Experience

• 

  Maroo

  • New York, United States

  • Product Designer

    • Sep 2021 - Dec 2023
    • New York, United States

    - Supported 5+ products- Launched 2 mvp versions of the product- In the first month of the "Team & Roles" section. I worked on 2000+ new users- Increased the average number of active users by 20% per month due to the navigation I designed- Reduced the number of accounts created per user through a flexible role system- Increased overall customer satisfaction- Communicated directly with CEO and Co-owner to ensure their needs were addressed and problems were resolved during the design process- Developed and maintained components of the current design system and ensured brand consistency and coherence across all products- Utilized corridor and A/B testing methodology to iterate and optimize design

• 

  beeline Russia

  • Moscow, Russia

  • User Interface Designer, User Experience Designer

    • May 2020 - Sep 2021
    • Moscow, Russia

    - Participated in the creation and implementation of a lendings builder that reduced the time to create single pages and optimized the process across 60+ products- Organized calls and meetings with top management that provided support and resources for product creation- Unified the 60+ products- Reduced the design and development burden with the launch of the Landing Page Builder and accelerated the timeframe for creating lendings- Increased marketing department efficiency by providing quick access to pre-built components, resulting in increased campaign production- Made significant improvements to the personal account user experience, reducing task completion time and increasing successful completion of key transactions- As a result of user surveys and feedback, satisfaction levels increased and the app's ranking went from 3.2 to 4.7 in the App Store and from 2.7 to 3.8 on Google Play.- Through user experience optimization, reduced the number of support calls. Support response time to user inquiries decreased from 40 minutes to 10-15 minutes on average- Reduced the percentage of users abandoning the system by 15%- Temporarily led the design and development team, together we conceptualized the product, identified growth points and coordinated the work effectively

• 

  Market Group

  • UI/UX Designer

    • Dec 2018 - Apr 2020

    - Creation of visual cases to promote the information portal RUSSIA.TRAVEL on personal pages in social networks.Results: + 200 thousand subscribers, coverage of promotional events + 50 mln.- Website development for the tourist complex Cheremushki. Results: total reach of 30+ million people, frequency of booking rooms and excursion programs increased by 80% on average.- Advertising creative development, refinement and screen support for the Light app. Results: 80,000+ installs during app announcement period, 1200,000 total app views, 15M+ total ad reach- Social media visuals and landing page creation for Smart City pavilion. Results: 950M total posting reach, +14,000 new followers on Instagram, Facebook and VK accounts, 65,700 General Media Index, 450 placements with bloggers and targeted communities, resulting in 24M total posting reach- Developed 11 modules on the GetCourse platform for educational training programs for the tourism industry. Result: 2,000+ registered users