Experience

• 

  SeeTree

  • Israel
  • Farming
  • 1 - 100 Employee

  • Group Product Manager

    • Mar 2023 - Present

  • Product Manager

    • Feb 2022 - Mar 2023

• 

  Whiteboard Service Design Thinking

  • UX Researcher and Product Manager

    • Jan 2022 - Feb 2022

• 

  Hydroponics Network

  • Har Adar, Israel

  • Chief Product Officer and Co-founder

    • Sep 2018 - Aug 2021
    • Har Adar, Israel

    As the CPO & Product Manager in an early stage startup I defined specs, prioritized features and worked closely with developers and creative team to achieve a full MVP. Worked closely with the CEO on the company’s strategy. Identified the user’s needs through user research. Used design-thinking methodologies to define the solutions. Defined the correct KPI’s to evaluate success. Created wireframes that will support the creative process. Built mockups and designed user workflows. And, carried out usability tests.

• 

  Growzzz

  • Madrid, Community of Madrid, Spain

  • Product Design & Product Development

    • Mar 2014 - Aug 2018
    • Madrid, Community of Madrid, Spain

    Designed a new and innovative product: a home garden that enables anyone to grow food at home. Conducted contextual and qualitative research to understand and define user needs, pains and goals. Collected, defined and translated user requirements into insights and opportunities. Produced rapid prototypes using CAD/CAM. Directed full development lifecycle, including concept design, feature definitions and production support.

• 

  Israeli Embassy, Madrid

  • Madrid, Spain

  • Service Design & CS Manager

    • Oct 2013 - Aug 2018
    • Madrid, Spain

    Designed the user experience in the Consular Department of the Israeli Embassy. Managed the service desk team. Designed and implemented the service and user flow of both the digital and physical experience. Streamlined and improved processes with the headquarters in Israel

• 

  A.Grebelsky&Son

  • Har Tov, Israel

  • Project Manager and Product Development

    • Jan 2011 - Jul 2013
    • Har Tov, Israel

    Managed the company’s innovation and product development processes. Managed team meetings and discussed project’s goals and objectives. Generated new ideas with limited direction and varied client needs. Oversaw development of more than five new products each year. Approved final photography and marketing materials for each product. Managed multiple projects effectively in a demanding environment with tight deadlines. Managed day-to-day business operations and made strategic decisions.