See How Many Clients You're Missing Each Month

Simply enter your business email & Topline AI Agent will show you.

Bio

Generated by
Topline AI
Wladimir Parada is a seasoned executive with a strong background in sales, marketing, and business development. With over 20 years of experience in the industry, he has held various leadership positions in top companies, including Randstad Brasil, Grupo IOB, Atento Brasil, SKYTEF, WIV Consultoria, McAfee, Movicel Telecomunications, Vivo, MCOMCAST S/A (Metrophone), IMCO do Brasil Ltda (GE Capital), and Kodak. He has a strong educational foundation, holding an MBA from Fundação Getúlio Vargas, a Post-Graduation in Marketing from Escola Superior de Propaganda e Marketing, and a Bachelor's degree in Business Administration from ESAN-SP. Wladimir is also a certified professional, holding various certifications from LinkedIn.

Credentials

  • Career Advice from Some of the Biggest Names in Business
    LinkedIn
    Jun, 2021
    - Apr, 2026
  • Delivering an Authentic Elevator Pitch
    LinkedIn
    Jun, 2021
    - Apr, 2026
  • Executive Presence on Video Conference Calls
    LinkedIn
    Jun, 2021
    - Apr, 2026
  • Persuading Others
    LinkedIn
    Jun, 2021
    - Apr, 2026
  • Sales Prospecting
    LinkedIn
    Jun, 2021
    - Apr, 2026
  • Selling with Empathy during Uncertain Times
    LinkedIn
    Jun, 2021
    - Apr, 2026
  • Selling with Stories, Part 1: What Makes a Great Story?
    LinkedIn
    Jun, 2021
    - Apr, 2026
  • Building Resilience
    LinkedIn
    May, 2021
    - Apr, 2026
  • How to Make Strategic Thinking a Habit
    LinkedIn
    May, 2021
    - Apr, 2026
  • Improving Your Thinking
    LinkedIn
    May, 2021
    - Apr, 2026
  • Manager as Coach
    LinkedIn
    May, 2021
    - Apr, 2026
  • Building Resilience as a Leader
    LinkedIn
    Apr, 2021
    - Apr, 2026

Experience

    • Brazil
    • Human Resources Services
    • 700 & Above Employee
    • Talent Solutions Director
      • May 2024 - Present

    • Commercial Director
      • Jul 2021 - May 2024

      Randstad is the global leader in the HR services industry. By serving as a trusted human partner in today's technology-driven world of talent, we support people and organizations in realizing their true potential.

  • Grupo IOB
    • São Paulo, SP, Brasil
    • Senior Manager - Commercial & Customer Success - Business Information (Content) BU
      • Sep 2019 - Mar 2021
      • São Paulo, SP, Brasil

      *Former Sage Brasil.Reported to Business Unit VP and responsible for Telesales, Strategic Alliances and Partnerships, Large Accounts Management - farmer and hunter, Strategic Planning, GTM Strategy, Customer Success, Technical Support and Training.

  • Atento Brasil
    • São Paulo Area, Brazil
    • Business and Operations Director
      • Sep 2016 - Sep 2019
      • São Paulo Area, Brazil

      - Reported to Business VP and responsible for Telesales - B2C and B2B operations from Telecom companies in Brazil and D2D sales for Telecom and Finance industries;- Managing operations with around 2.800 seats and 6.000 HC’s in 6 different sites, and around 3.000 salesrep around the country selling financial (acquiring) and telco services.

  • SKYTEF
    • São Paulo Area, Brazil
    • Sales Director
      • Sep 2013 - Sep 2016
      • São Paulo Area, Brazil

      - Responsible for developing new business in Payment solutions (SaaS): EFT (Electronic Fund Transfer), E-Commerce, Reconciliation and Mobile; - Business development and partnership with software integrators and developers;- Dealing with Large local customers like Outback, Burger King and Starbucks, and with new international customers which want to establish business in Brazil.

  • WIV Consultoria
    • São Paulo Area, Brazil
    • Entrepreneur - Sales and Business Director / Senior Consultant
      • Oct 2007 - Sep 2013
      • São Paulo Area, Brazil

      - Responsible for developing business and strategic partnerships, providing IT and telecommunication solutions – voice, data and VAS (mobile);- Business development and partnership with the largest ISP´s (UOL, Terra, Globo.com) and TELCO´s (Vivo, Claro, NET, Oi) in Brazil, selling VAS (Data Security - SaaS, mobile solution), developing actions with the main objectives of maximizing ARPU, increasing the subscriber basis and minimizing churn; - Responsible for developing new business in EFT, Reconciliation and Mobile Payments in Brazilian market;- Management Consulting: Start up, Business Strategy, Sales and Marketing.

  • McAfee
    • São Paulo e Região, Brasil
    • Consumer Country Manager
      • 2012 - 2012
      • São Paulo e Região, Brasil

    • Sales and Marketing Director
      • Mar 2006 - Sep 2007
      • Luanda, Angola

      - Reported to CEO and managed 400 people, responsible for Marketing: Strategic Planning, Public Relations, Product Development; Sales and Customer Care;- Launched a broadband wireless internet access service and several new products and campaigns, reaching the revenue of USD 170 million and EBITDA of USD 56 million in Sep/2007;- Led the company to grow from 600.000 customers in Apr/2006 to 1,6 million customers in Sep/2007;- Outsourced part of call center, with 120 employees, reducing the operating cost around 20%, and improving the quality of attendance.

  • Vivo
    • São Paulo Area, Brazil
    • Senior Sales Manager
      • Sep 1999 - Mar 2006
      • São Paulo Area, Brazil

      Senior Enterprise Sales Manager – From Oct/01 up to Mar/06- Reported to Regional Director and managed a sales team with 70 people and 100 dealers;- Responsible for Direct, Indirect and Government Sales Teams, and Sales Operation area;- Responsible for launching new commission system, also adopted by the competitors;- Improved the Average Revenue Per User (ARPU) and increased Wireless Data Transmission and VAS selling, leading the Business Unit from 20.000 new customers in 2002 to 200.000 new customers in 2005; Job Before: Regional Sales Manager – Retail – From Sep/99 up to Sep/01- Managed a sales team with 65 people, responsible for making the “sell in” and “sell out” in the largest retailers within Greater São Paulo area – Fast Shop, Casas Bahia, CBD, Pernambucanas, C&A, Carrefour and CommCenter. Assistance in creating Training Material, Sales Flow Process, Sales Compensation and control reports.

  • MCOMCAST S/A (Metrophone)
    • São Paulo Area, Brazil
    • Sales Supervisor - Direct Sales (Nov/97)
      • May 1997 - Sep 1999
      • São Paulo Area, Brazil

      - Reported to Sales Director and managed a sales team with 16 people and 03 assistants;- Responsible for creating the Training material, Sales Flow Chart, Sales Compensation and control reports, - Considered the supervisor with the best result in 1998. - Since Dec/98, responsible for a special project, oriented to large companies in order to provide a Mobile Extension (PBX) solution, working closely with engineering and marketing areas.Job Before: Account Manager - Indirect Sales

  • IMCO do Brasil Ltda (GE Capital)
    • São Paulo Area, Brazil
    • Account Manager - GMB and Fiat
      • Mar 1996 - Apr 1997
      • São Paulo Area, Brazil

      - Reported to National Sales Manager and managed a region inside São Paulo, consulting the General Motors Company dealerships in Marketing, Sales, Training and Operations, introducing the Extended Warranty Program launched in Brazil, creating action plan to be implemented in dealerships in order to generate new sales.Job Before: Regional Sales Manager

  • Kodak
    • São Paulo Area, Brazil
    • Marketing Consultant
      • Sep 1994 - Feb 1996
      • São Paulo Area, Brazil

      - Reported to Country Manager and managed a team with 04 employees;- Assistance in creating Training Material, Sales Flow Chart, Sales Compensation and control reports;- Responsible for market and competitors analysis; development of Brazilian suppliers; P&L Management; new products launching; contact with advertising agencies; - Letter of Recognition for the good work carried out in the implementation of the business in Brazil.

  • PCI COMPONENTES S/A
    • São Paulo Area, Brazil
    • Product Manager
      • Aug 1993 - Sep 1994
      • São Paulo Area, Brazil

      - Start up of Software department, being responsible for all the processes, from the first contact with international suppliers, imports, logistic, marketing, until the product sale through distributor.

  • IBM BRASIL
    • São Paulo Area, Brazil
    • Marketing Operations Specialist
      • Jul 1992 - Aug 1993
      • São Paulo Area, Brazil

      - Administrative support to marketing and sales areas, working with confidential information. Prize by the quality of services to the internal and external customers.

  • SID Informática S/A.
    • São Paulo Area, Brazil
    • Product Manager III
      • Nov 1986 - Mar 1992
      • São Paulo Area, Brazil

      - Competitors analysis, pricing, promotional material elaboration, new products launching, sales strategies, training to salesmen and distributors, development of partners and distributors, pre and post sales support, events coordination, etc..Jobs Before: Product Manager II - Nov/89 Product Manager I - Dec/88 System Analyst - Mar/88 Computer Operator TR - Nov/86

Education

  • 2011 - 2012
    Fundação Getúlio Vargas
    MBA, Strategic and Economic Business Management
  • 1991 - 1992
    Escola Superior de Propaganda e Marketing
    Post-Graduation, Marketing
  • 1985 - 1988
    ESAN-SP
    Bachelor, Business Administration
  • 1982 - 1984
    Colégio RADIAL
    Technical, Data Processing

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Human Resources Services”

Looking to Create a Custom Project?

Need a custom project? We'll create a solution designed specifically for your project.

Get Started

References

Community

You need to have a working account to view this content. Click here to join now

Similar Profiles