Experience

• 

  Content Iq By Perion

  • United States
  • Technology, Information and Internet
  • 1 - 100 Employee

  • Senior Media Buyer

    • Jun 2023 - Present
    • Holon, Tel Aviv District, Israel

• 

  Numbers-Talk Marketing Agency

  • Tel Aviv District, Israel

  • Owner - Self Employed

    • May 2022 - Present
    • Tel Aviv District, Israel

    As a sole proprietor of an agency, I assumed responsibility for various tasks including customer acquisition, supplier recruitment, devising client strategies, crafting media plans, and overseeing the creation of digital assets and creative content. Additionally, I successfully launched campaigns and monitored monthly KPIs to ensure continued performance growth.

• 

  Dsay Interactive

  • Advertising Services
  • 1 - 100 Employee

  • Head of Programmatic Media

    • Jun 2020 - Apr 2022
    • Tel Aviv District, Israel

    • Managed 20+ clients simultaneously across multiple platforms, optimizing marketing efforts to achieve desired business goals and KPIs. • Mentored and led a team of 4-5 campaign managers. • Led and collaborated with company clients on budgets, campaigns, and creative performance, managing monthly budgets exceeding $500K.

• 

  Imgn Media

  • United States
  • Media Production
  • 1 - 100 Employee

  • Performance Marketing Team Leader

    • Aug 2019 - Mar 2020
    • Tel Aviv Area, Israel

    • Developed best practices methodologies for scaling monthly media budgets on social platforms, resulting in monthly spending over $300K while maintaining a margin of 15% and higher. • Recruited and managed a team of 3 media buyers, setting individual and group targets and success goals. • Led strategy and execution of global paid marketing channels.

• 

  Union Media Israel Ltd.

  • Israel
  • Advertising Services
  • 1 - 100 Employee

  • Programmatic Team Leader

    • Jul 2018 - Aug 2019

    • Managed a team of 4 campaign managers, providing guidance and skills development while achieving campaign goals and targets. • Managed large-scale budgets for major clients (exceeding $750K monthly budgets). • Collaborated with client creative and strategy teams.

  • BI & Analytics specialist

    • Jul 2017 - Jun 2018

    • Developed methodologies and best practices for data & analysis workflows using platforms such as Google Analytics, DCM, GTM, and more. • In charge of measurement and research of user behavior in customer websites, apps, and other platforms. • Presenting strategy insights in front of clients and internal teams. • Transforming data to business insights. • Implementing 3rd party data solutions (salesforce, datorama)

  • Programmatic Campaign Manager

    • Jul 2016 - Jun 2017

    Managed campaign success, worked on various campaigns objectives and strategies, gained skills on many media buying & analyzing platforms such as: * Google Ads * Facebook Ads * Display & Video 360 (DBM) * Campaing Manager (DCM) * Google Analytics * Outbrain * Taboola * Video platforms

• 

  Pigment Creative House

  • Israel
  • Graphic Design
  • 1 - 100 Employee

  • Campaign Manager

    • Dec 2015 - Jul 2016

    Junior campaign manager - programmatic campaign advertising for various clients by using google adwords, facebook power editor , taboola, google tag manager and analytics platforms.