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Zaira Hernandez Munoz profile image

Zaira Hernández Muñoz

Marketing in Country Manager at ETS TOEFL iBT
Intro Book
Zaira Hernández Muñoz, a seasoned marketing professional with native fluency in Spanish and English, leveraging 8+ years of experience in project management, leadership, and marketing.
  • shield Verified
Location
Puebla, Mexico
Languages
  • Spanish Native or bilingual proficiency
  • English Native or bilingual proficiency
Skills
  • Project Management
  • Communication
  • Teamwork
  • Leadership
  • Problem Solving
  • Show all
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Bio

Zaira Hernández Muñoz is a seasoned marketing executive with a strong background in project management, leadership, and communication. Holding a Master's degree in Marketing and Strategic Communication from Universidad Anahuac de Puebla, she has developed expertise in managing marketing campaigns, adapting global campaigns to local markets, and maintaining customer relationships. With experience in various industries, including education and finance, Zaira has honed her skills in problem-solving, time management, and team collaboration. Her proficiency in English (TOEFL iBT C1), French (DELF B2), and Spanish enables her to effectively communicate with diverse audiences. Her proficiency in tools like Google Ads, Adobe Creative Suite, and social media platforms has allowed her to drive successful marketing initiatives. Currently working as a Marketing in Country Manager at ETS TOEFL iBT, Zaira continues to leverage her skills to promote educational services and manage marketing budgets. Her adaptability, creativity, and passion for marketing make her a valuable asset in any organization.

Experience

  • ETS TOEFL iBT
    • Remote job
    • Marketing in Country Manager
      • Oct 2022 - Present
      • Remote job

      Manage marketing campaigns, adaptation of global campaigns in Mexico.
      Manage marketing budget for Ads, events, and promotional assets.
      In-person and online information workshops for teachers and students to promote TOEFL iBT tests and services.
      Maintain B2B and B2C customer service and relationships.

  • HS UPAEP Lomas
    • Full time business teacher
      • Aug 2020 - Jul 2022

      English teacher of Business Management class.
      Student tutoring and vocational support.
      Preparation of internal and external assessments of the International Baccalaureate (IB) certification

  • Pirelli
    • Italy
    • Motor Vehicle Manufacturing
    • 700 & Above Employee
    • Brand executive
      • Apr 2019 - Jun 2020

      Market analysis for sales prospecting, by region in Latin America, the United States and Canada.
      Sales strategies, allocation of promotions, discounts and guarantees.
      Marketing area budget management. Planning events to promote the brand

  • AON
    • Account Executive
      • Aug 2017 - Mar 2019

      Insured care for Major Medical Expenses, in case of accidents.
      Policy renewal plans, premium calculation and presentation of policy coverage.
      Regional project coordination, communication and monitoring of project fulfillment.

Education

  • 2023 - 2024
    Universidad Anahuac de Puebla
    Master's degree, Marketing and strategic communication
  • 2012 - 2017
    Universidad de las Américas Puebla
    Bachelor, Business Management
  • 2016 - 2017
    Angers Institute ESSCA
    Exchange student programs, Marketing
  • 2011 - 2012
    Legacy High School Las Vegas
    Exchange student programs, High School Junior year

Services

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References

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