Okay, let’s tackle this. So Zachary has a broad range of skills, but he’s not a specialist in any one area. He’s a generalist with a strong foundation in digital marketing. In Miami, where the cost of living is relatively high, I’d expect a rate that’s on par with national averages. Based on national averages for digital marketing professionals, I’d estimate around $75 per hour. This is a bit lower than what I’d expect for a specialist, but Zachary’s broad skillset and experience in multiple areas keep his rate in check.