Experience

• 

  Amare Media Group

  • Australia

  • Director

    • Mar 2022 - Present
    • Australia

• 

  LifeTec Australia

  • Australia
  • Civic and Social Organizations
  • 1 - 100 Employee

  • Business Development & Marketing Manager

    • Jul 2019 - Mar 2022

    Reporting directly to the CEO, I held a pivotal role aimed at enhancing our company's growth and bolstering its image. My responsibilities encompassed a multifaceted approach to strategy development, stakeholder engagement, and revenue generation.Key Responsibilities:- Strategic Vision: I proactively monitored industry trends and customer drivers, engaging regularly with management and stakeholders to craft and refine our strategic direction. This included formulating strategies for long-term growth and enhancing the company's reputation.- Proposal Management: I efficiently managed the proposal response process, ensuring meticulous adherence to detailed RFP requirements. I oversaw content creation and coordinated inputs from various sources to create compelling proposals.- Business Development: I spearheaded lead generation efforts, identifying and contacting decision-makers, evaluating potential business opportunities, and aligning deals with our strategic objectives. I also managed the logistics of pitch presentations.- Sales Strategy: I played a pivotal role in developing and implementing a comprehensive outbound sales and business development strategy. This involved streamlining sales processes, optimizing the organizational structure, and implementing industry best practices.- Knowledge Sharing: I actively maintained and shared professional knowledge through ongoing education, participation in networking events, and delivering impactful presentations.My expertise in deciphering the fundamental drivers of our business, understanding customers, partners, and competitors, and making informed decisions for long-term growth was central to my role. These accomplishments underscore my ability to drive growth, nurture relationships, and contribute significantly to the company's continued success.

  • Marketing Coordinator

    • Jan 2016 - Jul 2019

    My role at LifeTec revolved around elevating the organization's profile and promoting its services. This encompassed a range of activities, including market research, budgeting, and the orchestration of marketing campaigns. On a day-to-day basis, I diligently monitored competitor activities, tracked our sales metrics, cultivated relationships with stakeholders, and lent support to the implementation of new revenue-generating marketing strategies.Key Responsibilities:- Strategic Direction: Collaborated closely with the creative team to develop creative briefs and steer the creative direction for advertising and public-facing communications across various platforms, including print, digital, and video assets.- Multi-Channel Campaigns: Conceptualized and executed multi-channel campaigns that spanned the prospect and customer lifecycle. Ensured consistent communication and messaging alignment across all channels to maximize impact.- Content Management: Managed content updates for customer and internal touchpoints, established budget guidelines, participated in events, documented business processes, and provided valuable sales support.- Market Insights: Leveraged customer and market insights to inform outreach strategies, boost customer conversions, and generate high-quality leads, enhancing our overall marketing effectiveness.- Performance Analysis: Regularly assessed the effectiveness and impact of ongoing marketing initiatives through tracking and analysis, optimizing strategies and tactics as needed to drive results.- Stakeholder Communication: Presented ideas and final deliverables to internal and external teams, engaging in effective communication with senior leaders to provide insights into marketing programs, strategies, and budgets.My diverse skill set and proactive approach were instrumental in enhancing LifeTec's visibility and service promotion, contributing to the organization's growth and success.

  • Marketing & Technology Innovation Officer

    • Jan 2015 - Jan 2016

    In my role as the Marketing and Technology Innovation Officer, I played a vital role in developing and executing marketing strategies aimed at expanding the reach and adoption of healthcare services, elevating service quality, and embracing cutting-edge technology. My primary focus encompassed customer acquisition, retention, and staying abreast of the latest technological advancements to translate them into practical applications.Key Responsibilities:- Collaborative Leadership: Worked closely with team members to orchestrate sales and marketing campaigns. Led brainstorming sessions to craft and execute marketing plans for both internal and external projects.- Strategic Planning: Engaged with staff to strategize and implement diverse marketing campaigns geared towards brand-building and lead generation. These efforts were meticulously aligned with overarching company objectives and sales targets.- Market Analysis: Assisted in the collection, analysis, and presentation of crucial brand and competitor insights, trends, and data, providing valuable input for informed decision-making.- Holistic Lead Generation: Contributed to various lead generation and customer acquisition activities, including sales enablement, media promotions, networking, participation in trade shows, and event management.- Public Relations Coordination: Coordinated public relations and outreach initiatives, encompassing press release distribution, awards submissions, company announcements, and speaker proposals to enhance the organization's visibility and reputation.- Performance Evaluation: Implemented robust performance measurement mechanisms to assess the effectiveness of marketing campaigns. Leveraged insights gained to refine strategies and align outcomes with predefined goals.My multifaceted role required a dynamic approach to marketing, technology integration, and strategic thinking, which significantly contributed to the growth and success of the organization.

  • Client Services Officer

    • Nov 2013 - Dec 2014

    As a member of the administration team, my role revolved around delivering top-notch service and administrative support to both our valued customers and dedicated staff. My core responsibilities encompassed front-line service delivery, general administrative tasks, and leveraging technology resources. Over time, I honed these objectives through continuous research, driven by my belief that optimizing efficiency and effectiveness at every moment would lead to improved communication and streamlined management processes.Key Responsibilities: - First Impressions: I took pride in warmly welcoming visitors to our facility, promptly handling phone calls, and efficiently managing solicitors and cold sales inquiries. Additionally, I played a pivotal role in ensuring office efficiency by coordinating necessary repairs.- Administrative Versatility: My role involved a wide range of administrative duties, including the creation and distribution of memos, letters, spreadsheets, forms, and faxes. I also meticulously sorted and distributed incoming mail to ensure seamless operations.- Billing and Data Management: I actively contributed to our billing processes by preparing and sending invoices, maintaining client databases, tracking accounts, overseeing invoice workflows, and facilitating the distribution of production orders and internal documents as requested. I also updated spreadsheets and CRM systems crucial to accounting, production, and field services.- Efficient Coordination: Scheduling and tracking meetings and appointments, as well as booking flights and travel arrangements, were integral to my responsibilities. This ensured the smooth orchestration of various team activities and engagements.My unwavering commitment to delivering excellence in service, coupled with my proficiency in administrative tasks and continuous improvement efforts, played a pivotal role in enhancing communication and optimizing management processes within the organization.

• 

  Bendigo Bank

  • Melbourne, Victoria, Australia

  • Bcause Project Advisor

    • Jan 2018 - Dec 2018
    • Melbourne, Victoria, Australia

    I provided expertise for the creation of an inclusive online marketplace for people with disabilities, collaborating with LifeTec and Bendigo Bank. The platform facilitated purchases using government allocated funds, while empowering suppliers and service providers with user data. This project aligned with the NDIS, enabling individuals to choose their own services and products. Through my involvement, I contributed to inclusive design, NDIS integration, and service provider support, deepening my understanding of accessibility and user-centered design principles.Key Responsibilities:- Collaborated closely with LifeTec and Bendigo Bank to define project objectives, scope, and deliverables.- Conducted research and analysis to identify user needs and requirements for an inclusive online marketplace.- Worked with a cross-functional team to design and develop the platform, ensuring accessibility and usability for people with disabilities.- Implemented user-centered design principles to create a seamless and intuitive user experience.- Conducted user testing and gathered feedback to iteratively improve the platform's accessibility and functionality.