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Xavi Aguilar is a seasoned advertising and production professional with extensive experience in leading global production teams and developing innovative marketing strategies. He has a strong background in managing large-scale productions, implementing new technologies, and collaborating with clients and creative agencies. Xavi holds a Bachelor's degree in Advertising and PR from Universitat Ramon Llull.

Experience

    • Germany
    • Advertising Services
    • 100 - 200 Employee
    • Chief Production Officer
      • Jul 2022 - Present

      Member of the Executive Leadership team. Responsible for the NIVEA Global Production model, including Creative Production, MarTECH, Implementation and Delivery across 3 regions and 100+ markets.

    • Global Production Lead
      • Jan 2022 - Jun 2022

      Production consultancy across Production and Implementation workstreams.New RACI including Adaptation & Production, Service Layer and Language Services to deliver multi-channel campaign across Europe (36 markets).Asset management including content upload, creative asset taxonomy and delivery from DAM.Design of operational production model for Nivea Emerging Markets region (LATAM, South Africa, MENA, India and APAC). Including content origination and production incl. digital capabilities such as DCO, eCom, CRM and Social, Adaptation and Business Affairs.

    • Germany
    • Advertising Services
    • 1 - 100 Employee
    • Global Production Lead
      • Jan 2020 - Dec 2021

      Member of the Operational Management team, reporting to Publicis Emil CEO and COO.Responsible and accountable for the global governance of the Centralised Production Model for Mercedes-Benz across 41 markets, leading a team of 8 production experts and 4 Production HUBs (20 FTEs) in Poland, Thailand, Canada and Middle East.

    • Production Lead - Region Europe
      • May 2019 - Jan 2020

      Responsible for the smooth and effective running of the Production function, including creative asset management, processes and reporting.Partnered with Mercedes-Benz Region Europe clients and creative agencies to ensure toolkits were used across all markets with the goal to reduce asset wastage and increase uptake of regional produced content.Risk management with optimal recommendations and solutions to meet local clients' needs.

    • Senior Project Manager
      • Oct 2018 - Apr 2019

      Owned the day-to-day Programme Management for all Mercedes-Benz UK comms for CRMand Retail, including creative resource management, content origination and deliveryacross print, digital, social channels for all national campaigns.

  • Tag
    • London, United Kingdom
    • Senior Project Manager
      • Nov 2015 - Oct 2018
      • London, United Kingdom

      Team Lead of 7 project managers running the H&M Global account across 71 markets andresponsible for client relationship with senior level HQ clients in Stockholm.Managed internal resource and campaign allocation to produce and deliver high volumecampaigns across print and digital channels (3,000 to 5,000 files per campaign, 45 campaigns ayear).

  • Mulberry England
    • London, England, United Kingdom
    • Client Services Manager
      • Nov 2014 - Oct 2015
      • London, England, United Kingdom

      Strategy and development of loyalty program with VIP customers monthly revenue of 150k.

    • Spain
    • Advertising Services
    • 1 - 100 Employee
    • Senior Account Manager
      • Sep 2013 - Sep 2014

    • Account Manager
      • Sep 2008 - Sep 2013

  • Weber Shandwick
    • Barcelona y alrededores, España
    • Account Executive
      • Dec 2006 - Aug 2008
      • Barcelona y alrededores, España

  • XXL COMUNICACIÓN
    • Barcelona y alrededores, España
    • Internship
      • Sep 2005 - Apr 2006
      • Barcelona y alrededores, España

Education

  • 2002 - 2006
    Universitat Ramon Llull
    Bachelor's degree, Advertising and PR

Suggested Services

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Industry Focus. “Advertising Services”

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