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Yahia Yousuf is a seasoned professional with extensive experience in sales, business strategy, and management. He holds an MBA from the University of Strathclyde, Glasgow, Scotland. Yahia has held various leadership positions, including General Manager at Ultra Diagnostic, where he successfully managed a team of salespeople and achieved market, sales, and profit targets. He also worked as Regional Sales Manager at NeoBiocon, where he developed market entry strategies and managed the operation of the business. Yahia's expertise spans multiple industries, including pharmaceuticals, oncology, and biotechnology. He has a strong understanding of market trends and competitive dynamics, and has developed effective sales strategies to drive growth and revenue. Yahia is fluent in multiple languages, including Arabic, English, and French. He is a strategic thinker with a strong ability to analyze complex problems and develop effective solutions.

Experience

  • DEKA Laser
    • Cairo, Egypt
    • Genral mamager
      • Jul 2021 - Dec 2022
      • Cairo, Egypt

  • Ultra Diagnostic
    • Cairo Governorate, Egypt
    • General Manager
      • Apr 2018 - Jun 2021
      • Cairo Governorate, Egypt

    • Business Consultancy & Development
      • Jan 2014 - Jun 2021

      Project Accomplished within Healthcare industry:(SME'S )(Performance appraisal skills building, Re-Organization assistance & Marketing consultation)(Strategic Financial planning -ERP , Strategic planning, Re-framing organization & development )(Financial valuation, Strategic planning)

    • Sales & Marketing Manager
      • Jun 2012 - Jan 2014
      • Cairo

      Responsible for the business management of clinical sector (Immunology & Microbiology )Accountable for achieving market, sales and profit targets for Egypt Market.Responsible for a team of 9 Sales people and 2 Sales managers.Annual planning of revenue, unit sales and financial targetsConducting quarterly review of achievement against market, revenue, unit sales and financial targets.Responsible for marketing initiatives and promotional campaigns.Leading market research activities, tracking market trends and demands to inform company and product strategy.

    • National Institution Sales Manager
      • Mar 2011 - Apr 2012
      • KSA

      Assigned to Handle and develop Novartis Oncology projects like Tracking System “Smart-Onco” as strategic projects.Identify opportunity areas, implement strategies with potential accounts, to develop and increase Novartis sales and market share growth, mainly with Novartis key product lines as a head of Key Account Managers. Propose, implement and execute joint actions with Novartis Oncology sales and marketing departments, to reach sustainable sales growths through cross functional matrix.Develop market access strategies and assessment based on local market trend and dynamics for opportunities and challenges.Manage the country budget and report budget activity to Area/Regional management over the deadline. Responsible for all commercial activities, agreement, budget planning and phasing through Identifying market trends and competitive rate trend.Determine sales force size and getting right sales force through consolidate customer segmentation and targeting exercise based on Novartis business strategy and priorities. Support and develop KPI’s and Incentive schemes for field force.

    • Regional sales Manager
      • Jul 2009 - Feb 2011
      • KSA

      Managed a unique role in the operation according to a dynamic multi-tasker skills from the assignment. Determined market entry strategy in KSA while assessing internal and external factors, managed evaluation in the selection process of a suitable partners during start up phase till finalize the deal and agreement.Lead the operation activities professionally, prepare the budget plan and control the expense and overall (P&L) responsibility for ABRAXANE® business , continuously reviewing its performance and adjust were appropriate in cooperation with the agent. Developed and executed the brand strategy and plans in order to ensure sustainable growth in line with the global strategy, Managed the regulatory part , Manufacture site registration process & launch activities.

  • Sanofi-Aventis
    • Dammam-KSA
    • Oncology Business Associate
      • Nov 2006 - May 2009
      • Dammam-KSA

      My responsibilities were to develop oncology sales with key clients at territory level, achieve sales volume and maintain relationship with key management in designated accounts.Excelled in developing local speakers & Initiated local symposia to accomplished our marketing strategy. To distinctly achieve that I had to establish a mandatory guidelines for Taxotere ® & Eloxatin ® as a corner stone in solid tumours protocols, be fully operational in sales techniques .

  • Merck Sharp & Dohme
    • Jeddah, Riyadh,Dammam
    • Senior sales
      • Aug 2000 - Dec 2006
      • Jeddah, Riyadh,Dammam

       Promotion of the company product line to Physicians and healthcare organizations by demonstrating the competitive advantages via effectively prepare, present and execute all sales calls. Follow-up with physicians to gather feedback on their experience with our product and report the market dynamics as a response to promotion and product access.  Developing a strong business relationship with the targeted customers.

  • BMS
    • Cairo
    • Medical rep.
      • 1999 - 2000
      • Cairo

Education

  • 2007 - 2010
    Strathclyde Business School, Glasgow, Scotland
    MBA
  • 2007 - 2010
    University of Strathclyde
    Master of Business Administration (MBA)

Suggested Services

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Industry Focus. “Medical Equipment Manufacturing”

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