Experience

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  University of San Francisco

  • United States
  • Higher Education
  • 700 & Above Employee

  • Associate Director

    • Jul 2022 - Feb 2024

    Manage a $200K+ yearly marketing budget to improve USF’s market position on review sites, deliver high-quality leads, and diversify acquisition channels. Create editorial calendars for email, web (usfca.edu), and social content to nurture students and families through each stage of the college search process. Track & report the effectiveness of each platform through CRM.Optimize lead generation across inquiry cards (digital and physical), event registration, virtual tour placements, and live chatbot on the web which resulted in increased lead capture, and a decrease in stealth applications. Hire and manage a three-person creator team to grow our following on Tiktok, Youtube, and Instagram.

  • Assistant Director - Enrollment Communications

    • Nov 2020 - Jul 2022

    Managed and executed social media campaigns on SEM-owned channels for prospective students to build excitement about USF, convey its strengths, and increase engagement.Launched official university Giphy filters on Instagram which has resulted in 15.4 million impressions. Grew @usfca_admission on Instagram from 3.1K to 6K followers. Recruited and managed student intern(s) and freelance student help with content creation.

  • Social Media Manage - Enrollment Communications

    • Nov 2018 - Nov 2020

  • Senior Admission Counselor

    • Aug 2016 - Nov 2018

  • Admission Counselor

    • Oct 2014 - Aug 2016

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  Bisbee's

  • San Diego, California, United States

  • Founder

    • Mar 2021 - Nov 2022
    • San Diego, California, United States
• 

  University of Oregon Orientation Programs

  • United States
  • Higher Education
  • 700 & Above Employee

  • Student Director

    • Aug 2013 - Sep 2014

    • Coordinated and managed the university’s summer orientation “IntroDUCKtion” for 5,000+ incoming students and their families• Planned and managed the university’s Week of Welcome for all incoming students• Recruited, selected, and supervised 25 Student Orientation Staffers• Assisted in teaching and planning Student Orientation Staff leadership course, focusing on student development theory and leadership theory• Created marketing materials for admitted students and their families• Presented at the National Orientation Directors Association Region 1 Conference on the use of social media and student voice • Operated the department’s constituent relationship manager Talisma and Banner database• Planned and implemented a staff retreat for 25 student-leaders, focusing on team-building and vision-casting

  • Co-President

    • Jan 2014 - Aug 2014

    • Worked closely with Career Center advisors to insure that the student experience at the University of Oregon prepares students for life after college • Reviewed and improved assessment for University of Oregon Career Center events • Conducted focus groups to gather qualitative data on Career Center events and services.

• 

  @CallMeADuck - Official Student Run Social Medi...

  • University of Oregon

  • Founder

    • Aug 2013 - Sep 2014
    • University of Oregon

    • Founded and managed the official University of Oregon student-run social media presence: @CallMeADuck• Wrote and implemented a style guide for @CallMeADuck for Twitter, Instagram and Facebook• Presented at the National Orientation Directors Association Region 1 Conference on the use of socia...

• 

  Funk/Levis & Associates

  • Eugene, Oregon

  • Social Media Marketing Intern

    • Apr 2014 - Jul 2014
    • Eugene, Oregon

    • Assisted in tracking and managing the development of internal and client social media accounts• Created content and consumer engagement techniques• Supported campaign planning, page management and campaign reporting• Reviewed analytic tools to improve account performance

• 

  TEDxUOregon

  • University of Oregon

  • Marketing Team Member

    • Mar 2014 - Apr 2014
    • University of Oregon

    • Collaborated with professional marketing team staff to create a successful marketing campaign leading up to the event• Utilized Twitter and Facebook to promote, inform, and engage the University of Oregon community leading up to TEDxUOregon• Promoted a successful student ticket giveaway in w...

• 

  University of Oregon

  • United States
  • Higher Education
  • 700 & Above Employee

  • Mentor Resident Assistant

    • Jan 2013 - Jul 2013

    • Created and implemented programs and events to cater to a diverse community including international students, transfer students, and upperclassmen• Worked with staff members to promote an inclusive atmosphere within the residence halls that supports and encourages intellectual pursuits, academic engagement, and supports all identities• Engaged and evaluated issues of conduct within the residence halls including alcohol and drug violations, inter-personal conflict management, suicide prevention and response, and mediation• Identified, documented, and assisted resident concerns and barriers to academic success • Engaged and built meaningful mentor relationships with residents• Mentored first-year Resident Assistants in planning programs, developing icebreakers, and building community activities

  • Designated Driver Shuttle

    • Jan 2012 - Jun 2013

    • Provided safe rides home for University of Oregon students and faculty• Organized drivers and rides for 100+ students and staff per night

  • Resident Assistant

    • Aug 2011 - Jun 2012

    • Engaged and built relationships with all residents and mediated conflicts between roommates• Planned and executed large-scale programming for 200+ residents, for both weekday and weekend events• Developed communication and leadership skills through program-planning and team-building exercises • Completed Spring 2011 Resident Assistant leadership course, and a 2-week summer training. • Built personal relationships with students through 1:1 meetings to discuss social, academic and professional goals and challenges• Received extensive training in and University of Oregon policies and procedures, leadership theory, suicide prevention, conflict resolution, LGBT support, drug and alcohol education, and emergency response

• 

  University of Oregon Club Sports

  • President of University of Oregon Club Volleyball

    • Sep 2011 - May 2012

    • Coordinator trainings for the Department of Club Sports mission, Competition Not Conflict• Managed the club budget of $7,000+ • Coordinated logistics and travel arrangements to 5 National Tournaments • Organized, advertised, and implemented tryouts to select new club team members