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ZS

Zhou Shi

Strategy Director at Sensi Brand Consulting & Design
Intro Book
Zhou Shi is a seasoned Strategy Director with 9 years of experience in leading creative departments, driving brand strategies, and designing images for clients, with expertise in Research, Brand Strategy, and Strategic Communications.
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Location
Jing'an District, Shanghai, China...
Languages
  • Chinese Native or bilingual proficiency
  • English Professional working proficiency
Skills
  • Research
  • Brand Strategy
  • Strategic Communications
  • Content Marketing
  • Strategic Public Relations Planning
  • Show all
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Bio

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Zhou Shi is a seasoned professional with expertise in brand strategy, strategic communications, and content marketing. With a strong educational background, Zhou holds a Doctor of Philosophy (Ph.D.) in Communication from Shanghai University, a Master of Arts (M.A.) in Advertising from Shanghai Normal University, and a Bachelor's degree in Advertising from Shanghai Normal University. Proficient in both Chinese and English, Zhou has worked with various clients, including Sensi Brand Consulting & Design, Beijing Dentsu, and Public Television Service Foundation, where he has developed and implemented brand strategies, designed print advertising, and created content marketing campaigns.

Credentials

  • University Teaching Certification （高等学校教师资格证）
    Shanghai Education Commission（上海市教育委员会）
    Oct, 2012
    - Jun, 2026
  • IELTS6
    IELTS Official
    Jan, 2015
    - Jun, 2026

Experience

  • Sensi Brand Consulting & Design
    • Shanghai City, China
    • Strategy Director
      • Aug 2014 - Present
      • Shanghai City, China

      Leading creative department to help clients creating brand strategies and designing images, jobs including naming, logo, slogan, VIS, CIS, packages design, advertising campaign, POSM creation, PR events planning, media planning...

  • Shanghai International Studies University
    • shanghai
    • Advertising Lecturer
      • Sep 2009 - Jun 2014
      • shanghai

      Courses offered: <Strategy & Creativity>, <Branding Design>, <CIS Design>, <Advertising Photography>, <Advertising & Marketing>, Research areas: New Media, Mobile Advertising, Creation Methods, Consumer Experience.

  • Meikao Consulting
    • Shanghai City, China
    • Planner
      • Nov 2008 - May 2009
      • Shanghai City, China

      1. Planning brand image design and advertising strategies2. Creating logo, VIS, print ad, POSM for clients

  • Public Television Service Foundation
    • Taipei
    • Freelance Journalist
      • Aug 2008 - Oct 2008
      • Taipei

      Making INDEPENDENT Column about NGO founders

  • Beijing Dentsu
    • Shanghai
    • Designer
      • Jul 2005 - Aug 2006
      • Shanghai

      Design print advertising, brochures and catalogs for Toto, Yamaha, Toshiba...

Education

  • 2017 - 2018
    Missouri School of Journalism
  • 2013 - 2014
    Fudan University
  • 2014 - 2019
    Shanghai University
  • 2006 - 2009
    Shanghai Normal University
  • 2002 - 2006
    Shanghai Normal University

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