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Yichin Lee profile image

Yichin Lee

Marketing Communication Manager at Porsche Taiwan Motors Ltd.
Intro Book
Seasoned marketing professional with expertise in online marketing and business development.
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Location
Taiwan, TW
Languages
  • English Full professional proficiency
  • Spanish Professional working proficiency
  • Chinese Native or bilingual proficiency
  • Japanese Elementary proficiency
  • Taiwanese Native or bilingual proficiency
Skills
  • Online Marketing
  • Small Business Online Marketing
  • Product Marketing
  • Manage Client Relationships
  • Marketing Strategy
  • Show all
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Bio

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Topline AI
Yichin Lee is a seasoned marketing professional with expertise in online marketing, product marketing, and business development. With a Master's degree in International Business and Trade Management, he has worked with top companies such as Porsche Taiwan Motors Ltd., Mediabrands, Emirates, and Fubon Financial Holding Co., Ltd. He has also completed various certifications in marketing, including the Google AdWords Certificate and the HubSpot Inbound Certification.

Credentials

  • Metaverse and NFTs for Marketing
    LinkedIn
    Apr, 2022
    - Apr, 2026
  • What Business Leaders Need to Know about Web3 (+ Metaverse)
    LinkedIn
    Apr, 2022
    - Apr, 2026
  • The 10 Essentials of Influence and Persuasion
    LinkedIn
    Mar, 2022
    - Apr, 2026
  • Mini MBA in Brand Managme
    Marketing Week Mini MBA with Mark Ritson
    Sep, 2020
    - Apr, 2026
  • Become a Manager
    LinkedIn
    Apr, 2020
    - Apr, 2026
  • Brand and Marketing Integration
    LinkedIn
    Apr, 2020
    - Apr, 2026
  • Strategic Thinking
    LinkedIn
    Apr, 2020
    - Apr, 2026
  • Advertising on YouTube
    LinkedIn
    May, 2019
    - Apr, 2026
  • Jodi Glickman on Make 'Em Love You at Work
    LinkedIn
    May, 2019
    - Apr, 2026
  • Mentoring Others
    LinkedIn
    May, 2019
    - Apr, 2026
  • Building an Integrated Online Marketing Plan
    LinkedIn
    Apr, 2019
    - Apr, 2026
  • Data Visualization for Marketers
    LinkedIn
    Apr, 2019
    - Apr, 2026
  • Managing Office Politics
    LinkedIn
    Apr, 2019
    - Apr, 2026
  • Marketing Foundations: Integrated Marketing Strategies
    LinkedIn
    Apr, 2019
    - Apr, 2026
  • Google AdWords Certificate
    Google
    Jun, 2015
    - Apr, 2026
  • Google E-commerce Analytics Certificate
    Google
    Mar, 2015
    - Apr, 2026
  • Certificado de nivel intermedio de Castellano
    Escola Oficial d'Idiomes (Barcelona)
    Nov, 2014
    - Apr, 2026
  • Inbound Certification
    HubSpot
    Nov, 2015
    - Apr, 2026

Experience

  • Porsche Taiwan Motors Ltd.
    • Taipei, Taipei City, Taiwan
    • Marketing Communication Manager
      • Feb 2024 - Present
      • Taipei, Taipei City, Taiwan

  • Mediabrands
    • Taipei City, Taiwan
    • Business Director
      • Nov 2022 - Feb 2024
      • Taipei City, Taiwan

      Key Accounts: Dyson, Fidelity, Kenvue (former Johnson & Johnson), Patek Philippe and Landlease• Leading a team of 6 media experts to devise and implement agency’s innovative planning framework and best practices to match client’s business objectives. • Successfully growing clients’ direct sales % with ROI growing from 50 to above 200. • Managing relationship and being the first point of contact for existing key accounts or prospective clients. • Creating a new business strategy to develop new business pipeline and identifying growth opportunities for existing accounts. • Leading agency’s pitch process to secure prospective clients.

  • Emirates
    • United Arab Emirates
    • Airlines and Aviation
    • 700 & Above Employee
    • Media Manager
      • Sep 2020 - Nov 2022

      • Developing 10-market regional integrated media strategies for brand and tactical campaigns across various channels: TV, radio, press, DOOH, OOH, cinema, social, native, search, programmatic (display & online video). • Managing and maintaining strategic relationship and engagement framework with relevant media agency and key industry players, such as Google, META and Verizon. • Working with 4 cross-functional internal stakeholders to deliver regional innovation projects to drive revenue improvements and cost savings, campaign performance optimization.

    • Digital Marketing Manager - China / Far and South East Asia
      • Mar 2018 - Sep 2020

      • Leading and devising 13-market regional performance marketing strategies across different channels to achieve revenue target and new user acquisition. Channels include PPC, Display, Email, Social, Affiliate and onsite user journey. • Successfully on-boarded and launched campaigns on various local market media partners: China (Baidu, Sogou, Shenma, 360, programmatic partners (Unionpay, AdRich), Wechat), Japan (Yahoo Display Network, Line Travel) and Russia (Yandex, VK and OK), • Collaborating with cross-functional stakeholders to devise the media plan that address audience throughout marketing funnels and to ensure digital marketing strategies in line with commercial objectives and brand guideline. • Setting and managing 7-digits marketing budget and provide forecasts of revenues from online activities. • Working with internal Media team to manage the relationship with key players, from setting up cooperation framework, media objectives for full-funnel activities to industry training sessions• Team management: mentoring and managing a small team, including devising career development plan for the team members

    • Digital Marketing Specialist - Europe and Russia
      • Jun 2017 - Feb 2018

      • Devising regional digital marketing strategies across different channels - PPC, Display, Email, Social, Affiliate, onsite user journey. • Devising and leading channel strategies tailored to the market-specific digital landscape, such as Russia ( Yandex Search, Yandex Display Network, VK, OK). • Collaborating with cross-functional stakeholders to ensure digital marketing strategies both from performance and brand in line with the brand guideline. • Setting and managing 7-digits marketing budget and provide forecasts of revenues from online activities.

    • Digital Marketing Executive - Europe
      • Aug 2015 - May 2017

      • Executing 15-market regional digital marketing strategies across different channels - PPC, Display, Email, Social, Affiliate, onsite user journey. • Collaborating with cross-functional stakeholders to ensure digital marketing strategies both from performance and brand in line with the brand guideline. • Setting and managing 7-digits marketing budget and provide forecasts of revenues from online activities. • Executing Emirates App brand marketing from fostering partnership with premium brands, such as Apple.

  • TRANSMURAL BIOTECH
    • Barcelona
    • Marketing Business Development Manager
      • Feb 2014 - Jul 2015
      • Barcelona

      • Setting up marketing and business development team by recruiting a team of marketing/sales executives, devising branding strategies and guidelines, leads generation target and commercial strategies. • Designing and executing integrated marketing activities from PR, Events, Tradeshow, integrated media campaigns – participating in 3 tradeshows within a year (Nice, Barcelona and Dubai) and increase lead base by 150%. • Demonstrating customer-centric thought-leading approach by working with product development team to enhance product portfolio with on-ground and market insights. • Identifying business opportunities and prospect for new clients and partners, taking initiative develop China, UAE, Singapore and Malaysia markets. • KOL relationship management – identify KOLs in the industry and devise strategy to build relationship for the business

  • Fubon Financial Holding Co., Ltd. 富邦金控
    • Taipei, Taiwan
    • Financial Report Analyst
      • Jun 2011 - Jan 2012
      • Taipei, Taiwan

      • Performing analysis of industry trend, financial performance and customer insights and transform the data into actionable investment reports and marketing strategies for foreign investors • Ad-hoc translation of foreign investment reports into Chinese.

  • National Taiwan University
    • Taipei City, Taiwan
    • Event Marketing Specialist
      • Oct 2008 - May 2011
      • Taipei City, Taiwan

      • Working with the Director to set revenue targets and to identify the key events, prospect attendees and trade show. Successfully held an annual conferences with over 120 participants across the world, including industry and academic leaders, such as Morgan Stanely and Yale. • Planning and executing event communication strategy and objective, pre-and-post-show communication from PR, online/offline marketing and partnership with international financial institutions. • Setting budget for marketing activities and conference and ensure conference delivery is within budget• Negotiating and executing contracts with suppliers• Overseeing the event delivery to ensure the timeline and objective is met

  • thebigword
    • Beijing City, China
    • Campaign and Localization Project Manager
      • Jan 2008 - Sep 2008
      • Beijing City, China

      Key account: Ferrari• Being responsible for arranging all aspects of one project, including project consultation with clients and sales, risk assessment, quotation, planning project schedules, allocating internal and external resources, monitoring and controlling project process and keeping track of budgets• In order to manage clients’ needs and expectations, need to trouble shoot issues and to ensure all project- specific and guidelines are documented and maintained on an ongoing basis, and are available to all relevant stakeholders

  • Vision Communications
    • Harrogate, United Kingdom
    • Media Project Coordinator
      • Jun 2007 - Jan 2008
      • Harrogate, United Kingdom

      Key account: Tesco• Being responsible for arranging all aspects of one project, including project consultation with clients and sales, risk assessment, quotation, planning project schedules, allocating internal and external resources, monitoring and controlling project process and keeping track of budgets• In order to manage clients’ needs and expectations, need to trouble shoot issues and to ensure all project- specific and guidelines are documented and maintained on an ongoing basis, and are available to all relevant stakeholders.

Education

  • 2012 - 2014
    Universitat de Barcelona
    Master's degree, International Business and Trade Managemenet
  • 2006 - 2007
    University of Leeds
    Master's degree, Language Interpretation and Translation
  • 2001 - 2005
    National Kaohsiung Normal University
    Bachelor's degree, Teaching English as a Second or Foreign Language/ESL Language Instructor

Suggested Services

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Industry Focus. “Motor Vehicle Manufacturing”

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