Experience

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  Strategy&

  • Shenzhen, Guangdong, China

  • • Jul 2020 - Present
    • Shenzhen, Guangdong, China

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  Shangri-La Group

  • Hong Kong

  • • Jun 2019 - Mar 2020
    • Hong Kong

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  招商蛇口

  • 深圳

  • Senior Manager

    • Jan 2017 - 2019
    • 深圳

     Responsible at generating the strategic plan of industrial business unit, including business objectives, business model, product portfolio, ability enhancement, HR structure and incentive mechanism Established standarlization system of industrial planning, developed tools for industry selection, quantitation and financial appraisal which normalized outputs and significantly improved planning efficiency  Cross-functional collaboration, contributed to land acquisition by formulating development strategies including macro-environment analysis, project positioning, industrial planning and portfolio feasibility  Promoted industry-university-research cooperations by engaging connections among developers, institutional investors, industrial corporates and research institutions Policy interpretation: NPC & CPPCC, Policy control effect of real estate, Regional industrial policy, the 19th National Congress of the Communist Party of China Regional perspective studies: Greater Bay Area, Area along the Hangzhou Bay, Beijing-Tianjing-Xiongan Industrial studies: Fintech, AI, Health, Culture & Media, Stadium land acquisition Monographic studies: New trend of investment, PPP, Stakeholders in industrial real estate

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  Cushman & Wakefield - Formerly DTZ

  • United States
  • Commercial Real Estate
  • 700 & Above Employee

  • Senior Analyst

    • Oct 2015 - Feb 2016

     Tactical Strategy: analysis of economic environment and policy, study and positioning of projects’ development, industrial studies, tactical positioning and feasibility analysis of industries. Market Analysis: analized the trend of market, the competitive products through research and depth interviews of market supply and demand, user preference and product types, in order to support the strategic planning and product design. Data Analysis: derived the dimension and financial appraisal by Data mining and anlysis. Insustrial Studies: including Internet, electronic commerce, medical health, biological medicine, education, tourism, food technology, machinery manufacturing and upper scale services, etc. Products Design: provided products strategy and marketing strategy based on the market analysis and users’ demands analysis. Business Development and Customer Management: explored potential business demand, digged and integrated the advantage resources, developed new customers and maintained existing customers.Project Experience:京基水贝城市更新项目-2015年珠海市万山区东澳岛二期项目——2015年深业鲘门项目——2015年贵州高速公路投资有限公司旅游开发项目——2015年

  • Analyst

    • Oct 2014 - Oct 2015

    Involved in tourism real estate and residential, hotel, commercial and business property planning. Focused on research work, real estate market analysis, financial appraisal, macro policy analysis and pro-planning.Project Experience: 深圳英达利科技数码园城市更新项目旧改策略研究（20万㎡）—2015年 芜湖滨江造船厂项目经济测算（261万㎡）—2015年 特建发深汕合作区小漠项目（330万㎡）—2015年 昆明滇池国际会展中心CBD项目（126万㎡）—2015年 珠海横琴南填海区围填海造地项目（2790万㎡）—2014年 江西省高安食博园项目（800.4万㎡）—2014年

  • Associate Analyst

    • Mar 2014 - Sep 2014

    Project Experience:珠海横琴南填海区围填海造地项目（2790万㎡）—2014年江西省高安食博园项目（800.4万㎡）—2014年中信国安北海大冠沙项目（447万㎡）—2014年

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  London Borough of Richmond upon Thames

  • London, United Kingdom

  • Intern

    • Mar 2013 - Mar 2013
    • London, United Kingdom

    • Job rotation in the Planning and Development Control Department.• Experienced in the whole administration process of planning application management.• Settling planning and environmental complaints with officers.• Accompanied planning officer and enforcement officer on site visits.• Attended planning duty with members of the public. Attended planning meetings.• Listened to the public, analyzed their demands and provided solutions according to the legal frame.

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  AIESEC

  • Guangzhou, Guangdong, China

  • Local Committee President

    • Jan 2011 - Dec 2011
    • Guangzhou, Guangdong, China

    Mar. 2010~Dec. 2011 Jan.2011~ Dec. 2011 Local Committee President of South China University of Technology GUANGZHOU, CHINA• Managed a local committee with 30 members and more than 70 stakeholders.• Operation: managed four functions (2 core functions, HR and finance) by strategies making and implementation. • Setting effective HR structure and a sustainable member base.• Ensured financial sustainability and Performance Management (doubled the performance during my term).Sep.2010~Jan.2011 National Brand Manager GUANGZHOU, CHINA• Analyzed the global market and the demands of stakeholders.• Branding Projects: created new products and designed promotion materials (applied by all committees in China).Jul.2010~Sep.2010 Culture Envoy of Exchange Development KOSZALIN, POLAND• International working experience in Performance Management and Talent Management.