before appraisal I was appointed in “Dyeing Quality Lab Incharge” to cover AATCC standards on the products. Also was responsible for Taking care of Dyeing Lots shade approvals – Shrinkage, Width, GSM, Lot to lot Color Matching, Crocking (Dry & Wet) Color fastness to Staining / Light.

Education

  • 1999 - 2000
    Lahore Institute of Social Sciences and Business Administration ( LISSBA) - Garden Town Lahore
    Master of Business Administration - MBA, Marketing
  • 1994 - 1996
    University of the Punjab
    bachelors, humanitarian science
  • University of the Punjab
  • University of the Punjab

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Industry Focus. “Wholesale Import and Export”

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