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Yanna Kruse
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- Marketing
- Social Media Marketing
- Email Marketing
- Online Advertising
- Marketing Strategy
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Bio
Experience
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VP of Marketing
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Feb 1993 - Present
• Designed family friendly corporate brand for AEA Federal Credit Union, recognized by community for eleven years as Yuma’s Best Financial Institution.• Oversees corporate product/program development, packaging, positioning and promotion.• Developed Gen Y (Ucu) marketing program purchased by national credit union marketing company.• Requested public speaker at industry conferences.• Developed award winning Yuma Visa® Debit Card Series and Free Checking Pack programs.• Developed and launched complex web based applications: Join Online, Add-an-Account, Gift Shop. • Enhanced credit union member experience through development of UTrade, Uzoo, AUTO-bot, and Ucu.• Coordinated 16 cooperative credit union car sale events with area auto dealerships.• Administrated multiple marketing database systems used for campaign analysis, management dashboards, sales tracking, product development, and membership segmentation and analysis.• Recognized as a positive change-maker, appointed each year as a strategic planning team leader.
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Education
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State University of New York at Buffalo
Bachelor's degree, Communications
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Industry Focus. “Marketing and Advertising”
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