Experience

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  Strategic Public Relations Group, Beijing

  • Senior Account Executive

    • Sep 2010 - Aug 2012

    Engaged in core working team for client Volkswagen and responsible for routine daily communications such as news monitoring and response suggestion, communications and maintenance of media relations, competitor analyze, as well as client communications. Worked as the main writer of quarterly and yearly PR result review report, monthly plan and event summary. Participated in developing news release, advertorials and features. Also played key role in media communication and arrangement and third-party management in events like New Generation Beetle China Launch, Volkswagen Conference in 2012 Beijing Auto Show and 2011 Guangzhou Auto Show, Volkswagen Scirocco R-Cup, etc.

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  5DS Motiongraphics & Design

  • Beijing City, China

  • Intern

    • Jun 2009 - May 2010
    • Beijing City, China

    Member of Visual Effect Team in the first half year, engaged in the originality of short films, action design, model structure, rigging, render, post-production process of filmmaking and television production, etc.; Worked in Client Team in the second half year, responsible for client communication, inter-team coordination and progress report; Involved in over 10 projects such as Publicity Film of Bank of Beijing, SONY New Products Publicity Film, etc.