Experience

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  Biomimicry 3.8

  • Missoula, MT

  • Project Management and Marketing Communications

    • Feb 2022 - Present
    • Missoula, MT

    Biomimicry is learning from and then emulating nature’s forms, processes, and ecosystems to create more sustainable designs. Biomimicry 3.8 is the world’s leading bio-inspired consultancy offering biological intelligence consulting, professional training, and inspirational speaking.

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  Arizona State University

  • Adjunct Faculty

    • Feb 2014 - Present

    Adjunct professor at the College of Global Futures. Teaches biomimicry and business courses at the Master in Science program in Biomimicry. Senior Global Futures Scientist at Julie Ann Wrigley Global Futures Laboratory.

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  TRENDDESK

  • San Francisco, California, United States

  • Founder

    • May 2006 - Present
    • San Francisco, California, United States

    TRENDDESK is a boutique consultancy firm that spurs business innovation and marketing creativity for a changing world. Through marketing, future trends, and biomimicry, TRENDDESK helps management teams think in a fresh and broad-minded way. Typical outcomes of projects are improved business model...

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  Biomimicry 3.8

  • Missoula, Montana Area

  • Biomimicry and Business Instructor

    • Jan 2011 - May 2015
    • Missoula, Montana Area

    Biomimicry and business instructor at the globally-renowned Biomimicry Professional Certification Program ("BProfessional"). BProfessional is a two-year, master's level program that trains biologists, designers, engineers and business leaders in biomimicry. Graduates from the progra...

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  SPY Istanbul

  • Istanbul, Turkey

  • Managing partner

    • Mar 2001 - Apr 2010
    • Istanbul, Turkey

    Brand consultancy that introduced "Experiential Marketing" in Turkey. SPY built brands through customer segmentation, brand positioning, annual marketing plans - all informed by marketing research. It created unique communication platforms, consumer promotions and events, and non-tradit...

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  The Coca-Cola Company

  • Brand Manager

    • Jun 1998 - Sep 2001

    Strategic and executional leadership of Coca-Cola and Coca-Cola light; flagship brands of the company in the vast geography of Eurasia including Turkey and Caucauses.

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  Eczacıbaşı - Georgia Pacific

  • Product Manager

    • Jun 1996 - Jun 1998

    Management of total brand portfolio in the largest product category of İpek Kağıt; a joint venture between Eczacibasi conglomerate of Turkey and Georgia-Pasific, one of the biggest hygenic paper product companies in the world.