Experience

• 

  Anantara Hotels, Resorts And Spas

  • Thailand
  • Hospitality
  • 700 & Above Employee

  • Digital Marketing & Communications Executive

    • Aug 2023 - Present
    • 马尔代夫

    Anantara Dhigu Maldives Resort, Anantara Veli Maldives Resort and Nalaldhu Private Island Maldives • Managed social media accounts for Instagram and Facebook, in charge of content creation and monitored comments and messages • Developed collaterals and marketing materials to promote resort products and services • Assisted in photography and videography, liaised closely with operational departments during shooting • Evaluated influencer collaboration requests, hosted influencer and media visits, monitored the impact of collaborations • Wrote and edited text for PPC and social media ads, monitored SEO/SEM with agencies on weekly basis • Conducted site inspections for media and travel agents as per request • Managed brand websites and ensured all the content was updated and accurate • Managed Anantara APP and ensured the timely update of information • Collaborated with PR agencies to establish and maintain media and influencer relationships • Maintained media kits and image/video library for marketing and sales related use

• 

  CIFI Group

  • Real Estate
  • 200 - 300 Employee

  • Marketing Executive

    • Jul 2022 - Jan 2023

  • Management Trainee in Marketing

    • May 2021 - Jul 2022

    A listed company in the commercial real estate industry (shopping malls) - Marketing Campaigns Running: Developed 3 nationwide integrated marketing campaigns, with 15% sales growth YoY - Branding Strategy Planning: Developed annual marketing and communication strategy, sticked closely with new trend in commercial real estate - Event Organization: Responsible for 4 shopping-mall opening events, set-up and coordinated all rundown and production schedule - Business Analysis: Provided performance analysis reports monthly of 11 shopping-malls, including Traffic, CRM, Sales, Forecast performances and Benchmarks with competitors to improve the campaign effectiveness - Budget Management: Budgeted annual marketing campaigns, regularly tracked actual expenses and forecasted remaining spend, guaranteed ROI & EIBTDA - Digital Marketing: Assisted social media posts on RED, WeChat, TikTok to max brand exposure, total subscribers increased by 32% within 1 year

• 

  Nielsen

  • United States
  • Technology, Information and Media
  • 700 & Above Employee

  • Market Research & Data Analysis

    • May 2020 - Aug 2020
    • Shanghai, China

    Alibaba Project A project cooperated with Alibaba Group to develop a white paper regarding the financial literacy of different segments in China - Market Research: Performed extensive market research (qualitative & quantitative) in financial literacy (Budgeting, Investing, Borrowing, Credit Risk Management) - Data visualization: used Excel & Tableau to break down the data and present the core conclusions

• 

  Kearney

  • United States
  • Business Consulting and Services
  • 700 & Above Employee

  • Assistant Consultant

    • Jan 2020 - May 2020

    Post-epidemic Project A project analyzed how the Covid impacts China’s retail industry and identified 4 post-epidemic trends in the future - Desk Research: Carried out desk research, gathered and analyzed information to develop recommendations - Report Translation: Responsible for report translation and publishing in overseas websites, guaranteed the faithfulness and expressiveness to the original article

• 

  Gucci

  • Italy
  • Retail Luxury Goods and Jewelry
  • 700 & Above Employee

  • Marketing Communication Assistant

    • Nov 2017 - Jan 2018

    - Public Communication: Sorted out information of new collections from HQ and translated 3 press releases - PR management: Responsible for daily media monitoring and made 6 clipping reports; kept close contact with influencers and business partners - Sample Arrangement: Arranged sample delivery and monitored the arrival status of sample in a daily basis

• 

  Abbott

  • Marketing Assistant

    • Aug 2017 - Nov 2017

    - KOL Campaign: Participated in the KOL campaign of Abbott organic milk powder, found matching points to make sure the KOL signifies the brand voice - Copywriting: Cooperated with agencies and e-commerce department to develop the ad copy for the Double 11 Tmall shopping carnival - Order Tracking: Responsible for more than 30 PO/PR applications, followed up the approval and payment process