Experience

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  Kingfluencers

  • Switzerland
  • Advertising Services
  • 1 - 100 Employee

  • Chief Executive Officer DACH

    • Dec 2022 - Present

  • Co-Chief Executive Officer

    • Jul 2021 - Dec 2022

    #BeyondInfluence #BeyondStorytellingTaking Switzerland’s leading social influence agency to even higher heights. We combine the best of social media, real people, authenticity and creative storytelling to make our clients message rise above the noise and generate more love for their brand.Our holistic approach combines turnkey social media, influencer marketing and performance marketing services. From strategy to creative ideation, daily operations and campaigns management, our amazing team of experts have got you covered.

  • Chief Growth and Marketing Officer

    • Jun 2020 - Sep 2021

    The relationship between a brand and a consumer is much like a delicate love story … We are your matchmakers, here to help you write your brand's story together and make it better, bigger, and more successful over time with the help our team of specialists and a huge community of super talented and trusted storytellers and content creators. We are brand love instigators who harvest the power of social influence by bringing the best of social media, people, trust and creativity to our clients in order to boost their brand's success on multiple levels. As a full service agency powered by our own powerful campaign management platform we are your ideal partner on the strategic, creative and tactical implementation level.

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  the holistic marketer - thm

  • Zürich Area, Switzerland

  • Founder and Principal Senior Change Agent for Ambitious brands

    • Sep 2019 - Dec 2020
    • Zürich Area, Switzerland

    Changing the DNA of marketing ...The Holistic Marketer (thm) is comprised of diverse and highly-skilled, extraordinary professionals with me in the lead. This forward-looking collective includes creative branding wizards, tech-savvy content writers, digital marketing masterminds, marketing automation gurus, and more.I provide strategic, tactical, and branding advice and implement that advice seamlessly in order to deliver real change to how companies do marketing and achieve their (growth) goals. My holistic approach has the power to genuinely transform how marketing departments operate and deliver superior results.As the principal change agent and strategist at thm, I make sure all marketing disciplines are closely connected, optimised, and working in perfect sync. In my central role, I ensure optimal resource structure as well as close alignment of marketing to all other departments within the organization. PROJECTS I have been leading recently / companies I have been engaged by:- Anonymous (professional design services and online technology, interior design and e-commerce): Set up the entire marketing department including visual rebranding and positioning and go-to-market strategy + tactics to conquer the European market and the UK.- CONNECTIV.AE (multi-sensory communications solutions - technology): Complete rebranding, repositioning and building of the entire marketing department, strategy and tactical plan as well as systems and processes.- RCD.AE (Retail consulting and design - Professional services): Complete rebranding, repositioning and building of the entire marketing department, strategy and tactical plan as well as systems and processes.- NANOS - www.nanos.ai (Martech): Building an entire marketing team and structure from zero and setting the marketing and lead generation strategy and tactics as well defining and setting up processes procedures and systems to implement the strategy and tactics. Innovation roadmap. Visual rebranding.

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  Nanos - instant marketing

  • Zürich, Canton of Zürich, Switzerland

  • Chief Marketing Officer (freelance)

    • Sep 2019 - Apr 2020
    • Zürich, Canton of Zürich, Switzerland

    Freelance interim CMO - Helping this great company become even greater ;)

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  Vetstoria

  • Global Branding & Marketing Director

    • Nov 2018 - Sep 2019

    B2B with some B2C elements (Although essentially a B2B business, part of target audience is to be approached in B2C style in order to 'connect').SaaS software solutions producer / provider.Responsible for the global branding and setting up the marketing strategy, tactics and team - establishing a growth marketing approach for short, medium and long term growth. Rebranded the company, provided entirely new visual and brand identity, re-positioning of the company and brand, creating and implementing the; marketing department, marketing team and marketing and buss. dev. strategies and tactics.Leading the marketing team.

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  RMG Networks

  • London, United Kingdom

  • Marketing & Strategy Director - EMEA

    • Jul 2016 - Oct 2018
    • London, United Kingdom

    B2B.Technology provider: Digital Signage software & hardware / Mobile apps developmentp / IoT / SaaS / Professional consultant, design and project management services.Role:- Develop and implement corporate, marketing and business development strategies- Brand management & overall brand positioning – including l powerful storytelling - Strategic (new) business development- Create and launch / go-to-market of new or improved brands, products and services- In- and outbound lead generation across all possible media, channels and marketing disciplines- Account Based Marketing focused on attracting and developing target key client accounts- Market research and generating valuable market insights as basis for strategy formulation and testing- Provide strategic and tactical innovation advise bases on experience and research - Create and manage portfolio of products, solution and corporate innovation roadmap - Sales enablement strategies and tactics – developing and managing enterprise sales enablement kits- Managing all marketing disciplines, including: digital marketing, PR, social media & social selling, events, content creation, sales enablement, sales collateral - Help manage strategic, commercial and technology partnerships- Manage media relations and service provider contracts- Project manager of key marketing / strategic initiatives - Manage large events and trade shows- Managing the marketing team as well as specialists, agencies and freelancers - Manage EMEA budgets Achievements:- In 18 months the sales funnel has grown over 250% with large new clients and opportunities- Developed and launched new core products- Planned and executed the go-to-market of key new products and solutions + launched value propositions into new sectors and verticals such as retail- Developed our EMEA partnership strategy, growing our portfolio of partners

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  Philips

  • Brussels Area, Belgium

  • Sr. Marketing Manager Benelux - professional lighting

    • Aug 2015 - Jul 2016
    • Brussels Area, Belgium

    B2B.Innovative High Tech Lighting Solutions: focused on smart lighting solutions such as connected lighting. LED, IoT, sensors, beacons, mobile apps, smart IT networks, drivers, software and hardware, LaaS, Light as a service, liFi.- Strategy & Marketing Management- Develop & Implement marketing strategy and marketing plan (direct clients + channel marketing)- Manage marketing team - team of specialists each with their own focus (CRM, digital, PR, events, campaign mgmt,...)- Initiate and coordinate marketing activities needed to achieve goals. Responsible for the creation and implementation of multi-faceted integrated marketing programs and campaigns using all possible elements of the marketing mix across offline, digital & mobile channels.- Key person and spider-in-the-web who guarantees optimal collaboration between marketing, marcom, product management and sales- End responsible for collection, analysis and conclusions on competitor, market and customer information- Support product marketing managers in innovations and new proposition development for the markets - Strategic business development- Analyze (unspoken) customer needs and develop new innovative system and service propositions to ensure a leading market position of Philips Lighting- Strategic stakeholder management, both internal and external- Product marketing- Training and internal communication of / towards sales teams- Represent Philips Lighting (in the segment) in stakeholder meetings, events and presentations- Grow and manage partner network and partner strategysuccessfully created new markets and demand for Philips’ innovative new innovative lighting solutions. Through targeted marketing, account based marketing and key account management initiatives we managed to grow the business with existing clients as well as attract new key client accounts.

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  CONECTA Brazil

  • São Paulo Area, Brazil

  • Marketing, Innovation & New Business Development Manager - LATAM (continuation of previous role)

    • Mar 2011 - Jun 2015
    • São Paulo Area, Brazil

    B2B / B2C Hybrid Role - 60% B2B, 40% B2C.CONTINUATION OF PREVIOUS ROLE: CONECTA is a joint venture between iVOX & IBOPE Inteligência Brazil.Responsibilities:- Create business, strategy and business plan + implement the plan in Brasil.- Defining the medium and long term strategy for the company. Including innovations and partnerships.- General set up of the company (including legal matters and creation of a team).- Marketing & communication manager (responsible for creation of the brand, logo, websites, marketing planning, strategy, etc.).-> Strong focus on DIGITAL MARKETING. Multi-channel approach incl. social media. >>> B2B: towards existing and potential clients>>> B2C: creation, maintenance and management of large online market research communities and ecommerce incentive stores.-> End responsible for all client service matters (B2C and B2B) & CRM - Responsible for the creation, management and growth of large market research consumer communities. Established a community of over 200.000 registered users / members in 2.5 years. - Responsible for the creation and implementation of multi-faceted integrated (B2C and B2B) marketing programs and campaigns using all possible elements of the marketing mix across offline, digital & mobile channels.- Brand and product manager / owner- Business development & innovation manager, including: -> Creation of new technology platforms – project owner.-> Marketing: creating and marketing new products and services - and go to market strategy. -> Evangelize online data collection and market research methods in Brasil and within IBOPE-> Create market for new and innovative research and marketing tools.- Responsible for partnerships (media, commercial, strategic, technology)- International liaison between Brazilian and foreign stakeholders and shareholders.- Sales and strategic key account manager (in the beginning).- Consultant on market research projects (especially for strategic clients).

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  iVOX

  • Brussels Area, Belgium

  • Marketing & New International Business Development Manager - LATAM

    • Oct 2010 - Mar 2012
    • Brussels Area, Belgium

    B2B.Hired by iVOX (www.ivox.be) to be responsible for the international business development of the company - see next role @CONECTA.=> Finding international opportunities outside of Europe=> Map & evaluate international opportunities => Developing strategy and tactical plan=> Develop business plan=> Go to market strategy=> Setting up partnershipsAfter investigating opportunities I created a business plan to expand internationally to Brazil. In order to do so we created a joint venture with IBOPE, a Brazilian market research giant, to set up a Brazilian online data collection company called CONECTAí (www.conecta-i.com).After approval from the boards of directors I moved to Brazil March 2011 as business development and marketing manager of CONECTA, responsible for following areas: SEE NEXT JOB POSITION @ CONECTA.

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  Luminus - Via Onetowin Consulting

  • Brussels Area, Belgium

  • Business Analyst

    • Apr 2010 - Sep 2010
    • Brussels Area, Belgium

    CONSULTING PROJECT:-Quality Control of business reporting-Define reporting needs together with the business-Manage technical team responsible for creating reporting using specialized software-Plan new reporting development or improvements to existing ones together with business and technical team-Test coherence and logic of existing and new reporting-Reporting & Analysis of business performance-Requirements capturing & documentation-Initiating and development of new dashboards &

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  BNP Paribas

  • Project Manager - Business Analyst

    • Apr 2010 - Sep 2010

    CONSULTING PROJECT:Project Management for implementation of new Security Model at Fortis (Priority project) VIA ONETOWIN CONSULTING- Define Business model for set up of security model- Negotiate terms with department managers and all stakeholders- Fine-tune models- Manage progress and implementation / project owner and manager- Manage IT resources dedicated to the project

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  onetowin

  • Montreal, Canada Area

  • International project manager & New Business Set Up Lead (CANADA)

    • Feb 2009 - Apr 2010
    • Montreal, Canada Area

    B2B.International project Manager / business developper onetowin CanadaCo-Responsible for the set up of new company in Montreal, Canada, for a Belgian consulting company specialized in business process management and project management consulting. Mainly responsible for business development, company set up and marketing: Marketing / communications / business plan and financial business planning / client prospection / liaison with Belgian and foreign investors – investor relations management / consultant on client projects / hiring of team members and consultants (from scanning CV to decisions on who to hire) / partnerships (commercial, strategic, as well as with public organizations and government) / day-to-day business management.Coordinated and managed operations in various other domains: Sales processes and support / HR (including setting up processes and roles and responsibilities - RACI) / Finance (e.g. financial projections and business plan creation)Main liaison between Belgian HQ
 / Official organizations such as Montréal International / Canadian investors and Business partnersAlso working in client assignments in parallel as project manager & business analyst.EXAMPLE:Client: Think Thank (Canada)Timeline: Jun ’09 – Jul ‘09Function: Business AnalystProject: Business and functional analysis for new web-based (multimedia) marketing and interactive community platform to be developed

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  The House of Marketing

  • Antwerp Area, Belgium

  • Strategic Marketing Consultant

    • Jul 2007 - Dec 2008
    • Antwerp Area, Belgium

    B2B / B2C hybrid role, mostly B2B.As a strategy and marketing consultant I undertook very challenging consulting jobs for a wide variety of companies in different sectors. I always worked on the most high level strategic projects as that was my strongest point. The challenge was always to learn very fast about the business of the client and find the right insights in the most efficient and smart way in order to guarantee an outcome that would help the client build and maintain sustainable growth and (new) business success. See below a list of projects on which I worked. Projects done @ THOM:* Managing an IT implementation & change management project at major media company* Developing marketing analysis & planning tools for an IT company active in the financial industry* European wide-business case writing & pricing strategy for a new product launch by a company in the medical equipment sector* Determining commercial 5 year & long term strategy for large distribution company* Giving theory classes & workshops about visibility & category management in shops for Belgian association of pharmacists* Go-to-market analysis of new service-pack offer for company in the social services sector: Determining new potential services, market assessment + pricing

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  Recticel Insulation

  • Gent Area, Belgium

  • in company project - Consultant – trainee

    • Apr 2007 - Jul 2007
    • Gent Area, Belgium

    Business development analyst – Trainee The key goals of this assignment was to investigate the potential and net strategic and financial impact of constructing a new production plant for poly-urethane insulation products in Central and Eastern Europe, including making a final recommendation on whether or not to build the plant and in which country. This constituted an A to Z project involving a large set of deliverables;I worked together with 1 partner to provide a complete study and final report with data-based recommendations and investment plan + business plan.

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  Magnus business gifts

  • Prospector / sales (student job)

    • Jun 2005 - Sep 2006

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  Campina

  • Merchandiser (student job)

    • Aug 2004 - Sep 2006