Experience

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  Diamond Protocol

  • Head of Marketing and Business Development

    • Jan 2022 - Present

    I am responsible for leading the marketing strategy, with the aim of achieving a significant increase in Brand Equity and ROI of campaigns. Within a year, I managed to increase our social media followers to 30,000 organically, and expanded the Discord community to 10,000 users. Additionally, I wa...

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  Maxonrow

  • Taipei City, Taiwan

  • Marketing Director

    • Aug 2018 - Dec 2021
    • Taipei City, Taiwan

    As Maxonrow's Marketing Director, my role is to develop and implement marketing strategies to increase Maxonrow's brand awareness and growth in the Blockchain Community. I also serve as the organization's liaison towards external parties such as Media, Events, Stakeholders, Potential...

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  Madre Consulting

  • Managua, Nicaragua

  • Integrated Communications Director

    • Jan 2017 - Jul 2018
    • Managua, Nicaragua

    I was in charge of overseeing the performance and growth of Nicaraguan and international brands, such as Joya de Nicaragua. My focus was on improving Market Share, P&L, innovation, EBITDA, Brand Equity, and ROI of campaigns and activities. I led the implementation of brand activation plans an...

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  CNET

  • San Francisco Bay Area

  • Research Fellow

    • May 2017 - May 2017
    • San Francisco Bay Area
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  International Center for Journalists (ICFJ)

  • Washington D.C. Metro Area

  • Fellow

    • Apr 2017 - May 2017
    • Washington D.C. Metro Area

    Awarded ICFJ'S fellowship: ¨A Digital Path to Entrepreneurship in Latin America¨As part of this fellowship, I completed a month and a half long internship in the United States. The program kicks off with an orientation in Washington, DC at ICFJ’s headquarters where fellows visit digital media...

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  White Shark Media

  • United States
  • Advertising Services
  • 100 - 200 Employee

  • Marketing Communications Manager

    • Oct 2014 - Jan 2017

    In my role as Marketing Communications Manager at White Shark Media, I created and implemented White Shark Media’s branding, communication and demand generation strategies. I developed a content-centric strategy that allowed me to set up print and online advertising, lead nurturing campaigns, blogging, video marketing, ebooks, white papers, website copy, pay per click campaigns and webinars and event planning.The content produced was of the highest quality and worked to meet the overall established marketing goals. It effectively described and promoted the organization and its products all while producing positive ROI. I led a team of 5 marketers, my primary goal was to inspire them to fuel their creativity by turning ideas into reality through the implementation of design thinking and strategic planning.

  • PPC Strategist

    • Apr 2014 - Nov 2014

    In my role as a pay per click strategist I built and structured Google AdWords and Bing Ads campaigns for optimal performance. I monitored the ongoing campaigns performance and executed key optimizations. I also operated as the main client contact, leading strategic and tactical planning activities.

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  Marco de Comunicacion

  • Madrid Area, Spain

  • Junior Account Executive

    • May 2012 - Aug 2012
    • Madrid Area, Spain

    Managed social media accounts, completed clipping reports, advertised press releases to magazines, newspapers and radio in Spain. I also served as an English-Spanish translator for some of the American and British clients.

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  Saint Louis University

  • Annual Giving Program

    • Jan 2011 - Dec 2011

    Assisted alumni relations with events and fundraising.