Experience

• 

  aiOla

  • Product Designer

    • Jan 2024 - Present

• 

  Valera Health

  • United States
  • Mental Health Care
  • 300 - 400 Employee

  • Lead Designer

    • Aug 2022 - Mar 2023

    - Found and established the VALERA design system, effectively unifying a complex system of products and audiences under one cohesive visual language.- propelled substantial growth for the team and the company, including introducing a new product and growing the customer base.- Collaborated with the marketing team, initiating and carrying out a company-wide branding process, focusing on scalability, and clear messaging.- Prepared work plans and resources, supporting and delegating tasks to other designers in their day-to-day work, ensuring smooth collaboration and cohesive output.

  • Product Designer

    • Oct 2021 - Jan 2023

    - Was in charge of design and experience over mobile and desktop products, collaborating with product and dev- Led the entire design process, taking ownership from wireframing and designing workflows to facilitating the developer handoff and QA- Lead UX research projects; including interviews, user data, and task analysis, implementing the insights through user-group-specific workflows and guidelines

• 

  Freelance (Self employed)

  • Designer and project manager

    • Aug 2018 - Aug 2022

    - Facilitated a design and branding business, Managing project timelines, scope of work, pricing, contracts and budgeting.- Constructed visual identities and designed websites from scratch, working closely with clients to analyze their needs and define the solution.- Successful projects are maintained, adjusting to market requirements and scale changes.

• 

  The Forma - הפורמה

  • Jerusalem, Israel

  • Magazine Editor

    • Jan 2020 - Jan 2022
    • Jerusalem, Israel

    - Handled writers and scope of subject matter, in alignment with target audience culture and design trends.- Researched relevant content, interviewing designers and writing case studies on topical branding, graphic and web design subjects.- Reviewed, edited and published articles and newsletters.

• 

  רשות המסים בישראל Israel Tax Authority

  • Product Designer

    • Jun 2019 - Sep 2021

    - Advocated for a user centric approach, cultivating UX design as an integral part of the product workflow.- Advised various consumer facing projects along the product design cycle: planning user journeys, revising existing applications, designing prototypes, copy writing.- Established a cohesive visual style for digital and social media- Conducted user interviews and implemented insights from psychological and behavioral user research into the design process.- Planned and guided design thinking workshops and participated in management-level reviews of organizational strategy.