Experience

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  Hong Kong Economic and Trade Office in Bangkok

  • Bangkok, Bangkok City, Thailand

  • Public Relations Manager

    • Aug 2020 - Present
    • Bangkok, Bangkok City, Thailand

    • Assist in planning and implementing promotional events, cultural projects, seminars and other projects organised by the HKETO to enhance Hong Kong’s profile and bilateral relationship with countries under the HKETO’s purview. • Assist in monitoring media coverage of and conducting research on countries under the HKETO’s purview. • Assist in answering media and public enquiries from stakeholders of the countries under the HKETO’s purview on Hong Kong. • Assist in establishing and cultivating relationship with key media representatives in countries under the HKETO’s purview; and to help explore media opportunities for publicising Hong Kong, including writing and issuing press releases and feature articles to the media in these countries. • Assist in identifying/organising speaking platforms for the Director and his Deputies, as well as Hong Kong officials in countries under the HKETO’s purview. • Help prepare media summaries and clippings on Hong Kong, bi-monthly reports, press releases, newsletters and other publicity materials. • Perform any other duties as assigned by senior officers.

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  MSLGROUP

  • Bangkok Metropolitan Area, Thailand

  • PR Account Director (MSL Group)

    • Apr 2018 - Apr 2020
    • Bangkok Metropolitan Area, Thailand

    Business Development• Work closely with clients at a senior level on a day-to-day babsis• Grow existing client base and identify expanding opportunities• Lead pitches and coach junior memebersStrategic Communication• Develop communications strategies to help clients achieve objectives• Create communication plans and maintain relationships with both traditional and digital mediaAccount Management • Manage budgets for projects and retainer accounts.

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  Suan Sunandha Rajabhat University

  • Bangkok Metropolitan Area, Thailand

  • University Lecturer

    • Aug 2019 - Dec 2019
    • Bangkok Metropolitan Area, Thailand

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  Digitas Thailand

  • Bangkok Metropolitan Area, Thailand

  • Senior Digital Content Executive

    • Aug 2017 - Apr 2018
    • Bangkok Metropolitan Area, Thailand

    Content Strategic Planning:• Applying research & trends data from various sources to develop solid campaign & always-on content development plan & content distribution strategy as solution for client• Research & update for dynamic trends of changes in online platforms with in-depth insights• Research for brand & product insights in order to develop branded and unbranded contents• Advice client for measurement and success KPIs• Develop community management plan for team to implement• Identify, locate and engage advocates and influencers within the various social community sites to foster dialogue• Co-creating with content creators, influencers and consumers to develop content solutions• Collecting data & community insights in order to develop insightful report to optimize resultsSupervision Roles:• Advise creative teams for platform insights & technical aspects• Supervise content team for day-to-day operations i.e. content calendar, coaching and growing team skillsSupporting Roles:• Keep tracking for dynamic social landscape and share key findings with teams• Establish and maintain a role as consultant/adviser to client.

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  World Bank Group

  • Timor-Leste

  • Communication Consultant

    • Dec 2016 - Jun 2017
    • Timor-Leste

    Duties and Responsibilities:• Assist in recruiting a local Communications Officer and provide on-the-job training and support to that staff member the Service for Registration and Verification of Entrepreneurs (SERVE) – a one-stop shop for business registration and commercial licensing• Review and revise SERVE communications materials, ensuring that they are relevant, up to date, well targeted for the intended audience and are effectively disseminated• Provide training to SERVE staff to improve their media liaison work• Provide support in preparing the SERVE monthly newsletter• Support the CEO in the preparation of speeches• Draft SERVE press releases• Monitor relevant newspaper and online media content that involves SERVE• Work closely with SERVE management and Technical team during the process of implementation of an electronic information portal for business and operational licenses of Timor-Leste.

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  Studio Act of Kindness

  • Bangkok Metropolitan Area, Thailand

  • Studio Manager

    • May 2016 - Nov 2016
    • Bangkok Metropolitan Area, Thailand

    Duties and Responsibilities:• Work closely with Studio Director to pitch interior design projects with clients• Brainstorm and research designs for project proposals • Create literature and online contents to promote the studio • Assist with Studio Director to create merchandise products and coordinate with suppliers and distributors• Promote and reserve media coverage for the studio locally and internationally.

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  Kohler Co.

  • Bangkok Metropolitan Area, Thailand

  • Associate Marketing Communication Manger : SocialMedia/Contents K&B Asia Pacific

    • May 2015 - Apr 2016
    • Bangkok Metropolitan Area, Thailand

    Duties and Responsibilities:• Work closely with the Director of Marketing Communications to create and curate contents to reach the company’s target audiences in Asia Pacific• Provide knowledge and technical support to regional and global team, regarding social media contents• Create, curate, and manage all published content (images, video and written) and design a strategy for social media channels• Monitor, report and analyze audiences’engagement using Google Analytic• Organize interviews and provide interpreting skill for local media• Work closely with the design team to produce online and print materials for internal and external communications• Represent the company during the international trade fairs• Support and maintain relationship with artists and art community in Asia Pacific• Prepare materials and presentations and conduct regional meetings.Accomplishment:• Create and operate Kohler Asia pacific’s first blog www.kohler.design • Operate company’s first regional Facebook page www.facebook.com/kohlerasiapacific• Organize “Kohler Design Forum”, an international seminar for architects and designers hosted in Singapore• Organize “Kohler and the Arts Exhibition”, a regional art exhibition to promote Southeast-Asian ceramic artists, hosted in Bangkok, Thailand (www.kohlerboldart.com)• Initiate and cooperate with production team to produce videos to publicize the company’s reputation in design and technology.

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  Toyota Leasing (Thailand) Co., Ltd

  • Bangkok Metropolitan Area, Thailand

  • Section Manager

    • Jul 2014 - Apr 2015
    • Bangkok Metropolitan Area, Thailand

    Duties and Responsibilities:• Manage media relationships and establish coverage in various media outlets, including print, broadcast and social media• Initiate CSR projects to build up reputation of the company and also benefit the society, and allow business partners and the public to participate• Coordinate with business partners ,civic institutions and members of the media to organize charity events and educational programs in a national scale• Draft and review press releases, talking points, messaging documents and other communications• Source, draft and post content for the company’s intranet site, website and social media• Assist the design and development of documents and materials for the company’s corporate communications materials• Prepare materials and presentations and conduct meetings.Accomplishment:• Organize a charity event ‘Bike for the King” to raise fund for Phra Dabos Foundation (www.bikefortheking.com). The event was featured on national television and covered by major media in Thailand• Initiate and organize a national level competition and an educational camp for secondary school students from across Thailand to learn Toyota leasing’s practice of ‘Kaizen’ (www.facebook.com/toyotaleasingdekpun)• Initiate charity projects that allow members of Toyota Leasing to participate throughout the year• Prepare speech and organize a farewell event for the step down of Toyota Leasing Thailand’s President.

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  Post International Media Co., Ltd

  • Bangkok Metropolitan Area, Thailand

  • Senior Writer

    • Oct 2013 - Jul 2014
    • Bangkok Metropolitan Area, Thailand

    Duties and Responsibilities:• Write feature articles in Thai for the magazine, mainly focused on art and culture• Initiate stories and ideas during the editorial team meeting and work closely with photographers and graphic designers• Conduct interviews and attend invited workshop/seminars in Thailand and abroad• Coordinate with Sales and Marketing department to carry out editorial-oriented tasks and produce advertorials or customized publications.Accomplishment:• Initiate themes and contents to differentiate the magazine among competitors with the editorial team from the 1st issue• Participate as a staff member of Thailand’s leading fashion showcase ‘Elle and Elle Men Fashion Week 2014”.

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  Post Publishing, Bangkok

  • Bangkok Metropolitan Area, Thailand

  • Writer

    • Jun 2008 - Sep 2013
    • Bangkok Metropolitan Area, Thailand

    Duties and Responsibilities:• Write feature articles based on local and international events for Bangkok Post's art and culture section LIFE• Represent the newspapers in seminars and workshops on art and culture issues• Maintain relationship with news sources, including academics, governmental organizations and NGOs• Conduct interviews and attend workshop/seminars in Thailand and abroad• Travel to domestic and international destinations to cover stories as assigned by the editor• Coordinate with Sales and Marketing department to carry out editorial-oriented tasks and produce advertorials or customized publications.Accomplishment:• Initiate column “Queer EYE” promoting LGBT rights and gender diversity• Represent the publication as a speaker during the Mekong Media Forum, hosted in Chiang Mai, Thailand (2009)• Represent the publication during Seminar for Music Critics at College of Music, Mahidol University in Bangkok, Thailand (2012)• Moderate the Seminar for Thai Trend Exhibition, Bangkok Art and Culture Center (2012)