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Yvonne Kintoff is a seasoned marketing communications expert with 28 years of experience in radio, marketing, and creative writing. She has held senior management positions at Radiocentre and Radio Authority, where she set corporate strategy, led industry involvement in policy development, and created training programs. Yvonne has also worked at the BBC, conducting programme research and features for the BBC World Service and Radio 2.

Experience

    • Head of Advertising Clearance
      • Apr 1996 - Present

      / Achievements:Member of senior management team of commercial radio's trade body, RadioCentreOrganisational leadership, setting corporate strategy and objectives, with particular responsibility for public and regulatory policy, staff recruitment and development, internal and external communications, budgetary control and ITDelivery and maintenance of high reputation for customers and industry Practical interpretation and negotiation of commercial radio's Advertising Code rules, advertising regulation and related policyLeading industry involvement in development of public policy and regulation, including reviews of Advertising Codes affecting commercial radio and other mediaCreation and presentation of training programmes for customers and membersImplementation of external communications for radio advertising regulatory policy (publications, events, website, customer helpline, media interviews)Establishment and management of relationships with key regulators (ASA, Ofcom, DCMS, etc) Implementation of online advertising script exchange system for customers (2008)Director of broadcast media's finance body (basbof)Member of broadcast media's code-owning body (BCAP)

    • Advertising & Sponsorship Regulation Officer
      • Jan 1991 - Jan 1996

      Creation of commercial radio's Advertising & Sponsorship Code of Practice and its practical interpretation Delivery of high standards of consumer protection via handling of, and reporting on, public complaints regarding radio advertisements and sponsored programmingPreparation of papers for RA Board on radio advertising and sponsorship complaints and policyLeading policy responses to regulators, standards bodies and Government Creation and delivery of training roadshows and workshops

    • Radio Programming Assistant
      • Jan 1987 - Jan 1991

      At the Independent Broadcasting Authority (the regulator for commercial radio and television), I was responsible for monitoring the programming of all UK commercial radio stations and drawing up reports on their provision of news, content, advertising, etc. I also undertook research projects and fed results into regulatory policy.

    • Programme Research Assistant
      • Jan 1985 - Jan 1987

      I carried out programme features and research for the BBC World Service (the Arabic Service) and for Radio 2.

Education

  • 1993 - 1994
    London School of Printing
    CAM Marketing Diploma
  • 1983 - 1985
    Leeds Polytechnic
    Diploma, Modern Languages & Business Studies

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Broadcast Media Production and Distribution”

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