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Xiao Zhen-dong is a seasoned packaging professional with 25+ years of experience in managing cross-country teams, leading packaging innovation projects, and developing consumer-driven designs for top brands like Unilever, Mars, and L'Oréal. He holds an MBA from Guanghua School of Management and a Bachelor's degree in Chemistry from Fudan University.

Experience

  • Unilever R&D Centre
    • Shanghai City, China
    • Senior Regional Packaging Development Manager
      • Mar 2011 - Present
      • Shanghai City, China

      • Lead cross country teams to set up Packaging Evolution Roadmap for Savory Category in Asia.• Manage Packaging Innovation, Cost Saving and Supply Chain optimization projects across the region for Foodsolution Category.• Cooperate with Packaging person in other units within Asia, implement de-com...

    • United States
    • Manufacturing
    • 700 & Above Employee
    • Packaging Innovation Manager
      • May 2006 - Mar 2011

      • Core Team member of Gift Category, establish Middle Term Strategy of Gifting business, responsible for the business performance of Gifting unit, deploy and monitor the implementation of strategy.• Build up 8 person Innovation team with Design / Consumer Understanding / Packaging Development Technology competency.• Lead Confectionary Packaging Innovation Project, responsible for new packaging of DOVE, M&M, Snickers, Skittle product and packaging development for exporting business.• Cooperate with other departments to understand market/consumer needs, explore new product packaging.

    • Chocolate & Affiliate Sales Packaging Develop Manager
      • Feb 2004 - May 2006

      • In charge of Packaging Development for DOVE, M&M’s, Snicker’s Chocolate product.• Cooperate with other departments for the Export Business of all products (Chocolate + Sugars + Petfoods) to other sister units over the world.• Cooperate with other departments to setup packaging supply chain for new projects.

  • Unilever Bestfoods
    • Shanghai City, China
    • Packaging Development Manager
      • Mar 2002 - Feb 2004
      • Shanghai City, China

      • In charge of Packaging Development Dept. and setup the working procedure • Responsible for Packaging innovation projects for Lipton / Knorr / Skippy / Laocai / Hellmann brand.• Lead Packaging Development team to complete projects of new packaging for Soy Sauce, Bouillon, Soup, Dressing, Peanut ...

  • Unilever R&D Shanghai
    • Shanghai Suburb, China
    • Laundry Assistant Packaging Development Manager
      • Oct 1999 - Mar 2002
      • Shanghai Suburb, China

      Responsible for the packaging development of all Laundry product (OMO Laundry Powder, Comfort Fabric Softener)Cooperate with other departments to source qualified Co-packer and help setupthe packing line

  • Shanghai Lever
    • Shanghai City, China
    • Packaging Development Engineer
      • Jul 1997 - Oct 1999
      • Shanghai City, China

      Joined Unilever R&D based in Manufacture Plant of Home and Personal Care product.Assit to develop packaging for LUX & Hazeline Shampoo/Shower Cream/Soap.

Education

  • 2006 - 2009
    Guanghua School of Management
  • 1993 - 1997
    Fudan University

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