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Zenobia Viccaji

Consultant - Media, Marketing &amp; New p... at <span class="not-italic font-text_font lg:text-[18px] text-[16px] font-bold claimed">KZIPL</span>
Intro Book
Marketing strategist with expertise in advertising, media planning, and business strategy.
  • Claim this Profile
Location
Mumbai, Maharashtra, India, IN
Skills
  • Advertising
  • Media Planning
  • Business Strategy
  • Strategic Planning
  • Marketing Strategy
  • Show all
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Bio

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Zenobia Viccaji is a seasoned marketing strategist with 20+ years of experience in advertising, media planning, and business strategy. She has worked with top clients in Mumbai, delivering robust marketing solutions and driving business growth.

Experience

  • KZIPL
    • Mumbai Area, India
    • Consultant - Media, Marketing & New projects
      • Apr 2013 - Present
      • Mumbai Area, India

      Strategic consulting – market research, business plans & sales strategy development Brand development – developing brand & marketing strategy Advising new businesses on market potential, strategy & execution

  • Mediascope Publicitas India Pvt. Ltd.
    • Mumbai
    • Vice President – Strategy & Business Development
      • Apr 2012 - Mar 2013
      • Mumbai

      - Setting up India office of UK-based company – Adstream: Project report (market potential &amp; competition), business plans, recruitment, office space, sales &amp; marketing strategy, and all other related work for a start-up- Strategic inputs and business plans for other new products in vari...

  • KZIPL
    • Mumbai
    • Consultant - Media, Marketing & New projects
      • Jan 2006 - Mar 2012
      • Mumbai

      Strategic consulting – market research, business plans &amp; sales strategy development Brand development – developing brand &amp; marketing strategy Advising new businesses on market potential, strategy &amp; execution Projects with clients in Media, Technology, Advertising, Corporate commu...

  • Mediascope Integrated Pvt. Ltd.
    • Mumbai Area, India
    • Chief Operating Officer
      • Feb 2002 - Dec 2005
      • Mumbai Area, India

      Responsible for- top-line and bottom-line delivery in custom media publishing business unit; turned around a loss-making division into a consistently profitable one- planning, strategy and execution of business plans; delivered exponential growth in product sales and successfully executed new bus...

  • KZIPL
    • Mumbai Area, India
    • Consultant - Media, Marketing & New projects
      • Jan 1995 - Jan 2002
      • Mumbai Area, India

      Media Consulting – media planning, media research &amp; analysis, sales strategy, media newsletters, media workshops Product launch &amp; Brand development - developing advertising &amp; media strategy for products Client list – Mediascope, UTV, Radio Mid-day, Star TV, Madison Advertising, Code A...

  • Contract Advertising
    • Mumbai
    • Senior Media Planner
      • 1992 - 1995
      • Mumbai

      Media planning & strategy

  • Lintas Advertising
    • Mumbai Area, India
    • Media Planner
      • 1990 - 1992
      • Mumbai Area, India

      Media planning

  • Stuad Advertising
    • Mumbai Area, India
    • Executive - Media & Advertising
      • 1987 - 1990
      • Mumbai Area, India

Education

  • 1990 - 1993
    Jamnalal Bajaj Institute of Management Studies
  • 1982 - 1987
    St. Xavier's College
  • J B Vatchha High School

Suggested Services

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