Experience

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  stichd

  • London, England, United Kingdom

  • Senior Account Manager

    • Jul 2019 - Present
    • London, England, United Kingdom

    Product licensing company stichd has begun a new chapter on July 1st 2019, combining three companies (Dobotex, Dobologic & Branded) into one to build on decades of experience in designing and creating the highest quality bodywear, legwear, swimwear and fanwear for some of the worlds leading brands.I am responsible for the delivery of Porsche Motorsport merchandise to headline sponsors and partners, working with their global sales and marketing teams, helping to drive their business forward by leveraging their sponsorship of the Porsche Motorsport Race teams; including GT Works racing, Esports and Mobil 1 Supercup, WEC and Formula E race events I also support Rich Energy Haas F1 Team with the promotion and global distribution of F1 teamwear, fanwear, apparel and merchandise collections across all channels. stichd sports merchandising helps Ferrari, Mercedes AMG PETRONAS Formula One Teams, Porsche Motorsports and many more of the world’s biggest brands maximise returns on their global merchandising. Working closely with clients to ensure that all apparel and merchandise items are designed to specifically fit with, and enhance, their brand image and connection with their consumers.stichd sports merchandising 7-step process takes care of everything for our clients – from concepts to product development, manufacturing, sales and marketing, distribution and on-line retailing.

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  Branded

  • London, United Kingdom

  • Senior Account Manager

    • Jun 2013 - Present
    • London, United Kingdom

    Repsonsible for the delivery of Motorsport merchandise to headline sponsors and partners, working with their global sales and marketing teams, helping to drive their business forward by leveraging their sponsorship with F1 teamsSupporting the teams with the promotion and global distribution of F1 teamwear, fanwear, apparel and merchandise collections across all channels.

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  Vauxhall Motors Ltd

  • Merchandise & Licensing Manager

    • 2005 - 2012

    • Implemented the design, selection, sourcing, ordering, production, delivery and distribution of bespoke corporate wear, VXRacing, Vauxhall Home Nations merchandise, leisure wear, gift and lifestyle collections as well as event apparel.• Implementation of Vauxhall Web Shop from concept to execution. www.vauxhallmerchandise.co.uk • Development and execution of marketing plan to engage target markets and increase sales.Development and control of Vauxhall's merchandise portfolio, working closely with retailers and internal brand teams ensuring CI was adhered to. Development of promotional merchandise packs for all new car launches and in particular the Home Nations Sponsorship. Creation and implementation of annual Marketing plans which engaged retailers, consumers and internal customers. Responsible for all trademark licenses. Development and maintenance of budgets and financial controls to ensure, expenditure and profit targets were accurately reported. Development and maintenance of merchandise web shop, monitoring efficient stock control, pipeline, forecasting and ordering.Major Achievements• Development of new portfolios for bespoke range of apparel and giftware to support the promotion of VXRacing in the British Touring Car Championships (Team and Manufacturers Champions for 2007 to 2010).• Development of Vauxhall Home Nations Sponsorship collection (2011 ongoing).• Development, implementation and promotion of on-line web shop.• Competent direction of all designers, agencies and suppliers in respect of this

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  Interchange Group Limited

  • Newport Pagnell

  • Marketing Support Manager

    • Mar 1995 - Feb 2005
    • Newport Pagnell

    Direct responsibility of the marketing department, managing a team of 5. Including budget management and the delivery of marketing programmes, including full control of all external media and event agencies as well as web marketing activity. Major Achievements• Successful introduction of exhibition based hospitality programme.• Management of personalised 1-to-1 marketing programme.Marketing Administrator Responsible for the organisation and co-ordination of external events including exhibitions, seminars and corporate hospitality. Liaison with external suppliers including all print requirements, marketing, media and design agencies and PR companies. Sourcing of exhibition, presentation equipment plus incentive and promotional items. Monitor marketing activities for collation of reports and management of budget. Major Achievements• Extended administrative roll to assume ownership of major projects.• Successful management of over 25 external events• Increased internal knowledge of key marketing activities