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Zhuoling Liao is a seasoned professional with expertise in management consulting, market research, and strategy. She has 20+ years of experience in various industries, including Energy, Chemical, and Consumer Electronics. Liao has held senior roles at Elsevier, Roland Berger, and GfK, driving innovation and growth across organizations. With a strong educational background in Environmental Economics and MBA from Nankai University and Nyenrode Business University, Liao is well-equipped to provide robust knowledge support and strategic advice to clients.

Experience

    • Netherlands
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Director of Innovation Execution, Global
      • Apr 2023 - Present

      My goal is to facilitate innovation across the organization with the mission to advance science with solutions that add value to customers. My responsibilities include:- Define and drive execution of our innovation program - Structurally drive idea generation and central monitoring of customer insights- Support testing and implementation, guiding the business to better structured pilots and resulting learningsI'm also Head of House for Elsevier Shenzhen office to build trusted relationship with the research community in the Greater Bay Area of China.

    • Director Strategic Services
      • Sep 2022 - Apr 2023

      Leading a global team providing institutional leaders with customized analytics and strategic advice

    • China Program Director
      • Mar 2020 - Apr 2023

      - Owner of Elsevier China strategy and implementation, reporting to global headquarters- Leading the STM Journals China strategy team- Head of House of Elsevier Shenzhen office

    • Strategy Manager
      • Nov 2016 - Feb 2020

      Manager of corporate strategy projects, including - Product and platform strategy for the STM (Science/Technology/Medicine) business- Mergers and acquisitions- Change management- Competitive intelligence

  • Elsevier
    • Amsterdam, Netherlands
    • MBA In-Company Project
      • Jul 2016 - Sep 2016
      • Amsterdam, Netherlands

      Management consultant on a project about the discovery of unserved market and related product strategy

  • Roland Berger
    • Beijing City, China
    • Senior Researcher
      • Feb 2008 - Jul 2013
      • Beijing City, China

      As a knowledge expert, I provided robust knowledge support to help clients from various industries (incl. Chemical, Energy, Utilities, Industrial Manufacturing, etc.) develop sound strategies for business success.

  • GfK
    • Beijing, China
    • Research Executive
      • Dec 2006 - Feb 2008
      • Beijing, China

      As a market researcher, I helped global clients in the Consumer Electronics space optimize their B2C marketing and sales strategies in China.

Education

  • 2004 - 2007
    Nankai University
    Master, Environmental Economics
  • 2015 - 2016
    Nyenrode Business University
    Master of Business Administration (MBA)
  • 2016 - 2016
    Stellenbosch University
    MBA Exchange South Africa Module
  • 2000 - 2004
    Nankai University
    Bachelor, Environmental Science

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Industry Focus. “IT Services and IT Consulting”

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