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Youngsoo Cho profile image

Youngsoo Cho

Marketing Director at <span class="not-italic font-text_font lg:text-[18px] text-[16px] font-bold claimed">CCHP</span>
Intro Book
Seasoned marketing expert with 20+ years of experience in integrated marketing and digital marketing.
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Location
San Francisco, California, United Sta...
Skills
  • Integrated Marketing
  • Direct Marketing
  • Digital Marketing
  • Marketing Strategy
  • Media Planning
  • Show all
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Bio

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Youngsoo Cho is a seasoned marketing expert with 20+ years of experience in integrated marketing, digital marketing, and strategy. He has led successful marketing efforts for various clients, including Blue Shield of California and AARP, and has a proven track record of increasing memberships and enrollments. With expertise in marketing strategy, media planning, and segmentation, Youngsoo has a deep understanding of the marketing landscape. He holds a Bachelor of Science degree in Marketing from the University of Northern Colorado.

Experience

  • CCHP
    • Marketing Director
      • 2012 - Present

      Led the development and implementation of all marketing activities that increased memberships in Medicare, Individual &amp; Family, and Employer Group plans. • Created and executed multi-year, multi-channel, strategic marketing plan for California’s Affordable Care Act (ACA) marketplace integrati...

  • EcoMotion
    • Senior Marketing Consultant
      • 2011 - Present
  • Rauxa Direct
    • Account Director
      • 2009 - 2011

      Client: Blue Shield of California

  • HeadQuarters Advertising
    • VP, Account Director
      • 2003 - 2009

      Clients Led: AARP, Comcast, Kool Smiles, GE Wellness, Monterey Bay Aquarium, PG&E, SF Giants, UnitedHealth Group.

  • C Partners
    • VP, Communications Strategy
      • 1999 - 2003

      Clients Serviced: ABD Insurance, Harris Telecom, Haws Corp., Jackson Rancheria Casino, McGraw Insurance, Oakland Raiders, Portola Dimensional Systems

  • TRP Media, Inc
    • Partner, Media Director
      • 1994 - 1999

      Clients Served: Apple Computers, Lufthansa Airlines, Oral-B Laboratories, Ortho Lawn & Garden

  • Dailey & Associates
    • Account Supervisor
      • 1993 - 1994

      Successfully positioned Asiana as “The airline of modern Asia”

  • McCann Erickson
    • Media Supervisor
      • 1988 - 1993

      Clients Managed: Asic Shoes, Chrysler Corporation, Del Monte Foods, Fireman’s Fund Insurance, Nestlé Beverage, Rockwell International

Education

  • University of Northern Colorado

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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