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Bio

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Yuri Michelato is a seasoned marketing professional with extensive experience in brand management, event planning, and customer engagement. With a strong background in logistics and international trade, he has successfully represented numerous brands and organizations in various campaigns and marketing activations. He has also developed expertise in project management, business intelligence, and cost planning, having worked for top companies such as HSBC, Electrolux, and ExxonMobil. Yuri holds a Bachelor of Business Administration degree from Kent Institute Australia and has completed advanced diplomas in Leadership and Management and Project Management from Pacific Training Group and Australian Institute of Professional Education Pty Ltd, respectively.

Experience

    • Account Manager
      • Nov 2021 - Mar 2023
      • Sydney

      Contributed significantly to the successful introduction of the Polestar car brand to the Australian market through effective marketing activations, leading to the Polestar 2 becoming the third best-selling EV in Australia.Acquired extensive technical knowledge on various aspects such as electrical and mechanical components, enabling me to engage with the audience as a product expert, with the guidance of talented trainers.Guided diverse teams with cultural sensitivity, who brought a range of perspectives and experiences to the table, delivering exceptional results. Interacted directly with customers to clarify product information and deliver persuasive sales pitches, resulting in above-average customer satisfaction ratings that surpassed the global standard for Polestar.Successfully led roadshows in Melbourne, Adelaide, and Canberra to expand the brand nationally, which would not have been possible without the hard work and dedication of my team.

  • Polite Promotions
    • Sydney, Australia
    • Brand ambassador, Team leader and Event manager
      • Jan 2015 - Jul 2021
      • Sydney, Australia

      Represented over two hundred local and international brands (The economist, Woolworths, Telstra, Commonwealth, Samsung, Optus, etc.) in different kinds of campaigns and marketing activations. Roles and responsibilities varied according to the objective of each project, but normally consisted of customer engagement and support, delivering key messages, supervising teams, and attaining KPIs / targeted results.Represented government projects and initiatives such as the South east light rail and Sydney metro as a community engagement consultant, working as a frontline contact by engaging with customers, clarifying questions, liaising, and reporting to responsible officers to ensure the best customer service experience was offered. Experienced in event Management with full control and responsibility of the staffing, marketing, budgeting, and scheduling procedures, including recruitment and selection.

  • HSBC
    • Curitiba
    • Project Officer
      • Apr 2013 - Nov 2014
      • Curitiba

      Responsibilities:• Conducted projects for cost planning, IT operations and Business Intelligence• Accountable to respond to all inquiries regarding the new Billing tool and its standards as well as aiding the migration of the companies’ local database to offshore parties

  • Electrolux
    • Curitiba Area, Brazil
    • Sales Operations Analyst
      • Jul 2012 - Apr 2013
      • Curitiba Area, Brazil

      Responsibilities: • Supplied the company’s strategic customer portfolio (monthly purchase orders superior than 50k pieces and 5MM USD)• Organised customers’ cargos: hiring vehicles heeding capacity, routes covered, and costs • Coordinated the outbound logistic team: picking, preparing, loading and clearance after billing.

    • International Trade Analyst
      • Jan 2011 - May 2012
      • Curitiba Area, Brazil

      Responsibilities: • Controlled industrial distributors’ accounts by receiving, placing and following up orders, quotations and consumption forecasts (SAP) International trade premises, bridging and in constant liaison with suppliers, freight forwarders and customers.• Accountable to run reports for upper management

  • ExxonMobil
    • Curitiba Area, Brazil
    • Management Trainee / Dedicated customer professional
      • Jan 2008 - Apr 2010
      • Curitiba Area, Brazil

      Responsibilities: • Developed tools to control and assist with internal demands of the Customer service area. • General Administration duties including data entry, preparation of management reports and updated internal databasesKey achievement: • Developed an excel macro that automated the composition of an also original metric report to assist 50 workers with their pending issues. Then, reported the findings to all offices which spanned over 6 different countries (covering all Latin America) to assist with solution based problem solving

Education

  • 2017 - 2017
    Kent Institute Australia
    Bachelor of Business Administration - BBA, Marketing
  • 2016 - 2017
    Pacific Training Group
    Advanced diploma, Leadership and management
  • 2015 - 2016
    Australian Institute of Professional Education Pty Ltd
    Diploma of Project management, Project Management
  • 2006 - 2009
    FAE Centro Universitário
    Bachelor, Business Management

Suggested Services

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Industry Focus. “Events Services”

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