Okay, let’s tackle this. So Zak Garner has skills like media planning, advertising, digital media, digital strategy, and media buying, which are in demand. Location is Encinitas, California, which is a desirable area for professionals in the advertising and media industry. Considering his skills and location, I’d estimate his hourly rate to be around $125, which is in line with national averages for media planners and buyers in the United States. This rate is also competitive with what others in the industry might charge, especially given the local market conditions.