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Zakaria Bendjaballah is a seasoned sales professional with 9+ years of experience in managing beverage distribution and sales strategies. He holds an MBA in Marketing Management from MBA ESG and has expertise in French, Arabic, and English languages. With experience in various roles, including Area Sales Manager at Equatorial Coca-Cola Bottling Company - Algeria and Castel Algérie, Zakaria has developed strong skills in sales execution, competitive analysis, and team management. He has also worked as an Information Technology Technician at Algérienne Des Eaux and holds a Bachelor's degree in Political Sciences from University of Constantine 1 (University of Mentouri Brothers Constantine). Zakaria is proficient in French, Arabic, and English languages and has a strong background in marketing management.

Experience

    • Algeria
    • Food & Beverages
    • 400 - 500 Employee
    • Area Sales Manager
      • Jul 2022 - Present
      • Constantine

      .Participate, execute and implement the RTM strategy. . Monitor and report competitive activities to senior management to create and adjust sales strategies. . Achieve monthly Sell IN and Sell-out targets for the area, seek sustainable growth. . Develop and optimize direct distribution coverage .Coach and motivate supervisors and the sales force and communicate regularly on the sales objectives to be achieved. .Analyze sales KPIs and performance data to take appropriate actions to improve performance. . Develop, review and track progress towards business plan objectives of the area. Focus distributors: .Develop relationships with distributors and manage their accounts. .Manage the operational reviews of the distributors and their performance

    • Algeria
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • Area Sales Manager [Coca-Cola]
      • Feb 2019 - Jun 2022

      .Participate, execute and implement the RTM strategy. . Monitor and report competitive activities to senior management to create and adjust sales strategies. . Achieve monthly Sell IN and Sell-out targets for the area, seek sustainable growth. . Develop and optimize direct distribution coverage .Coach and motivate supervisors and the sales force and communicate regularly on the sales objectives to be achieved. .Analyze sales KPIs and performance data to take appropriate actions to improve performance. . Develop, review and track progress towards business plan objectives of the area. Focus distributors: .Develop relationships with distributors and manage their accounts. .Manage the operational reviews of the distributors and their performance

    • Area Sales Manager of Energy Drinks [XXL ENERGY]
      • Jun 2016 - Feb 2019

      . Premier responsable de l'exécution de la stratégie des boissons énergisantes XXL ENERGY au niveau de l’EST Algérien . Établir les cibles des distributeurs et de la force de vente et assurer l'atteinte de leurs objectifs . Mettre en place des plans d'action pour assurer la croissance et augmenter la part de marché de la marque . Proposer des actions de trade marketing en collaboration avec le directeur marketing

    • Sales Supervisor [Coca-Cola]
      • Jan 2015 - May 2016

      .Manager de 8 pré-vendeurs .Planification et réalisation des objectifs de distribution directe et de marchandisage .Planifier et suivre l'activité et les résultats des ventes. .Suivi de la performance des pré-vendeurs et des vendeurs .Coaching, formation et évaluation de la force de vente .Évaluer les performances et les compétences individuelles et mettre en place des actions correctives pour la force de vente .Gestionnaire de bases de données. . Proposer des plans d'amélioration au chef de zone et au directeur des ventes

    • Sales Promoter [Coca-Cola]
      • Mar 2013 - Dec 2014

      - Assure, avec son équipe, l'atteinte des objectifs de vente du circuit de détail (volume, chiffre d'affaires). - Gérer le distributeur, piloter les opérations initiées et faire les préconisations nécessaires au développement du potentiel de sa wilaya. - Coach sur le terrain pendant 80 de son temps Vendre / Piloter / Informer -Déploie l'ambition commerciale avec le réseau (cycle priorités, plan d'action)

    • Renewables & Environment
    • 300 - 400 Employee
    • Information Technology Technician
      • Nov 2011 - Jun 2012
      • Constantine

      - Maintenance Hardware -Maintenance Software - Monitoring

Education

  • 2013 - 2016
    MBA ESG
    MBA, Marketing Management
  • 2010 - 2011
    EPSIMA
    Computer Technician, Informatique
  • 2008 - 2009
    Centre de L'Enseignement Intensif des Langues
    level 5, English
  • 2006 - 2010
    University of Constantine 1 ( University of Mentouri Brothers Constantine )
    Bachelor's degree, Political Sciences

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Food & Beverages”

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