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Bio

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Zakir Hussain Fazal is a seasoned retail professional with over 20 years of experience in managing brands, driving sales growth, and leading teams. He has worked in various roles, including Retail Head, Business Head, and Manager, across multiple companies such as Sukkhi Online Private Limited, Tuan Gems And Jewels India Private Limited, Shoppers Stop, Arvind Brands, and McDonald's India.

Experience

  • Sukkhi Online Private Limited
    • Mumbai, Maharashtra, India
    • Ecommerce Manager
      • Apr 2022 - Apr 2023
      • Mumbai, Maharashtra, India

      - Manage and develop P&L and drive market growth- Maintain brand image through the implementation of marketing initiatives- Define and manage the brand communication strategy using a variety of media- Own the development and messaging of the brand narrative- Create, execute, and manage marketing programs and campaigns- Make decisions about the cost of branding and analyzing trends in customer spending- Manage & develop a team to achieve key metrics- Product Development Knowledge, Market Positioning Strategy and Roadmap, Digital/Performance Marketing knowledge

    • Business Head
      • Aug 2020 - Mar 2022
      • Mumbai, Maharashtra, India

      Brand management and business strategy Day wise- store wise- brand wise budgeting and target settingTap Commercial Opportunities for a profitable businessManaging Brand P&LRetail marketing calendar, events, sales push and other initiatives to grow the category and the brand businessesManage the promotional efficacy and marketing ROITracking sales achievement on a weekly basis and planning at an individual store levelMonthly reviews with the ops teamEnsuring brand productivity at the stores – removing/expanding brands depending on productivityLiaising with the ops/format team to address customer feedback with regards to brands and events

    • Retail Head
      • Aug 2017 - Jul 2020
      • bkc

      - Establish sales targets and key metrics for each stores- Responsible for adhering to the overall company sales targets and sales performance of the stores and Travelling Stylists- Responsible in recruiting/managing sales associates- Oversee all training initiatives with the sales associates to ensure customers are provided with an outstanding level of customer service- Responsible for the selection and execution for new retail locations- Executing corporate events and other promotional exhibitions- Responsible for all sales reporting and documentation- Responsible for upkeep, maintenance and look and feel of retail locations- Manage and maintain the visual branding and product merchandising of retail locations- Responsible for the coordination of traveling stylist appointments with customer service- Coordinate with vendors for designs of any new locations- Liaise with the Digital Marketing team to increase online sales

  • Bombay Shirt Company
    • Mumbai, Maharashtra, India
    • Retail Head
      • 2014 - 2017
      • Mumbai, Maharashtra, India

      Started with selling 25-30 shirts in 2014 and ended up with selling over 3000 shirts by 2017 in a month. Complete retail setup and operations in terms of kiosk and EBO's. Steady and good conversion of customers with excellent repeat customer ratio. Made a good clientele for bulk and corporate orders over a period of time.

  • Shoppers Stop
    • Mumbai Area, India
    • Area Operations Manager (Mothercare/ELC)
      • 2006 - 2013
      • Mumbai Area, India

      Driving Sales, Profitability and Gross Margin Growth Customer EngagementVisual/Merchandise PresentationManage store inventoryOperationsRecruitment and Training / Communication

  • Arvind Brands
    • Colaba, Mumbai :01
    • Store Manager
      • 2002 - 2006
      • Colaba, Mumbai :01

      Worked as Store Manager handled 2-3 stores at a time & worked for the brands like Arrow, Lee Wrangler etc.

  • McDonald's India
    • Crossroads, Mumbai.
    • Manager
      • 1996 - 2000
      • Crossroads, Mumbai.

       Managed the entire store operations. Providing customer service, solving customer problems. Fixing sales targets by sales project program, boosting sales using various sales promoting techniques, (L. S. M.) Local Sales Marketing  Recruiting and training staff in different work stations following all hygienic standards. Developing and implementing staff performance evaluation by taking OCL’s (Observation check list) on all work stations. Scheduling shifts for the staff for the day.

Education

  • 1993 - 1996
    Mumbai University Mumbai
    comm, Commerce
  • Kalina Education Society High School

Suggested Services

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Industry Focus. “Luxury Goods & Jewelry”

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