Experience

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  Pegasus Automotive Group UAE

  • Dubai, United Arab Emirates

  • General Manager Marketing

    • Aug 2020 - Present
    • Dubai, United Arab Emirates

    I served as Marketing Head for Aston Martin, Bizzarrini, and Sports Classics as well as Project Leader of New Business Developments for the United Arab Emirates (UAE) and Kuwait markets. Motivating a team of six, I was able to achieve monthly business targets. While strategically crafting digital and social media marketing plans and budgets, I collaborated with third-party agencies to reach campaign objectives. In order to inform marketing strategies, I analyzed market trends and competitor performance. I effectively utilized local and international press to circulate news, spread brand awareness, and meet KPIs.The following are highlights of my contributions in this role:• Improved Aston Martin's digital presence by 63% using social media and digital marketing campaigns.• Productively managed each aspect of marketing campaigns to cut marketing costs by 30%.• Informed marketing strategies to drive a 25% return on investment (ROI).

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  ORION Group

  • Dubai, United Arab Emirates

  • General Manager Marketing

    • Sep 2020 - Present
    • Dubai, United Arab Emirates

    As the Project Leader for New Business Developments in the Middle East and North Africa (MENA) regions, I lead the marketing team to achieve monthly business goals in both digital and social media marketing. Drawing on my extensive marketing experience, I create yearly marketing plans and budgets for MENA markets based on market and competitor analysis. Collaborating with third-party agencies, I execute media and advertising campaigns. I also solidify relationships between the company, Original Equipment Manufacturers (OEMs), and nationwide departments. In order to achieve KPIs, I foster productive media relationships. I ensure the quality of data for customers and prospects in the system.The following are highlights of my contributions in this role:• Played an integral and paramount role in establishing this start-up company by pitching to and securing worldwide brands to build the company's portfolio while also serving as the authorized distributor of the MENA region.• Utilized high-impact marketing strategies that drove demand by 80%.• Grew brand awareness, facilitated business development, and created new sales opportunities using business-to-business (B2B) sales, trade shows, and press releases.

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  #ONO (Open to New Opportunities)

  • Dubai, United Arab Emirates

  • Freelance

    • Mar 2020 - Aug 2020
    • Dubai, United Arab Emirates

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  Alyousuf Motors

  • Dubai, United Arab Emirates

  • MG Marketing Manager at Al Yousuf Motors L.L.C

    • Feb 2019 - Feb 2020
    • Dubai, United Arab Emirates

    I strengthened relationships with MG Middle East Office (SAIC Motors) and other nationwide departments by communicating cross-functionally to execute marketing objectives. Evaluating market trends, I designed marketing plans and budgets. As part of managing customer relationships, I maintained customer data quality within the system and trained sales staff on optimal Customer Relationship Management (CRM) techniques.The following are highlights of my contributions in this role:• Developed press releases and media relations as Public Relations Manager to achieve a 42% increase in digital presence and brand awareness.• Secured a 35% ROI for sales by implementing integrated marketing strategies.

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  SAMACO Automotive

  • Jeddah Governorate, Saudi Arabia

  • Porsche Marketing Manager

    • Apr 2017 - Feb 2019
    • Jeddah Governorate, Saudi Arabia

    In order to meet media and advertising goals, I launched yearly marketing plans and collaborated with third-party agencies. I enhanced relationships between the Porsche Middle East and Africa (PME) and Porsche Saudi Arabia dealerships. As Public Relation Manager, I developed media relations, press releases, and news circulations. As Customer Relationship Manager, I trained the Sales Department on CRM strategies and maintained the accuracy of existing and prospective customer data.The following are highlights of my contributions in this role:• Delivered a 25% ROI for sales while increasing digital brand presence by 28% using effective marketing strategies.• Executed cumulative marketing activities to consistently reach KPI targets and secure 70 new sales• Increased the number of female customers by 27% after introducing innovative marketing strategies.

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  Fast Autotechnic Co. Ltd.

  • Ferrari Marketing Manager

    • Aug 2012 - Mar 2017

    By designing marketing campaigns, I furthered branch awareness. I also built relationships with media to expand viewer reach.The following are highlights of my contributions in this role:• Implemented strategic marketing plans for six major product launches.• Established a Ferrari social media community and relaunched the Ferrari Club to grow brand awareness.• Boosted brand loyalty and sales, met KPIs, and fostered a stronger club community by pioneering exclusive, tailor-made events for a niche market.• Enhanced data quality from 20% to 80% by completely overhauling CRM data entry procedures.• Integrated high-impact marketing techniques for a 25% sales ROI.

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  Panasonic

  • Brand Manager

    • Jan 2009 - Jan 2012