Okay, let’s tackle this. So Yolanda has 34 years of experience as a floral designer, which is impressive. However, her role is more focused on event management and floral design rather than software development or technical expertise. Considering her experience and skills, she might charge a lower rate compared to technical professionals. Looking at the market, event managers and floral designers with similar experience can charge around $50-$100 per hour. However, this rate is quite low, and I would expect someone with her experience to charge more. Let’s consider the industry standards for event managers and floral designers. They can charge around $75-$150 per hour. Given her 34 years of experience, I would estimate her hourly rate to be around $75, considering she is not a technical expert but rather a skilled event manager and floral designer.