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Xiuwen Zhao

Campaign Manager at 北京蓝谷极狐汽车科技有限公司
Intro Book
Experienced brand designer delivering innovative brand identities and visual communications.
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Location
Chaoyang District, Beijing, China, CN
Languages
  • 中文 Native or bilingual proficiency
  • 英文 Elementary proficiency
Skills
  • Brand Design
  • 平面设计
  • 创意定位
  • 徽标设计
  • 艺术方向
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Bio

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Xiuwen Zhao is a seasoned brand designer with 10+ years of experience in creating innovative brand identities and visual communications. She has worked with various clients across multiple industries, including automotive and technology. With expertise in brand development, marketing strategy, and team management, Xiuwen has established herself as a leading professional in the field of brand design.

Experience

  • 北京蓝谷极狐汽车科技有限公司
    • 中国 北京市 大兴区
    • Campaign Manager
      • Oct 2021 - Present
      • 中国 北京市 大兴区

      Arcfox极狐阿尔法S 营销传播战役Arcfox极狐产品效果广告传播内容管理

  • 北京新能源汽车股份有限公司
    • 高级经理
      • Jul 2017 - Present

      工作职责1.品牌形象开发与管理2.品牌年度传播策略工作业绩BEIJING 汽车品牌形象开发BEIJING 汽车品牌年度推广策略开发BJEV 主品牌及子品牌形象管理-BJEV EU5年度传播形象 （BJEV爆款车型单年销量12W辆）BJEV 多产品进入传播 （2018年-2019年新能源纯电汽车总销量第一）

  • Dongdao Creative Branding Group
    • 中国 北京市 朝阳区
    • Creative Director
      • Jan 2014 - Jul 2017
      • 中国 北京市 朝阳区

      1.把控与执⾏设计项⽬竞标、管理与培养团队 (下属人数:10人) 2.品牌设计审计工具研发3.实战设计教学编辑《品牌与你沟通》《认知到认同》4.东道设计学院资深讲师2016 G20 视觉体系设计2016 G20会务 · 礼品体系设计 长安汽⻋·江淮汽⻋·北斗汽⻋中建集团 · 钓鱼台 · 360手机 · 中关村银⾏等

  • Brand Union
    • 中国 北京市 东城区
    • 高级设计师
      • Jan 2013 - Jan 2014
      • 中国 北京市 东城区
  • 正邦创意（北京）品牌科技股份有限公司
    • 中国 北京市 丰台区
    • 美术指导
      • Sep 2009 - Dec 2012
      • 中国 北京市 丰台区

      把控与执⾏设计项⽬ 管理与培养团队（下属4人）中国移动·中国移动and和·搜狐畅游黑龙江电视台·苏宁集团·立白集团·链家地产李先生·尚品宅配

Education

  • 2005 - 2009
    吉林艺术学院

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