Experience

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  Ximena Coronado - Life Coach

  • Bogota, D.C., Capital District, Colombia

  • Certified Life Coach

    • Nov 2022 - Present
    • Bogota, D.C., Capital District, Colombia
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  Network Building Supplies

  • Sydney

  • Marketing Specialist

    • Nov 2022 - Apr 2024
    • Sydney

    Conceptualizing, executing and optimizing data driven marketing campaigns across diverse platformsCreate and manage content for the company's website, ads, and social media platforms to achieve marketing goals.Marketing Strategy and Planning: Devising innovative marketing strategies that alig...

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  UM Worldwide

  • Sydney, New South Wales, Australia

  • Partnership Executive

    • Oct 2021 - Jul 2022
    • Sydney, New South Wales, Australia

    Supporting Australian Government non-campaign team at UM.Managing several accounts at a time, due to the fact that we were working with all Australian Government institutionsBuying media for all government recruitment needs and processes.

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  Tech Data

  • Sydney, New South Wales, Australia

  • Digital Marketing Executive for Australia & New Zealand

    • Apr 2019 - Aug 2019
    • Sydney, New South Wales, Australia

    Supporting Tech Data's Marketing team with marketing campaign execution including creative design, social media, email marketing and database management.Creating marketing material (copywriting, proofing and design) including emails, newsletters, digital assets, web pages (HTML coding), broch...

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  CA Technologies

  • Bogotá D.C., Colombia

  • Principal Field Marketing

    • Sep 2017 - Nov 2018
    • Bogotá D.C., Colombia

    Supporting Tech Data’s Marketing team with marketing campaign execution including creative design, social media, email marketing and database management.Develop and execute digital marketing strategies to drive online traffic to the company's website, landing pages, and social media platforms...

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  Oracle

  • Public Sector and Education Program Marketing Manager for Latinamerica

    • Jun 2017 - Aug 2017

  • Innovation, Big Data & Analytics and Public Sector Field Marketing Manager at Oracle Latinamerica

    • Jun 2016 - May 2017

    Responsible for the construction of Analytics and Public Sector Business Units Marketing Plan for each fiscal year based on the analysis of previous Marketing campaigns and the constant conversation with sales and presales teams.Organized events that contributed to the closing of Public Sector biggest deal in the fiscal year in Panama: I lead an event were we generated more than 300% of expected Revenue in Central AmericaImplemented digital marketing strategies to reach the sales quota and influenced the team to increase its use in order to gain awarenessDeveloped Social Selling and Social Marketing training for all Field Sales Representatives in Oracle in order to encourage them to use their social networks actively and effectively use them as tools for generating sales opportunities.

  • Demand Generation EPM and BI Leader - Oracle Direct Latinamerica

    • Nov 2015 - Jun 2016

    Building the Marketing Plan for each Fiscal Year: Listen to Sales Director needs, analyze pipeline, revenue and the Market to create the best strategy to achieve our goalsCreate transactional campaigns to generate a huge amount of leadsAlign the strategy and content with Sales so we can build successful campaigns and align with their business needs. Evaluate the lists of clients that we should use in any campaign Create a digital campaign flow: Including eblasts, social, webinars, thank yous and follow ups Write ad copy in accordance with industry best practices and conduct A/B testing to optimize effectiveness.Ensure we properly touch de client after each asset, without letting them get cold

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  IT-Spain.net

  • Barcelona Area, Spain

  • Account Manager

    • Feb 2015 - Sep 2015
    • Barcelona Area, Spain

    I was responsible for listening to the Lead generation needs of our clients to create face-to-face and digital Marketing strategies to help them meet those goals. Among our clients, we generated sales opportunities, especially for IT companies such as: Oracle, Quonext, Lantares, etc. Additionally...

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  Oracle

  • ERP & EPM Program Manager for Oracle Direct Latinamerica

    • Jun 2014 - Sep 2014

    I lead In charge of the Demand Generation strategy for Oracle ERP & EPM and supporting sales and Partners to achieve the expected Revenues. Additionally, I achieved strategic alliances to promote Social Selling and Social Marketing, aligning myself with the Marketing areas of other regions that had already implemented and developed these digital strategies.

  • Applications Social Content Manager Latinoamérica

    • Dec 2013 - Jun 2014

    I was responsible for Demand Generation and content creation to promote Oracle Applications in Latin America. We built new strategies to reach more clients and obtain more opportunities; among them we began with the creation of communities through Linkedin in order to generate closeness with our audience to achieve education, interaction and awareness of Oracle applications.

  • eMarketing Specialist

    • Aug 2012 - Dec 2013

    Improve strategies of Digital Marketing Creation of campaign content of all Lob´s of Oracle Direct Latinamerica, including Tech, Systems, Apps and ConsultingCreation and delivery of internal communications in Oracle Direct Latinamerica including Brasil Writing and Designing content of the campaigns delivered to Oracle clients and green field in Oracle LAD Consolidating all the content campaigns to share them with the entire organization in a workspace Deal with suppliers: Design Agencies, Translation Agencies, Global Marketing Shared Services in Oracle The most important goal: Changing the way to communicate with clients. Use of infographics and interesting content to attract the attention

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  Rocket Internet GmbH

  • Bogotá

  • Content manager

    • Feb 2012 - May 2012
    • Bogotá

    Content generation Image editingPhotography coordination and productionContent editionWebsite content management

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  Oracle

  • Web Marketing Analyst

    • Jun 2010 - Feb 2012

    Events set up onlineCommunications strategy to promote events and increase attendance levelsCreation, redaction and coordination of communications in order to invite, confirm, register and thank event participation.Create strategies to improve communications reception and attention levels.Market research and brand positioning.

  • Communication assistant in Oracle Alliances and Channels, Latinamerica

    • Sep 2009 - Aug 2010

    Oracle communications in Spanish for LAD: Data retrieval, communication development, approval collection and Partners sending through Eblast.Results report of Oracle Alliances & Channels: Redaction, writing, editing and sending of newsletters in Spanish in order to update Latinamerica employees in regards to achievements, results and reached goals.Training and e-seminars invitations: Information gathering, revision, development of contents, approval requesting and sending through E-Blast.Oracle Alliance and Channels list processing in Spanish language: Special communication sending to update LAD partners database.Global meetings reporting: Joining meetings to coordinate and plan special communications about achievements and events. Reports preparation based on global needs and strategies.

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  NTN24

  • Broadcast Media Production and Distribution
  • 200 - 300 Employee

  • Journalist – TV program: CST: Ciencia, Salud y Tecnología

    • Jun 2009 - Jul 2009

    Texts editingTV redactionInvestigation and interviews.Program production

  • Journalist at NTN24

    • Jan 2009 - Jun 2009

    InterviewsPhotographyUploading photos, audio, videos and texts to the web pageConstant updating of the web pageFeeding the portal