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Yuling Hsu is a seasoned marketing professional with 10+ years of experience in managing online membership, marketing strategies, and digital advertising. She holds a Master's degree in Institute of Business and Management from Lunghwa University of Science and Technology. With expertise in marketing, public relations, and strategic alliance, Yuling has worked for various companies in Taiwan, including South East Travel Service Co.,Ltd, Taipei Computer Association, and JWI Marketing Co., Ltd.

Experience

    • Marketing Acting Chief
      • Jun 2014 - Present
      • Taipei City

      1. Management and maintenance of the online membership, providing marketing strategies for online campaigns.2. Create and management E-mail marketing, increase customer orders and visits.3. Strategic alliance or media operations from different business sectors/ fields.4. Planning marketing strategies for online campaigns and digital advertising budgeted, performance analysis.

    • Senior Marketing Specialist
      • Jun 2012 - Jun 2014
      • Taipei City

      1. Management and maintenance of the computer exhibits, providing marketing strategies for online/offline campaigns ,increase customer visits.2. Planning ads strategies for digital, print and outside media.3. Publicity Sponsorship Planning and Execution.4. Strategic alliance from different business sectors/fields.5. Press release writing and publishing, media buying and monitoring, establish and maintain media relations.

    • Marketing Planning Specialist
      • May 2011 - Feb 2012
      • Taipei City

      1. Tender project budgeted estimation and progress control.2. Create and management project marketing strategies for digital,print and outside media3. Customer communication and maintenance relationship.4. Press release writing and publishing, media buying and monitoring, establish and maintain media relations.5. Integrated marketing planning and press conference implementation.

    • Senior Marketing Specialist
      • Oct 2005 - Apr 2011
      • Taipei City

      1. Responsible for Tender project such as media marketing, perform tour seminars, and promotional products plan. Also contains customer and maintenance relationship.2. Tender project budgeted estimation and progress control.

Education

  • 2003 - 2005
    Lunghwa University of Science and Technology
    Master's degree, Institute of Business and Management

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