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Xiaorui (Rita) Ma profile image

Xiaorui (Rita) Ma

Co-Founder at FindOurView
Intro Book
Marketing expert with a strong background in social media, public relations, and marketing strategy.
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Location
Cambridge, Massachusetts, United States, US
Languages
  • English Full professional proficiency
  • Japanese Native or bilingual proficiency
  • Chinese Native or bilingual proficiency
  • Korean Elementary proficiency
Skills
  • Social Media
  • Marketing Communications
  • Social Media Marketing
  • Public Relations
  • English
  • Show all
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Bio

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Rita Ma is a seasoned marketing professional with expertise in social media, public relations, and marketing strategy. She has a Master of Arts degree from Emerson College and Nagoya University, and has worked in various industries including technology, real estate, and education. With full professional proficiency in English, Japanese, and Chinese, Rita has a unique ability to communicate effectively with diverse audiences. She is also skilled in Microsoft Office, Photoshop, and Google Analytics.

Credentials

  • Foundation of Project Management
    Coursera
    May, 2024
    - May, 2026
  • Japanese Language Proficiency Test N1 (日本語能力試験1級)
    Japan Foundation and Japan Educational Exchanges and Services （国際交流基金及び日本国際教育支援協会）
    Sep, 2007
    - May, 2026
  • Google Analytics Individual Qualification
    Google
    Jan, 2016
    - May, 2026
  • Inbound Certification
    HubSpot
    Jan, 2016
    - May, 2026

Experience

  • FindOurView
    • Cambridge, MA
    • Co-Founder
      • Jan 2019 - Present
      • Cambridge, MA

      B2B customer feedback analysis software- Secured B2B sales to customers including the NY Times and News Corp- Researched competitive landscape and conducted 300+ customer discovery calls - Participant in 3 incubator/accelerator programs: NSF I-Corps, MassChallenge, and MIT Innovation Initiative- Developed a LinkedIn outreach pipeline with 35% - 60% responding rate- Used Hubspot to track leads and co-built an internal tool in Coda to track discovery calls- Provided onboarding support and on-demand customer training

  • Genki Investment and Development Inc
    • Greater Boston
    • Manager and Marketing Specialist
      • Apr 2013 - Jan 2020
      • Greater Boston

  • Douglas Paul Real Estate (Boston Pads)
    • Greater Boston Area
    • Licensed Commercial and Residential Sales Agent
      • Sep 2016 - Jan 2019
      • Greater Boston Area

  • SAP PRESS
    • Quincy, MA
    • Marketing Assistant
      • Apr 2016 - Jul 2016
      • Quincy, MA

  • WebPort Global
    • Boston, MA
    • Digital Marketing Strategist
      • Nov 2013 - Feb 2015
      • Boston, MA

  • JVS Boston
    • Downtown Boston
    • Lead Social Media Strategist Intern
      • Oct 2013 - Dec 2013
      • Downtown Boston

  • Karmaloop.com
    • Boston, MA
    • Search Engine Optimization Intern
      • Mar 2013 - May 2013
      • Boston, MA

  • Toyota
    • Nagoya, Aichi, Japan
    • Customer Service Intern
      • Aug 2011 - Sep 2011
      • Nagoya, Aichi, Japan

  • Aichi International Plaza
    • Nagoya, Aichi, Japan
    • Mandarin Teacher
      • Mar 2009 - Jul 2011
      • Nagoya, Aichi, Japan

  • Nagoya University
    • Nagoya, Aichi, Japan
    • Nagoya University Protection from Natural Disasters Project Assistant
      • Jan 2010 - Oct 2010
      • Nagoya, Aichi, Japan

  • Fuji Xerox
    • Shenzhen, Guangdong, China
    • Japanese Interpreter Internship
      • Jun 2008 - Sep 2008
      • Shenzhen, Guangdong, China

Education

  • 2012 - 2013
    Emerson College
    Master of Arts (MA)
  • 2009 - 2011
    名古屋大学 / Nagoya University
    Master of Arts (M.A.)
  • 2004 - 2008
    Shenzhen University
    Bachelor of Arts (B.A.)

Suggested Services

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Industry Focus. “Marketing and Advertising”

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