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Bio

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Yang Zhao is a seasoned graphic designer with 13+ years of experience in creating high-quality visual content for various industries. He has designed templates, publications, and marketing materials, and has won several awards for his work. Yang has worked in Canada and China, and has expertise in graphic design, digital publishing, and branding.

Experience

  • C.D. Howe Institute
    • Toronto, Canada Area
    • Senior Graphic Designer
      • Dec 2010 - Present
      • Toronto, Canada Area

      2018-Present/Senior Graphic Designer• I have designed all the templates for the company, including: Word letters, PowerPoint presentations, and email signatures. Send quarterly branding reminders to employees, ensure and protect the company’s brand identity in internal and external communications.• As part of the company’s digital strategy, I create daily “Intelligence Memo” publications, more than 200 per year. Also provide HTML files and images for launching digital publishing on the website and produce weekly “Graphic Intelligence Figures”.• I conducted internal training sessions for team members on publication production process, covering topics such as design principles, software tools, and quality standards.• I designed – “The Consequences of the Bank of Canada’s Ballooned Balance Sheet” – a book that won the 2023 Doug Purvis Memorial Prize.2014-2017/Graphic Designer• I worked closely with the events specialist, creating designs from initial concept development, photo research to final implementation of marketing materials, such as: invitations, sponsor boards, brochures, banners, and events’ booklets.• I created innovative design pieces to support strategies for communication, membership and sponsorships. Delivered a broad range of high-quality design projects, including: Annual Report, Report on Giving, Pitch Book, etc.2010-2014/Desktop and Production Assistant• I directly worked with the VP, media and editor, producing high-quality and quantity research books. I met the deadlines and quality standards of the publications, and received positive feedback from the authors and readers.• I designed – the book “Toward Improving Canada’s Skilled Immigration Policy: An Evaluation Approach” – won the 2012 Doug Purvis Memorial Prize.• I co-worked for the new logo release and created aspects of multiple projects, such as: stationery, company’s form, and website innovation.

    • Summer Intern
      • Jul 2010 - Aug 2010
      • Toronto, Canada Area

      • I redesigned technical brochures, including preparation of layouts, design treatment and typefaces.• I accomplished marketing collateral, such as flyers and posters, for healthcare industry conferences.• I utilized Joomla and WordPress to build or maintain the company’s website.

    • Culture & Brand Supervisor
      • Jul 2002 - Aug 2006
      • Beijing, China

      • I delivered a broad range of high-quality design projects, including: brochures, flyers, conference materials and posters.• I co-designed the company’s website and was responsible for loading information and maintenance. Increased the website traffic and engagement by 30%.• I designed and produced monthly newsletters of the corporation to improve workplace communications that displayed relevant information to all staff. Received positive feedback from the management and employees for the newsletters.

    • Advertising Supervisor
      • Jul 2000 - Feb 2002
      • Beijing, China

      • I created designs from concept development to final implementation of advertising for laptop productions. Designed and delivered print and digital ads, such as: magazines, newspapers, billboards, banners, and websites. I increased the sales of the laptop productions by 20%.• I integrated with the marketing team to assist trade shows such as COMDEX exhibition. Designed and set up the booth display, prepared the promotional materials, and interacted with the visitors.• I collaborated with the PR team to support PR events such as issuing shares in stock market.

Education

  • 2008 - 2010
    Seneca College of Applied Arts and Technology
    Advanced Diploma with Honors, Graphic Design
  • 1995 - 1999
    Capital Normal University
    Bachelor of Art, Fine Art
  • 2018 - 2018
    Sheridan College
    Front-End Web Developer Course
  • 2023 -
    Sheridan College
    Video Production

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Think Tanks”

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