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Xanelé Purén is a seasoned designer and project manager with 9+ years of experience in child-centered design, spatial design, and social impact projects. She has a strong background in graphic design, illustration, and communication, and has worked with various organizations to improve early literacy and promote access to books for South African children. Xanelé is a co-founder and director of See-Saw-Do, a child-focused design studio that reimagines and improves environments where children live, learn, and play.

Experience

  • Otto Foundation
    • Cape Town, Western Cape, South Africa
    • Child-centered designer
      • Nov 2020 - Present
      • Cape Town, Western Cape, South Africa

      The Otto Foundation is an education-focused philanthropic organisation established in 2016. The Foundation aims to improve early literacy by fostering a love of reading, promoting access to books, and developing and promoting contextually relevant reading materials for South African children.

  • See-Saw-Do
    • Cape Town Area, South Africa
    • Co-Founder + Director
      • Mar 2011 - Nov 2020
      • Cape Town Area, South Africa

      See Saw Do is a child-focused design studio that reimagines and improves environments where children live, learn and play. We have extensive experience designing infrastructure and interventions that promote play, creating multifunctional libraries that serve literacy and learning needs, encouraging children to engage with the design process, and co-creating diverse and inclusive public spaces to foster better spatial interaction and usage. Our Guiding Principles: Giving Children Agency:To give children agency and include them in personal and public spaces design. Learning through Play:To create opportunities that encourage play. We believe play is a vital learning and personal developmental tool. Celebrating Childhood:To create spaces that celebrate children and childhood. Holistic Development:To create safe spaces that encourage healthy and holistic development.Inclusivity:To create inclusive environments and experiences.I conceptualised and founded a child-centred design studio, See Saw Do, during my final year of studies. Over the next ten years, See Saw Do grew from a startup to an established and trusted brand in the industry. Starting as a design studio that transformed child environments with custom designs and re-imagined interiors, See Saw Do became a business focusing on spatial design, place-making, children's ideation workshops, illustration, and designing & facilitating co-design events. This leadership position has broadened my capacity, capability and tenacity as a driven and compassionate individual who strives to create value-adding experiences for people, processes and projects.

Education

  • 2007 - 2010
    Stellenbosch University/Universiteit Stellenbosch
    Bachelor of Arts (B.A.), Design and Visual Communications, General

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