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Zhilei Wang profile image

Zhilei Wang

高级品牌经理 at 小米科技有限责任公司
Intro Book
Seasoned marketing professional with 11+ years of experience in marketing communications and event management.
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Location
Chaoyang, Liaoning, China, CN
Skills
  • Marketing Communications
  • Media Relations
  • Marketing Strategy
  • Public Relations
  • Social Media
  • Show all
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Bio

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Zhilei Wang is a seasoned marketing professional with 11+ years of experience in marketing communications, public relations, and event management. He has held senior roles at Xiaomi, Huawei, Mercedes-Benz, and New Trend Integrated Group, where he has developed expertise in branding, product communication, and integrated marketing planning. With a Master's degree in Economics for Business from the University of Portsmouth, Zhilei has a strong educational foundation in marketing and business. He is proficient in multiple languages, including English, Mandarin, and Spanish. As a seasoned marketing professional, Zhilei has a proven track record of delivering successful marketing campaigns, managing cross-functional teams, and driving business growth through innovative marketing strategies.

Experience

  • 小米科技有限责任公司
    • 中国 北京市
    • 高级品牌经理
      • Dec 2019 - Present
      • 中国 北京市

      品牌建立，品牌联合营销，品牌传播

  • 华为消费者业务
    • beijing
    • 营销经理
      • Mar 2019 - Present
      • beijing

      Responsible for product communication overall management, including communication strategy, key messages, integrated communication planning and execution, flagship product (HONOR 20 series) and all new category product (HONOR vision). Be strategic thinking in product and branding both levels, good at overall project management with meticulous attention to detail, excellent communication both internally and externally. Independently lead projects including:- HONOR 20 series (flagship product): product communication overall planning and execution, integrated marketing incl. HONOR 20 series photography campaign, X–MEN film cooperation campaign, entertainment project cooperating with the talent show “The Coming One”, the pop-up project with NetEase, etc.- HONOR Vision (the brand new category): overall product communication planning, and communication key message HONOR Vision TechChic space integrated ATL + BTL projects, and Media content & reports.

  • 梅赛德斯-奔驰 中国
    • Beijing City, China
    • Creative management
      • Feb 2015 - Present
      • Beijing City, China

      Creative and content, Marketing communication, marketing, S&M

  • Beijing Mercedes-Benz Sales Service Co., Ltd
    • beijing
    • Assistant Manager
      • Aug 2012 - Present
      • beijing

      Product information; Product Management

  • New Trend Integrated Group ( NTI )
    • Account Executive
      • Jun 2011 - Aug 2012

  • Mercedes-Benz China
    • on-desk service / PR
      • Jan 2011 - Aug 2012

Education

  • 2009 - 2010
    University of Portsmouth
    Master of Arts (M.A.), Economics for Business

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Technology, Information and Internet”

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