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Bio

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Yujia Zhai is a seasoned marketing professional with 10+ years of experience in managing social media, creating content, and analyzing market trends. She has a Master's degree in Marketing from the University of Birmingham and a Bachelor's degree in Business English from Guangdong Foreign Languages University.

Experience

  • GOM Metrology
    • Shanghai, China
    • Marketing Executive
      • Feb 2021 - Present
      • Shanghai, China

      - Operating company’s Chinese social media, mainly WeChat by planing content calendar, creating content and engaging the audiences and etc,- Doing graphic design, generating marketing materials such as videos and other graphic materials using software as Photoshop, Premium, InDesign from Adobe,- Communicating/reporting to the headquarter in Germany on weekly basis regarding any marketing issues,- Translating marketing materials from headquarter in Germany from English to Chinese - Assisting/attending exhibitions to expand connections for company and to ensure the exhibition operate smoothly

  • 深圳航空
    • Shenzhen, Guangdong, China
    • Revenue Management
      • Jul 2019 - Feb 2021
      • Shenzhen, Guangdong, China

      - Maximising the company’s revenue by adjusting the ticket fare according to the demand of the market. The revenue from the flights that I am in charge of has increased 15% for 3 months in a row, deemed top 3 most profitable flights in the department that I work for.- Analysing operating statistics, including comparing statistics of other major competitors in the aviation industry to set a strategic plan of revenue management. - Contacting and communicating with competitors in the same industry to maintain the current flight pricing to maximise the industry’s revenue overall.

    • Project Assistant
      • Oct 2018 - Jun 2019
      • Beijing, China

      - Contacted local liaisons, solved any problems occurred during the project to ensure smooth operation.- Translated/Interpreted for FECC ministry officials during the opening ceremony and the closing ceremony.- Provided assistance when needed during the visits of foreign delegations.

  • Dolce la Dolce
    • Birmingham, England, United Kingdom
    • Digital Marketing Assistant
      • Dec 2017 - May 2018
      • Birmingham, England, United Kingdom

      - Managed, planned and produced the content for the company’s social media including Instagram, Facebook and etc.- Shot pictures and made videos of company’s products for social media and edited them with Photoshop and Finalcut Pro.- Attended food trade show with the company owner in Birmingham, the U.K.. Helped the company owner network with vital business contacts and conducted other administration work.

  • 安利中国
    • (China) guangzhuo
    • Marketing Internship
      • Nov 2016 - Jan 2017
      • (China) guangzhuo

      - Presented reports to marketing manager on competitive products analysis and competitive products’ promotion campaign analysis - Contacted the advertisement company to design for the new products’ package - Conducted daily administration tasks

  • Bulgari
    • china shenzhen shanghai
    • Retail-Assistant
      • Jul 2016 - Aug 2016
      • china shenzhen shanghai

      - Achieved sales of around 7000 pounds a month and assisted colleagues to accomplish their sales.- Conducted daily retailing administration tasks- Presented a report on Bulgari summer internship program to Bulgari regional managers at the Bulgari headquarter based in Shanghai. The report included the potential problems in daily operations and suggestions.

  • 高露洁
    • china guangzhou
    • Sales Internship(part-time)
      • Sep 2015 - Nov 2015
      • china guangzhou

      - Visited many boutique owners in Guangzhou, analyzing their sales and persuading them to place orders from Colgate.

Education

  • 2017 - 2018
    University of Birmingham
    Master's degree, Marketing
  • 2013 - 2017
    广东外语外贸大学
    Bachelor's degree, Business English

Suggested Services

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Industry Focus. “Industrial Machinery Manufacturing”

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